Ivy Trendwatch

NeoPrep Revival: Polo RL Spring 2019

Shaggy Dog season is upon us in most of the country. It’s certainly here for the Lauren family, as one member was in J. Press this weekend stocking up on brushed Shetlands. And that’s our springboard from winter to spring, as we take a look at the recently unveiled Spring 2019 Polo collection. Neo-prep is


Welcome To The Prepocalypse

Are we in the midst of a preppy revival, or its final orgiastic-death throes-supernova? As with everything, there’s reason to believe both. But today let’s look at the notion of a prepocalypse. Last week LA-based designer Greg Lauren partnered with fashion brand KITH for a collection that was likened to a preppy apocalypse. The creative wellsprings


Retake Ivy

  Darkness has fallen, the witching hour is upon us, and the boys from “Take Ivy” have rolled over in their graves, disinterred themselves, and become the walking dead, driven by the unholy urge to retake Ivy. Trick or treat!


Forty-Two Fall 2018 Polo RL Rhinelander Mannequins

Last week I stopped by the Ralph Lauren Madison Avenue flagship, where the collegiate trend was out in full force. I quickly and stealthily took some iPhone snapshots, and then chatted with what you might call the chief decorating officer. Together we expressed our curiosity as to how the fashion-consuming public will respond to the


Tokyo Trad

Here’s a patch of prose from Esquire: Imagine a world in which the style of John F. Kennedy’s America never ended. It’s a world where clothes are unapologetically preppy, and where dressing for occasion is still a primary element of social life. Suits and blazers would be of the classic Brooks Brothers variety (perfectly tailored,


Collegiate Apparel, Distinctly Unstuffy

There are signs that neo-prep is witnessing a global revival, as Drake’s fall collection was shot at Oxford and invokes the sacred term “collegiate.” Of course, it also invokes “irreverent.” …a collection which approaches the tenets of classic menswear in irreverent fashion; doffing its knitted watch cap to collegiate apparel while remaining distinctly unstuffy. Check


Ivy Trendwatch: Ralph Lauren’s 50th + University Collection

Like this post and want more like it, more often? Help keep Ivy Style going for another decade. * * * There’s much brand news to catch up on over the next couple of weeks. We start with Ralph Lauren, which celebrated its 50th anniversary last night with a fashion show in Central Park, complete


GQ: The Great Preppy Style Comeback Has Begun

According to GQ, a preppy style comeback has begun. Apparently fashionistos have gotten tired of workwear and streetwear. In a post from earlier this week, the mag writes: Brendon Babenzien’s Noah—the New York brand that unites streetwear heads, skate rats, and glossy prepsters under one roof—just unveiled its latest seasonal collection. While the brand has


Ivy Trendwatch: H&M Goes Collegiate

Like this post and want more like it, more often? Help keep Ivy Style going for another decade. * * * Since the publication of “Take Ivy” and the MFIT’s “Ivy Style” exhibit five-plus years ago, there hasn’t been much to add to Ivy Trendwatch. That’s our very narrow category used only for cultural happenings


Finding The Classics

As mentioned a week or so ago, the latest issue of Japanese magazine Popeye is entitled “Finding The Classics.” Apparently the best means of transportation for this search is via skateboard, as half the magazine features streetwear-clad boys on skateboards. Of course, maybe they’ll go from skaters to trads some day — it happened to me.


Strap Yourselves In: The Ivy Style Heyday Belt Sneak Peek

Yesterday I met with MKG, my partner on the Ivy Style Club Tie (of which there are still a few left; order info here), to see the samples from our latest project: The Ivy Style Heyday Commemoration Belt (until we come up with a better name). In a handful of motifs, the belt cleverly illustrates


Japanese Ivy News Roundup

Following the Boston Magazine Vineyard Vines profile and Garden & Gun OPH interview, we’ve one more batch of media pieces to catch up on. They concern Japanese Ivy, and are excellent, lengthy pieces well worth your time. First off, Lapham’s Quarterly has a piece by “Ametora” author W. David Marx called “The Climb Of Ivy,” which



J. Crew On Prep Around The World

It’s a bit odd that J. Crew would put together a guide to preppy style for its website, given that it largely abandoned the look after the Ivy Trendwatch and Neo-Prep trends petered out some five years ago. Perhaps J. Crew is going to take a sharp right turn back to its roots. Heck, when


It’s A Trad World

We haven’t had a story to classify under Ivy Trendwatch in quite a while, but here’s a positive sign that classic American style is still thriving at home and abroad. These great photos were posted to Ivy Style’s Facebook group by Anton Miranda, who does visual merchandising, PR and marketing for a men’s retailer in


Limited-Time Offer! Introducing The Ivy Style Club Tie

Ivy-Style.com just celebrated its eighth birthday and reached 1,500 posts. That’s a lot of topics, contributors, and readers. We figured it was time to bring everyone and everything together symbolically with our very own Ivy Style Club Tie. The project grew out of Ivy Style’s Facebook group at the suggestion of a member. I came


Talk Ivy: Kamakura Shirts Interview With CC

I was hoping to have something really special to share with you guys, but alas fate had other ideas. This summer I was approached by Kamakura Shirts, who wanted to do a video interview with me. I suggested doing it at the famed New York watering hole The Campbell Apartment, and we were able to


Ivy Style Completes Year Eight With Look Back At Top Posts From Year One

This month Ivy Style celebrates its eighth anniversary. Tempus fugit! Yes, October is the month I typically say thank you to our readers, sponsors and contributors. Special thanks go out to associate editor Chris Sharp, columnist Richard Press, contributor G. Bruce Boyer, and friend and neighbor Daniel Greenwood, with whom I’m privileged to regularly discuss


Take Ivy Hits Thailand

Global Ivy Trendwatch is alive and well, proving the broad and timeless appeal of traditional American menswear. Today a reader posted on Ivy Style’s Facebook page about a new collection out of Thailand. It is a collaboration between two companies, Wardrobe Ministry and John Henry. The latter, if it’s the same trademark, sounds an awful