Following hard upon the debut of Red Fleece is today’s Brooks mailer, which plugs a new, possibly temporary, product category called “Retro Style.”
The category consists of standard Brooks items, but it’s interesting to see which items Brooks chose to group together, as well as its invocation of the word “retro,” which will sound cool to guys with a certain sensibility while frightening off others.
The choice of celebrity endorser should please both the hip and the square, however, as musician Nick Waterhouse’s vibe is a harmonious blending of the two. Brooks headlined its feature “The Right Note,” but perhaps they should have used “The Right Chord.” — c C m
A few months ago shoemaker Sebago finally got in on the made in America trend with a new penny loafer produced in Maine — exactly where a PR spokesperson was unable to tell me.
The loafer is part of a new collection called Handsewn In Maine that is available at Saks Fifth Avenue, Bloomingdales, and at Sebago.com. The shoes are priced at $425.
A press release from the company touts the brand’s heritage, which goes back to the state of Maine in 1946, then goes on to play up the collection’s “premium packaging,” which includes “a certificate of authenticity signed by the craftsman.”
Somehow I don’t think this was necessary back in the day. — c C m
There are plenty of embroidered shorts out there, but little tennis rackets or crossed golf clubs are a bit mundane.
But yesterday I finally found the perfect pair that seems like it was made just for me. After all, how many other surfing Weejun-wearers could there be? (Continue)
Today Brooks Brothers sent out an email unveiling Red Fleece, the new name for what was formerly called the University collection. Brooks now has golden, black and red fleeces similar to blue, black and purple labels.
Now before you purists and fogeys cry foul, recall that Brooks has produced special collections catering to young men for at least 100 years, and Red Fleece is just the 2013 iteration of a longstanding merchandising strategy. (Continue)
Free & Easy mantra is “rugged,” which means it’s full of clothes that aren’t exactly suited to my taste. There’s a lot of ugly stuff in there. But there’s also plenty that’s right up my alley: vintage campus photos, jazz recommendations, and stylish movies. So what if you can’t read it. (Continue)
According to a recent report in The Onion, there’s no bluffing when it comes to go-to-hell pants: You’ve either got the stones inside or you don’t.
There’s no dipping your toe in the pool, no test drive. You’re either a pirate-pant wearing swashbuckler or just a pretender.
“Hey, all I can say is I hope this guy is prepared to go all-in here,” a witness to a red-pants purchase told The Onion, “because once he buys these pants and puts them on there’s no going back.”
And pants are just the ante. Continues The Onion:
“Let me tell you, if this fucker’s not planning on going balls-to-the-wall with a white polo, navy blazer, and a pair of brown loafers with no socks, he better just put those pants back where found ’em, settle on some classic cords, and just move on already. This is the big leagues we’re talking about here.”
If you’re man enough to wear red pants — the kind of big hitter who can navigate the seven seas of multiple metaphors and still keep his poker face — Castaway Clothing has recently revamped its website. There’s a ton of new fun pants, and all sorts of social media options for you to share your trouser badassery.
Likewise, those who prefer to keep their preppy go-to-hellness hidden up their sleeve, so to speak, can opt for patch-madras boxer shorts. — CC