Ivy Trendwatch

Finding The Classics

As mentioned a week or so ago, the latest issue of Japanese magazine Popeye is entitled “Finding The Classics.” Apparently the best means of transportation for this search is via skateboard, as half the magazine features streetwear-clad boys on skateboards. Of course, maybe they’ll go from skaters to trads some day — it happened to me.

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Sponsor News

Allen Edmonds’ Rediscover America Sale — Biggest Of The Year

Allen Edmonds is celebrating its Rediscover America Sale, which features its biggest discounts of the year. Many of AE’s bestselling dress and casual shoe styles, such as the Fifth Avenue cap-toe and McAllister wingtip, feature savings of up to $150. There are also special discounts on all Allen Edmonds branded shoes, belts, apparel, and accessories in

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From The Archives

Lost City: John Lindsay’s New York

John Vliet Lindsay, mayor of New York from 1966 to 1973, personified the resolute confusion with which clubby, liberal WASPs faced the social upheaval of the era. Entering politics as a successful young lawyer, Lindsay represented the wealthy Upper East Side of Manhattan, known as the Silk Stocking District, in Congress from 1958 to 1965.

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Take Ivy Hits Thailand

Global Ivy Trendwatch is alive and well, proving the broad and timeless appeal of traditional American menswear. Today a reader posted on Ivy Style’s Facebook page about a new collection out of Thailand. It is a collaboration between two companies, Wardrobe Ministry and John Henry. The latter, if it’s the same trademark, sounds an awful


David Marx Interview With Kamakura’s Yoshio Sadasue

Tokyo-based W. David Marx, author of the recent book “Ametora,” has just posted an English translation of an extensive 2013 interview with Yoshio Sadasue, founder of Kamakura Shirts, as part of his research for the book. Much of the interview centers around Sadasue’s years at VAN and the early days of Ivy in Japan. Sadasue


Billaxy Blues: Troll Takes Down Septuagenarian Blogger

The web persona known as “Billax” may have been “wearing the Ivy League Look since 1958” — the name of his website — but it only took a couple of years of blogging to get creeped out by a troll and decide to quit. On Sunday Billax announced that he is shuttering the site after


Japanese Magazine Free & Easy To Shutter

The Japanese trad magazine Free & Easy, which has been publishing since 1998, will cease operations with its March issue. — CC 1998年9月の創刊以来、皆様にご支援いただいておりました月刊誌『Free&Easy』ですが、 3月号(1月30日発売)をもちまして休刊させていただきますことを、お知らせいたします。 発行から17年以上もの間、絶大なご支援をいただきましたことを、この場を借りて厚く御礼申し上げます。 大変ありがとうございました。今後のお問い合わせにつきましては、以下の通りです。 問い合わせ先:info-fe@east-com.co.jp


Has Japan Run Out Of American Ideas?

Earlier this week, Derek at Put This On posted a lengthy Q&A with W. David Marx, Ivy Style contributor and author of the new book “Ametora” about Ivy, trad and Americana in Japan. It’s a smart conversation that Ivy omnivores will want to check out. Here’s a teaser: It feels like Americana, prep, and denim


Tradsville 2015, The Year In Review

Here are the highlights — good, bad and neutral — from 2015, the year that was. Help us add to the list. — CS & CC * * * Ivy Style gets a magazine-style, device-responsive redesign Ralph Lauren steps down as CEO According to The Daily Beast, college students lose their collective mind John Simons


We’re F**ked

Mark McNairy, former designer at J. Press, and, under his own name, creator of a host of “Fuck Ivy” gear, including hooded sweatshirts, has a forthcoming book entitled “F**k Ivy… And Everything Else,” slated for release in February. From the Amazon description: The renowned designer’s views on dressing and behaving well: Ivy League meets street,


Superb Marxmanship

W. David Marx — who has contributed several pieces on Japanese Ivy for Ivy-Style.com — has hit the bullseye with his new book “Ametora” (that’s Japanese for “American Trad”). It’s a pioneering piece of research and a deftly handled narrative that traces the ups and downs, misunderstandings and mania for the Ivy League Look that


Lapham’s Quarterly Excerpt Of David Marx’s Book On Japanese Ivy

The fall isssue of Lapham’s Quarterly features an excerpt from W. David Marx’s upcoming book “Ametora” on American style in Japan. Marx first wrote for Ivy Style in 2009 with the hugely popular article “The Miyuki-zoku: Japan’s First Ivy Rebels.” Pictured above is VAN JACKET founder Kensuke Ishizu, the man who brought Ivy to Japan.



Seventh Anniversary And Ask Me Anything At Reddit

Today marks the seventh anniversary of Ivy-Style.com. We’ve now produced 1,233 posts by several dozen contributors, with no end in sight. As per tradition, let’s review the highlights of the past year. • At the top of the list must surely be the addition of our new Millennial Fogey columnist Daniel C. Greenwood, who has




W. David Marx On How Japan Saved American Trad

In September, 2010, I was watching my old cordovan oxfords get polished at Tokyo’s “shoeshine bar” Brift H, when a middle-aged man walked in and pulled out an original 1965 print of “Take Ivy.” The book had not only been autographed by all four authors, but also had a rare printing error. I leaned over