Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness when the Museum of the Fashion Institute of Technology unveils its “Ivy Style” exhibit.

I got the publicity ball rolling with a story in the latest issue of Ralph Lauren Magazine, which posted on the RL site a few days ago. Head over here to check it out.

It’s going to be a wonderful autumn. I’ll be reporting from the front lines on all the festivities. Stay tuned to these pages for updates on get-togethers, especially for the tours that Richard Press will be leading. — CC