Brand On The Run: The Launch Of Ivy-Inspired Tracksmith

Wed 23 Jul 2014 - Filed under: Ivy Trendwatch,Sport — Christian
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This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example:

Tracksmith offers premium performance running apparel rooted in the running culture, sartorial style and timeless values of New England. We create versatile and uncompromising products that fuse Ivy League style, classic American design and high-performance fabrics.

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Soccer Is Not A Preppy Sport

Thu 26 Jun 2014 - Filed under: Personae,Sport — Christian
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In  a couple of hours, the US will take on Germany in the World Cup. Most of you probably don’t care, because soccer is about as preppy as having a name like Prince Shah Karim Al Hussaini Aga Khan IV.

Pictured above is Khan at Harvard in 1958 from a LIFE Magazine photo shoot. We posted shots from it in one of Ivy Style’s early posts, and for a while the handsome prince served as the avatar of our Facebook page.

He was on the soccer team. — CC

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Surf’s Up Again

Sun 22 Jun 2014 - Filed under: Sport — Christian
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This weekend summer officially arrived, so here’s your summer reading (at least for a few minutes) via this piece on a new surfing book I did for Ralph Lauren Magazine.

Above, an image that could only exist in the imagination of the Japanese: the “Surf Ivy” collection from the brand Beams Plus.

 

Green Day: Chens Launches GolfStyle.guru

Thu 10 Apr 2014 - Filed under: Sport — Christian
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I suppose after nearly three years now of a golf obsession that’s caused me to neglect career and relationships (though apparently I’m not the first the sport has had this effect on), it was inevitable that I start a golf project.

And so I’m pleased to announce the debut of Golf Style, which is accessed via the new web domain .guru. I’ve always thought the best way of launching a site is with “guru” in mind.

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The Shawl-Collared Baseball Cardigan For RL Magazine

Wed 9 Apr 2014 - Filed under: 1920s-'40s,Sport — Christian
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My latest piece for Ralph Lauren Magazine is on the shawl-collared cardigan, which was the favored warm-up gear for baseball players from about 1900-1930. Origins of exactly how and why the shawl cardigan became associated with baseball are murky, and very few of the sweaters survive outside of photographs. I was able to talk to several baseball historians, including MLB’s official, in an effort to shed some light on the handsome sweaters, which were eventually supplanted by woolen varsity-type jackets. (Continue)

 
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