Privileged Vessel: College Rejects Yacht Club Proposal As Elitist

The student government at Pitzer College, a small private school located in Los Angeles, has rejected the request to fund a yacht club on the grounds that it would be inherently exclusive and that the term “yacht” is offensive. Thurston Howell III would probably agree. The college plans, however, to fund a new tattoo club.

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Sponsor News


Jay Butler Discount Codes

As a small and new startup company, Jay Butler can’t extend discounts often, but it is for Black Friday through Cyber Monday. You can get 20 percent off shoes (including penny and bit loafers), belts, and the Anchorage duffel bag, and 30 percent off all other leather goods (wallets, key fobs, card cases, etc.) Use the

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From The Archives


Wearing The Ivy League Look Since 1958

Yesterday comment-leaver “Billax” took the time to kindly correct one of my many typos. I wish you guys did that more often. Billax has been a regular on the blogs and forums for some time, and while many amateur blogs are dimming the lights, Billax actually recently started one up with the name Wearing The

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Super Bowl Sunday Sartorial Showdown: ‘Pats & ‘Hawks Vs. Vince Lombardi

Packers legendary coach Vince Lombardi, in fedora, buttondown and striped tie, casts a cool gaze across the field…. … and sizes up his two opponents: He pauses to ponder their attire and helicopter-pilot headsets, then formulates his game plan: And four quarters later: Enjoy the game today. And here’s The Philadelphia Inquirer on the vast


Fore! CC’s Upcoming Golf Book

Yes, there’s another woman on our front page for the second time in a row, but you can be sure that with a swing like that her knickers aren’t falling down. The image is the cover of the new spring catalog from teNeues, a publishing house with the fascinating history of being founded in Germany


Nice Catch: The Harris Tweed Collegiate Football

For your autumn touch-football games, or your holiday shopping for the man who has everything (which may very well be you), consider a traditional football wrapped in Harris Tweed. If ever there was a way to reconcile clotheshorse and jock, this is it. I spied it a couple of weeks ago at the opening for

ralph lauren 1990

The Future Of Golf For RL Magazine

This week Dick’s Sporting Goods, a major golf retailer, announced it is bailing out of the sport since nobody except me seems to want to take it up anymore. My latest piece for Ralph Lauren Magazine, which posted this morning, was given the ominous title “The Future Of Golf.” In it I explore the sky-is-falling


Brand On The Run: The Launch Of Ivy-Inspired Tracksmith

This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example: Tracksmith offers


Soccer Is Not A Preppy Sport

In  a couple of hours, the US will take on Germany in the World Cup. Most of you probably don’t care, because soccer is about as preppy as having a name like Prince Shah Karim Al Hussaini Aga Khan IV. Pictured above is Khan at Harvard in 1958 from a LIFE Magazine photo shoot. We

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Surf’s Up Again

This weekend summer officially arrived, so here’s your summer reading (at least for a few minutes) via this piece on a new surfing book I did for Ralph Lauren Magazine. Above, an image that could only exist in the imagination of the Japanese: the “Surf Ivy” collection from the brand Beams Plus.


Green Day: Chens Launches

I suppose after nearly three years now of a golf obsession that’s caused me to neglect career and relationships (though apparently I’m not the first the sport has had this effect on), it was inevitable that I start a golf project. And so I’m pleased to announce the debut of Golf Style, which is accessed


The Shawl-Collared Baseball Cardigan For RL Magazine

My latest piece for Ralph Lauren Magazine is on the shawl-collared cardigan, which was the favored warm-up gear for baseball players from about 1900-1930. Origins of exactly how and why the shawl cardigan became associated with baseball are murky, and very few of the sweaters survive outside of photographs. I was able to talk to


Taking Sides: Vintage Ivy League Football Programs

To counter the over-the-top commercialization of the Super Bowl, I thought we’d take a look at football from an angle more related to culture than commerce. These football programs come from the shop Collectable Ivy and boast some great concept art. The one above, from 1930, is my favorite.


Are We Having Fun Yet? Chens On Golf For WSJ

By now you’re all familiar with my learning golf on Brooks Brothers’s simulator. In fact, when comment-leaver “woofboxer” was visiting New York recently, he knew right where to find me. Apparently I’m one of a diminishing number of adults inclined to take up the sport later in life. Golf has lost 5 million players over


Corpore Sano: The Preppiest Sport Is Also The Healthiest

On Monday night I was invited by the brand Boast to spectate at the squash Tournament of Champions, currently underway in Vanderbilt Hall at Grand Central Terminal. Coming from a Cali-plebian background, I’d never seen the sport played before. I was very intrigued, though, as for a few years I nursed an intense badminton obsession,


Miracle On 44th Street

Twenty-seven months and 20,000 balls after hitting my first, I finally made a swing on the third floor of Brooks Brothers (in my socks, no less) that the instructor said “could be on television.” Though it happened about six weeks ago, I just now got the video clip, from which these screenshots were taken. Since


Lime Twist: What Go-To-Hell Can Do For You

Whenever we put up a post on the bright colors and crazy patterns of what is known colloquially, or rather Internetically, as go-to-hell, the chorus of curmudgeons always chimes in with cantakerous remarks about how it’s all mere kids’ stuff. There’s no changing the minds of intractable fellows such as this, but for those of


What The Deuce: A Tennis Image Miscellany

Today is the birthday of Rene Lacoste, the man who gave the world the original preppy polo shirt. And since Wimbledon is also currently underway, I thought it the perfect excuse for a tennis-themed image gallery. Above is a vintage tennis sweater and necktie from Newton Street Vintage; below, another vintage specimen:

Photo of Terry Melcher

Surfing Craze: Tradsville Flooded By Surf-Motif Tsunami

A swell at sea has been building and has finally crashed upon the shores of Ivy Style. Yes, there’s a surfing micro-trend going on in Tradsville. Beyond the coinciding of their heydays, the connections between surfing and the Ivy League Look are quite incidental. The founder of used to surf, but that’s really stretching