Ivy Trendwatch

Brand On The Run: The Launch Of Ivy-Inspired Tracksmith

This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example: Tracksmith offers



Ivy In Unexpected Places: Club Monaco’s Updated Sack Jackets

Those in search of a happy medium between the colorful exuberance of Neo-Prep and the stoicism of full-cut traditionalism might find encouragement in Club Monaco’s new line of undarted sportcoats, designed and presented with both youthfulness and restraint. Released within the brand’s domestically-produced capsule collection, Club Monaco’s sack jackets bring the 3/2 roll and the


A Very Good Year: Hillflint’s Ivy League Class Sweaters

Ed Heald (Dartmouth ’68) may have had to sweat through soccer tryouts to earn the famous sweater that bore the date of his graduation and appears twice in the pages of “Take Ivy,” but now, thanks to a team of entrepreneurial young Ivy Leaguers, a vintage-inspired collegiate sweater can be had with only the exertion


Help A Prep With His Homework

Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT


Ivy Trendwatch: Bikes And Bow Ties Edition

Fifty years ago, in the midst of the Ivy heyday, mass-market retailers started offering knock-offs of items previously available from only a handful of menswear shops. Often these brands referenced the Ivy League Look in their ad copy, throwing in, for such the nature of advertising, words like “genuine” and “authentic.” Now it looks like


MFIT’s Ivy Style Exhibit For RL Magazine

Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness


Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


Ivy Trendwatch: Brooks Brothers’ American Ivy Campaign

What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel “Try For Elegance” by former Brooks Brothers employee David Loovis: He [the floor manager] detested to the point



Ivy Trendwatch: News From The UK

E-commerce site Mr. Porter has unveiled a new collection by Paul Smith in which the British designer draws inspiration from “Take Ivy.” According to the website’s announcement, Sir Paul, who has been at the forefront of British fashion for five decades, is well placed to explain how Ivy style first came to the UK from


100 Years Of Stover At Yale

Perhaps because he’s a football player, Dink Stover has been at Yale for a hundred years. Hey, the real world is coarse and common, would you want to leave? One hundred years ago this month Owen Johnson published his college novel “Stover At Yale,” which is long on novel but short on college. I attempted


Ivy Trendwatch: The Ivy League By Daniel Cappello

Today Assouline sent out an email announcing the publication of “The Ivy League” by Daniel Cappello, my colleague at Quest magazine. The book starts by examining the history of the Ancient Eight and its place in American (and increasingly, global), culture, and goes on to devote a chapter to each school and what makes it



Milestoned: Ivy Style Reaches 500th Post

This is Ivy Style’s 1,000th post x .50. In honor of the occasion, I bribed longtime friend and colleague Michael Mattis, who’s been at my side since I first started blogging on style in 2004, to write some moderately kind words. This was the best he could do. — CC I must confess I have


Ivy Trendwatch: Fanarchy In The UK

This edition of Ivy Trendwatch is focused on the United Kingdom, where there are several news items worth mentioning. First off is the February issue of Esquire UK, which carries this article on “Hollywood and the Ivy Look” (the article evidently has an accompanying fashion shoot; if someone can scan and send to us it


Ivy Trendbotch: JC Penney Halts American Living Collection

The Ivy Trendwatch and prep-for-the-masses have been hit with a massive setback as JC Penney has finally pulled the plug on its disastrous budget-prep collection American Living, created in partnership with Ralph Lauren. When the collection launched in 2008, I was living in Los Angeles and went to the department store to have a look.



Ivy Trendwatch: News Roundup

Much news in Tradsville over the past week. First up is the “Take Ivy” movie, which I’ve just finished watching. A DVD of it is included in the current issue of the Japanese magazine Oily Boy. A friend in Japan ripped and uploaded it, but asked that I not share. Sorry, guys. The film is