Clothes

Polo Ralph Lauren at St. Andrew’s School

Polo Ralph Lauren has launched the Back to School collection for 2024 featuring preppy classics including cricket sweaters, tweed blazers, repp ties, rugby shirts, cardigans, and kilts. The collection includes timeless patterns such as Fair Isle, herringbone, and tartan. The photos and videos for the collection were taken at the beautiful campus of St. Andrew’s

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Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives




Photography Catches Up With Ivy (or vice versa) And The Amazing Tom Brings His A Game This Week

There was a period of Ivy marketing where you couldn’t determine much about how any product was different from any other product because the photography looked… the same.  And then a decade passed and you couldn’t determine much about the product, or even what decade you were looking at because the photography looked… the same.


J. Press… OPENS A Store.

Editor’s Note:  As the new store is opened on Elm Street, J. Press will no longer operate the store on College Street.  The contents of my new inbox this morning (do yourself a favor and NEVER change site hosts) were as thus:  an article on whether or not it is okay to wear shorts to



Accidentally Ivy Part Two – J. Peterman

This is J. Peterman.  I am not at all sure how Ivy this is.     The company was founded in 1987.   The company did not appear on Seinfeld until 1995, and if you ask USA Today it wasn’t until then that fame came. I would argue that fame happened long before or else why




Ivy Notes S1 E18 Met Two Of My Bucket List People.

Thank you to J. Press for hosting a wonderful evening. A number of great things happened. First, I FINALLY got to meet Laura Arnold in person.   Mountain & Sackett, the company that is 3rd generation family owned and makes their silk-on-both-sides ties, has their spring collection out.  I am going to review it later


If The Shoe Fits, You Got At Least Something Right

Was at the gym  Saturday morning.   Guy walks in with a shirt that looks like it came in a spray can.   I always carry a bag, the bag has a notebook in it.    Here’s what I came up with: Bro you are not an Avenger. In working with Dylan and Duncan (and Elena, which