There was a period of Ivy marketing where you couldn’t determine much about how any product was different from any other product because the photography looked… the same. And then a decade passed and you couldn’t determine much about the product, or even what decade you were looking at because the photography looked… the same. …
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Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.
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What goes best with seersucker? [yop_poll id=”33″]
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In 2010 Francis Cazal from the Paris-based blog Greensleeves To A Ground had this shot taken by Laurent Laport of Where Is The Cool?, reading “The Official Preppy Handbook” in an urban alley, and at night, no less. It remains eerily atmospheric and open to interpretation.
As 2020 winds to a close, taking everything with it, let’s catch up on the latest news on a snowy day here in the Northeast. I) As we opined recently, comedy is officially dead. Or at least it’s not cool. Which at least means cool isn’t dead. Recently Rowing Blazers “dropped” a Babar The Elephant …
This week discussion erupted — well, at least between a couple guys — regarding whether Ivy-preppy is a truly American style, or a global one because of its varied components and the people who wear it. Well back in 2012 during the last global Ivy trend, the French magazine Monsieur could declare the whole world was …
Nine years ago Jeffrey Banks and Doria de La Chapelle presented me with a copy of their book, “Preppy: Cultivating Ivy Style.” It was an honor as a couple of my Q&As for Ivy Style are cited in the credits, as is W. David Marx’s article on the Miyuki-zoku, plus work from early Ivy Style …
In 2012 English photographer Nick Clements did a photo shoot entitled “The Ivy House” for the retro magazine Men’s File. The shoot combined modern and vintage clothing and sought to recreate the mood of a ’60s fraternity house. While it’s tough to tell the new clothing from the vintage, the fraternity house mood could hardly be called modern. …
Today we revisit the sequel to “Take Ivy,” which shows how fast things changed following the fall of the Ivy heyday. * * * The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first …
Before W. David Marx published “Ametora,” his pioneering book on American style in Japan, he wrote several pieces for Ivy Style. Here’s a revisit of a 2011 piece that shines light on Ivy both at home and abroad. * * * Just five years ago, 1965 photo book “Take Ivy” was a rarity. Most sat …
Brooks Brothers is 202 this month. The UK-based website Fashion United has “Ivy League” in its headline about the anniversary, but strangely no article. We’ll file it under Ivy Trendwatch anyway. In other Ivy brand news, J. Press is helping fight the virus. Kudos to them. And speaking of the virus, a member of Ivy’s …
Thanks to all of you who keep my inbox full with Tradsville news, in case I miss something. Let’s start to get caught up. First off, a full four weeks ago MR, the last extant menswear trade publication, ran a large feature entitled “Prep Fashion Returns For A New Generation.” Quote: But while prep started in …
Over the past year or so there have been murmurings — that is, media coverage — of a nascent Ivy League Look trend resurgence, thanks in large part to Rowing Blazers. Now GQ UK has a new article entitled “How Ivy League style came back into the fold.” And to think, it was just half a …