By Matthew Longcore Look smart, feel smart, be smart…the superpowers of dressing well. It’s empirically true that clothes really do make the man or woman. The scientific evidence of this is something called enclothed cognition which was first revealed in the July 2012 issue of The Journal of Experimental Psychology by Hajo Adam and Adam …

By Matthew Longcore In an article for Princeton Magazine titled Princeton’s Fondly Remembered Establishments (Winter 2024), Anne Levin recollects about “Landau, the ‘Ivy Style’ woolen shop that closed in 2021 after 66 years on Nassau Street.” The article also mentions “The English Shop, The Prep Shop, and Langrock on Nassau Street sold preppy men’s clothing …

By Matthew Longcore In an article titled The Way of the WASP: The Darien Sport Shop, Darien, Connecticut, Muffy Aldrich of Salt Water New England describes the Darien Sport Shop as follows: “The suits and more formal items were in one area, with skis and lacrosse sticks in another, and a lot of pink and …

By Matthew Longcore Last week, Equipage Etiquette had the privilege of teaching an etiquette and networking workshop to the lightweight crew team at Yale University. We gathered in the stunning Bass Library, a beautifully designed underground space. The group consisted mainly of first- and second-year students, many of whom are currently navigating the competitive process …

By Matthew Longcore Steeped in history, the seaside New England city of Newport, Rhode Island was founded in 1639 and is well-known for its vast array of Colonial and Gilded Age architecture. The White Horse Tavern, built in 1652, is one of the oldest taverns in the United States. The Redwood Library and Athenaeum, founded …

By Matthew Longcore In her latest article, Muffy Aldrich from Salt Water New England lists New England’s Preppiest Towns, Villages, and Enclaves. I grew up in Westport, Connecticut and my grandparents lived on Prospect Road in the Green’s Farms section of town, a place on Muffy’s list. You may also know this area as the …

The Big Three Yale University 1923 Shawl Collar Sweater The Yale Football team has won 27 National Championships since they began competing in 1872.  Walter Camp, the “Father of American Football” was a Yale alumnus and coach.  Camp attended Hopkins School and graduated from Yale College in 1880. At Yale he was a member of …

Today, Ralph Lauren received the Presidential Medal of Freedom—the nation’s highest civilian honor. As the first fashion designer to receive the honor, Mr. Lauren received this award recognizing his contributions to American style, culture, and society for more than six decades. The Official Preppy Handbook Fan Club owes everything to Ralph Lauren. I collected Polo …

By Matthew Longcore The Great Gatsby is my favorite novel. While no film adaptation can ever live up to the writing quality of F. Scott Fitzgerald, the 1974 version starring Robert Redford and the 2013 version starring Leonardo DiCaprio each have great clothes. Ralph Lauren was the fashion consultant for the 1974 film and Brooks Brothers …

Merry Christmas from Ivy Style editor Matthew Longcore J. Press Brown/Olive Herringbone Sport Coat Polo Ralph Lauren Blue Oxford Cloth Button Down Shirt Brooks Brothers Navy-Red Silk Knit Striped Tie Archer Rust Corduroy Pants G.H. Bass Navy Pasadena Suede Bucks