Ivy Trendwatch

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Ivy Trendwatch: Gant Rugger x Take Ivy

The designers at Gant Rugger appear to have hit the books in preparation for the Spring 2010 collection. Or at least one book: “Take Ivy,” the 1965 Japanese photo book hyped to the max on the Web over the past couple of years. The sartorial motifs of “Take Ivy” abound in the Rugger collection, mixed


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Ivy Trendwatch: CU&P Spring/Summer ’10

Danish photographer Sergei Sviatchenko has released new images from his ongoing photo project “Close Up And Private” (our previous post on him can be found here). The photos feature a modern European take on traditional preppy looks. Included in the latest shots are such collegiate staples as khakis, wrinkled oxfords, white bucks, desert boots, boat


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Ivy Trendwatch: Return of the Trouser Cuff

Longtime denizens of Tradsville surely chuckle when their perennial preferences become temporarily trendy. Then again, perhaps the current Atomic Age influence on menswear is not an ephemeral fashion blip, but a veritable Reconstruction of the American Wardrobe. What we have here is a double-shot endorsement of the trouser cuff, which probably owes a lot to


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Ivy Trendwatch: Danish Modern

OK, I think it’s time to accept that this Ivy-is-the-new-preppy thing may be much bigger than we expected. You know that’s the case when European artists start getting in on it. Close Up And Private is a “photo project” (I couldn’t tell if it was a clothing line or an online magazine, and apparently it’s


Ivy Trendwatch: GQ’s “Prep Yourself”

I think this how-to video from GQ is zeitgeisty enough to qualify for our Ivy Trendwatch news beat. I spied it the other day on the blog Unabashedly Prep and thought it worth presenting here. The video is from a series of 30 episodes called GQ Rules that purport how to teach you to be


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Ivy Trendwatch

As a follow-up to our recent post “Ivy is the New Preppy,” above is an image from a Ralph Lauren promo email sent out a few days ago, with updated terminology. A guy I play tennis with said his horse was used in an RL photo shoot done in Bodega Bay, setting for Hitchcock’s “The


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Ivy Is The New Preppy

If you keep an eye on our Ephemera column of news links, you’ve no doubt sensed there’s something zeitgeisty going on. The overall preppy trend in fashion has been around for several years now, reaching the point this summer where patch-madras shorts became available at retailers like Target and JC Penney. Likewise, star bloggers like