1920s-’40s

ernestjones

What Is The Origin Of The Two-Button Cuff?

The Masters golf tournament gets underway tomorrow, and so in the interest of timeliness we present the above photo to fuel historic conjecture. The photo is of Ernest Jones, one of the most famous early golf instructors and author of the classic tome “Swing The Clubhead.” Jones was an Englishman who lost a leg in

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Sponsor News

oakstreet2

Handed Down: A Video Interview With Oak Street Bootmakers

On Tuesday a video posted on YouTube — promoted by none other than Coors beer — featuring an interview with Oak Street Bootmakers founder George Vlagos. Vlagos talks about inheriting the cobbler craft from his father, even though his dad was against his son’s desire to work with his hands. While so many larger companies have

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From The Archives



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Bathing Suit: Joseph Haspel Goes Swimming In Seersucker, 1946

One summer day in 1946, Joseph Haspel, Sr. walked neck deep into the Atlantic Ocean wearing one of his family’s seersucker suits. He emerged from the ocean a part of clothing lore. Haspel was attending a convention in Boca Raton, Florida, when he took his now famous dip into the sea. Afterwards he hung his


sucker1

The 2014 Ivy Style Seersucker Fest

Next Wednesday marks the return of National Seersucker Day, when the US Congress temporarily resembles a gathering of Kentucky Derby spectators. In celebration, Ivy Style will present a truly epic presentation of seersucker coverage — all spearheaded by associate editor Christopher Sharp — including multiple galleries depicting campus advertising through the decades. By the time


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The Shawl-Collared Baseball Cardigan For RL Magazine

My latest piece for Ralph Lauren Magazine is on the shawl-collared cardigan, which was the favored warm-up gear for baseball players from about 1900-1930. Origins of exactly how and why the shawl cardigan became associated with baseball are murky, and very few of the sweaters survive outside of photographs. I was able to talk to


Curio: Gropius Bow Ties

Bowed To Joy: Harvard Displays Architect Walter Gropius’ Bow Ties

A collection of six bow ties belonging to pioneering modernist architect Walter Gropius (1883-1969) are currently on display at the Harvard Graduate School of Design’s Frances Loeb Library. Gropius, along with fellow modernist Le Corbusier, helped cement the bow tie as an emblem of nonconformist thinking, creativity, and architectural genius. The bow ties in the


whiffenpoofs 1927

Boys To Men: The Long And Short Of It

No need to be long-winded, so I’ll keep it short: Jackets that are too short make men look like boys, while jackets of adequate length make boys look like men. Take it from these 1927 Whiffenpoofs — estimated ages 18-22. These gentlemen songsters may be doomed from here to eternity, but it’s not for being


weejuns

From Peasantry To Palm Beach: The Story Of The Bass Weejun

In the history of the Ivy League Look, Arnold Gingrich should receive honorable mention status solely based on his consideration of naming his fledgling magazine Town and Campus. He chose, however, to name it Esquire, and if that was were the story ended it would not be enough to warrant the virtual ink on this


macys1941

Macy’s Knows Its Yale, 1941

Some five years ago, Tradsville personality “AldenPyle” started a thread at Ask Andy that included the above ad, which ran in the Yale Daily News in 1941. The ad touches on several themes we explored in our recent rise and fall essay. First off, notice the split between clothes for campus and clothes for town, which


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True University Style: Kuppenheimer, 1928

The above image, which comes from a 1928 Kuppenheimer catalog, ties in with themes explored in our recent rise and fall essay: namely town and country, or city and campus. In it the three-button undarted suit is presented as “authentically designed” for the university man, while the postgraduate “Young Executive” model is a tapered two-button



so_this_is_college

So This Is College, 1929

It feels like I’m in college right now, trying to get my “term paper” on Ivy ready for Monday. I’ve been working on a long essay for some time now, and one of the themes it explores is the casual nature of campus dress, even when from our point of view the students of the


Brooks Clothes & White Shoes: Harvard Blues, 1941

On our recent white bucks and grey flannels post, Bruce Boyer left a comment mentioning the song “Harvard Blues.” Considering it’s been on our editorial calendar for about four years, I’d say it’s high time we do a post on it. The song, recorded in 1941 by Count Basie, opens with these immortal lines: I