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Handed Down: A Video Interview With Oak Street Bootmakers

On Tuesday a video posted on YouTube — promoted by none other than Coors beer — featuring an interview with Oak Street Bootmakers founder George Vlagos. Vlagos talks about inheriting the cobbler craft from his father, even though his dad was against his son’s desire to work with his hands. While so many larger companies have

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From The Archives

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What’s the Madder? Boyer on the Autumnal Neckwear Classic

Ancient madder ties, a fall/winter classic, are extra prevalent this year. Brooks Brothers has introduced them in its narrow width, and Ralph Lauren’s collections, especially Purple Label, are full of them. But what exactly is ancient madder? We asked menswear sage G. Bruce Boyer to give us the scoop. * * * Authentic ancient English

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Ivy In Unexpected Places: Club Monaco’s Updated Sack Jackets

Those in search of a happy medium between the colorful exuberance of Neo-Prep and the stoicism of full-cut traditionalism might find encouragement in Club Monaco’s new line of undarted sportcoats, designed and presented with both youthfulness and restraint. Released within the brand’s domestically-produced capsule collection, Club Monaco’s sack jackets bring the 3/2 roll and the


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A Very Good Year: Hillflint’s Ivy League Class Sweaters

Ed Heald (Dartmouth ’68) may have had to sweat through soccer tryouts to earn the famous sweater that bore the date of his graduation and appears twice in the pages of “Take Ivy,” but now, thanks to a team of entrepreneurial young Ivy Leaguers, a vintage-inspired collegiate sweater can be had with only the exertion


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Pipes & Sacks Get The Chicks, Arthur Miller Version

Back in Ivy Style’s freshman year we did a post on Hugh Hefner’s Ivy phase called “Pipes And Cardigans Get The Chicks.” Well Hef may have gotten Marilyn Monroe as the first Playboy Playmate, but Arthur Miller got her for a wife. About a week ago Esquire’s website paid a little style tribute to Miller


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Help A Prep With His Homework

Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT


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Bits At Burdine’s: The Squire Shop, 1968

A couple of weeks ago we posted a collection of vintage Dexter advertisements, and here’s an interesting follow up. In 1968, as the Ivy League Look was plummeting in popularity, the shoe that would cement itself as a preppy staple in the 1970s was gradually garnering greater attention. The above ad is from The Palm


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Ivy Trendwatch: Bikes And Bow Ties Edition

Fifty years ago, in the midst of the Ivy heyday, mass-market retailers started offering knock-offs of items previously available from only a handful of menswear shops. Often these brands referenced the Ivy League Look in their ad copy, throwing in, for such the nature of advertising, words like “genuine” and “authentic.” Now it looks like


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MFIT’s Ivy Style Exhibit For RL Magazine

Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness


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Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


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Ivy Trendwatch: Brooks Brothers’ American Ivy Campaign

What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel “Try For Elegance” by former Brooks Brothers employee David Loovis: He [the floor manager] detested to the point



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Ivy Trendwatch: Nick Clements’ Ivy House

As reported to Tradsville by the French blog Greensleeves To A Ground, English photographer Nick Clements recently completed a photo shoot entitled “The Ivy House” for the retro magazine Men’s File. The shoot combined modern and vintage clothing and sought to recreate the mood of a ’60s fraternity house. While it’s tough to tell the


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Ivy Trendwatch: News From The UK

E-commerce site Mr. Porter has unveiled a new collection by Paul Smith in which the British designer draws inspiration from “Take Ivy.” According to the website’s announcement, Sir Paul, who has been at the forefront of British fashion for five decades, is well placed to explain how Ivy style first came to the UK from