Ivy Trendwatch

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Ivy Trendwatch: WSJ on the Ivy League Look

The Wall Street Journal offers a summary of the zeitgeist so far. Prediction: The topic will continue to generate buzz this year, but the buzz will end in 2012. Of course, everything is supposed to end in 2012. — CC


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Ivy Trendwatch: Ralph Lauren’s Ivy Row, Rugby Goes Collegiate

This fall/winter season Ivy and related references have multiplied at both Ralph Lauren and Rugby as vintage university style continues to be rediscovered by the fashion industry. Likewise, Ralph Lauren’s Fall 2010 in-store magazine features the image above, which has a vaguely “Take Ivy” vibe, combined with the car from “La Dolce Vita” and stately


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Ivy Trendwatch: GQ at Princeton

GQ has dispatched photographer Gordon von Steiner to capture contemporary Princeton style (for an appreciation of vintage Tiger style, see our post “The Princetonians“). Unabashedly Prep‘s Fred Castleberry is one of the subjects. I recently recruited Fred to shoot for The Rake team and he’ll be heading up to Cambridge soon to take photos for


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Ivy Trendwatch: Northern Exposure

If you’ve ever wondered where my patronym comes from, the answer is Norway. My paternal grandfather came over in the ’30s and settled in San Francisco, where he married my grandmother, who had about the plainest English name imaginable: Betty Jane Smith. We’re one of only two Chensvold families in the US (the other is


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Ivy Trendwatch: The Return of Norman Hilton

During the heyday of the Ivy League Look, Norman Hilton was a leading natural-shoulder brand sold at many campus shops and regional clothiers. Hilton was also Ralph Lauren’s first major investor, and made many of Lauren’s suits and sportcoats in the ’70s. His son Nick Hilton has continued the family tradition, running a clothing shop


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True Blue: Gant Returns To Yale

Originally founded in New Haven in 1949, Gant is returning to Yale with a “campus store” opening next month, the company announced today. Gant will also recreate “a limited-edition shirt collection featuring the historically significant Yale Co-op label,” set to debut in early 2011. The shop will be located at 268 York Street and Broadway,


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The Rights Stuff: The Publication of “Take Ivy”

The following is an interview with Wes Del Val, vice president and associate publisher at powerHouse Books, which brings out “Take Ivy” on August 31. IS: “Take Ivy” isn’t due to come out for another month, and yet you’ve already pre-sold the first printing. How many copies have you sold in advance of publication? WDV:


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Ivy Trendwatch: Before The Fall

Will Fall 2010 be remembered as the peak —and therefore beginning of the end — of the Preppy/Ivy/Trad/Americana trend, or will it mark the beginning of a much larger and longer influence on American style and culture? Time will tell, and things are heating up in preparation. In this weekend’s Sunday Styles section of the


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Ivy Trendwatch: Paris After Dark

As Details recently reported, the preppy/Ivy/trad/Americana trend (acronym: PITA) is becoming a global phenomenon. One of the things it’s inspired is foreign photo shoots. There’s Denmark-based Sergei Sviatchenko’s “Up Close And Private” photo project (here and here), and h(y)r collective’s recreation of “Take Ivy” (OK, so they’re Canadian). But I think the image above is


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Attention To Details: American Style Goes Global

The current issue of Details devotes its style section to home-grown looks, saying that American style is a rapidly growing global trend. Writes the magazine: Classic American style is dominating fashion these days. What started as a domestic revival has snowballed into a worldwide movement — well-dressed guys from Antwerp to Tokyo have suddenly traded


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Ivy Trendwatch: Leffot’s “Ivy” Venetian Loafer

“Take Ivy” inspires once again, this time New York shoe shop Leffot, which has unveiled its $625 cordovan Venetian loafer with direct reference to the former cult book that’s soon to be ubiquitous. Made in Maine, the “Ivy” loafer comes in unlined cordovan and four color choices. If you like the look of the Venetian


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Ivy Trendwatch: The Dockers Ankle Chino

As Teruyoshi Hayashida once said, “Apres moi, le deluge.” Previously we reported on the similarities between Gant Rugger’s Spring 2010 collection and Hayashida’s ’60s photo book “Take Ivy,” and now the sartorial breviary appears to have inspired another brand, this time Dockers and its flood-length chinos. Urban Outfitters is now offering an exclusive Docker pant


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Ivy Trendwatch: Ralph Lauren’s Updated Sack Suit

Polo Ralph Lauren has finally released images to Ivy-Style of its Fall/Winter 2010 collection, which include a new silhouette in the Blue Label line. This updated sack suit was first reported by WWD Men’s about two months ago, which was picked up by Valet, and since then has been sitting in Ivy-Style’s Ephemera column under


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Back To School: Take Ivy Reprint Scheduled For August

On assignment for CNNGo.com, Tokyo-based Ivy-Style contributor W. David Marx reports that “Take Ivy” will be reprinted in the US in August with a price of $24.95. If you’ve been sitting on an original waiting for the right moment to sell, that moment is probably gone.


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Ivy Trendwatch: Gant Rugger x Take Ivy

The designers at Gant Rugger appear to have hit the books in preparation for the Spring 2010 collection. Or at least one book: “Take Ivy,” the 1965 Japanese photo book hyped to the max on the Web over the past couple of years. The sartorial motifs of “Take Ivy” abound in the Rugger collection, mixed


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Ivy Trendwatch: CU&P Spring/Summer ’10

Danish photographer Sergei Sviatchenko has released new images from his ongoing photo project “Close Up And Private” (our previous post on him can be found here). The photos feature a modern European take on traditional preppy looks. Included in the latest shots are such collegiate staples as khakis, wrinkled oxfords, white bucks, desert boots, boat


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Ivy Trendwatch: Return of the Trouser Cuff

Longtime denizens of Tradsville surely chuckle when their perennial preferences become temporarily trendy. Then again, perhaps the current Atomic Age influence on menswear is not an ephemeral fashion blip, but a veritable Reconstruction of the American Wardrobe. What we have here is a double-shot endorsement of the trouser cuff, which probably owes a lot to


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Ivy Trendwatch: Danish Modern

OK, I think it’s time to accept that this Ivy-is-the-new-preppy thing may be much bigger than we expected. You know that’s the case when European artists start getting in on it. Close Up And Private is a “photo project” (I couldn’t tell if it was a clothing line or an online magazine, and apparently it’s


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Ivy Trendwatch: GQ’s “Prep Yourself”

I think this how-to video from GQ is zeitgeisty enough to qualify for our Ivy Trendwatch news beat. I spied it the other day on the blog Unabashedly Prep and thought it worth presenting here. The video is from a series of 30 episodes called GQ Rules that purport how to teach you to be


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Ivy Trendwatch

As a follow-up to our recent post “Ivy is the New Preppy,” above is an image from a Ralph Lauren promo email sent out a few days ago, with updated terminology. A guy I play tennis with said his horse was used in an RL photo shoot done in Bodega Bay, setting for Hitchcock’s “The


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Ivy Is The New Preppy

If you keep an eye on our Ephemera column of news links, you’ve no doubt sensed there’s something zeitgeisty going on. The overall preppy trend in fashion has been around for several years now, reaching the point this summer where patch-madras shorts became available at retailers like Target and JC Penney. Likewise, star bloggers like