This week Dick’s Sporting Goods, a major golf retailer, announced it is bailing out of the sport since nobody except me seems to want to take it up anymore.
My latest piece for Ralph Lauren Magazine, which posted this morning, was given the ominous title “The Future Of Golf.” In it I explore the sky-is-falling bad news, as well as some of the more outlandish ideas on how to make the sport appealing to younger demographics, including Ripped Links, which plans to combine golf with an X-Games atmosphere.
I’m sure you know by now that nothing’s ever been made more popular by becoming more traditional and gentlemanly. The RL ad below is from 1990, and it’s hard to imagine one so Duke-of-Windsorish running today. — CHRISTIAN CHENSVOLD
This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example:
Tracksmith offers premium performance running apparel rooted in the running culture, sartorial style and timeless values of New England. We create versatile and uncompromising products that fuse Ivy League style, classic American design and high-performance fabrics.
In a couple of hours, the US will take on Germany in the World Cup. Most of you probably don’t care, because soccer is about as preppy as having a name like Prince Shah Karim Al Hussaini Aga Khan IV.
Pictured above is Khan at Harvard in 1958 from a LIFE Magazine photo shoot. We posted shots from it in one of Ivy Style’s early posts, and for a while the handsome prince served as the avatar of our Facebook page.
He was on the soccer team. — CC
This weekend summer officially arrived, so here’s your summer reading (at least for a few minutes) via this piece on a new surfing book I did for Ralph Lauren Magazine.
Above, an image that could only exist in the imagination of the Japanese: the “Surf Ivy” collection from the brand Beams Plus.
I suppose after nearly three years now of a golf obsession that’s caused me to neglect career and relationships (though apparently I’m not the first the sport has had this effect on), it was inevitable that I start a golf project.
And so I’m pleased to announce the debut of Golf Style, which is accessed via the new web domain .guru. I’ve always thought the best way of launching a site is with “guru” in mind.