Ivy Trendwatch

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25% Off Sitewide At Criquet

Criquet, a small startup based in Austin, TX, is offering 25% off sitewide on Cyber Monday. Snatch up casual gear for golf and life’s other leisure pursuits, such as the cotton-cashmere crewneck above with chest pocket for tees, keys, or whatever you please.

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From The Archives


Bass From The Past

This is our third post based on vintage Bass advertisements, which have now been consolidated into this one post. A walks through American history in the footsteps of one of its singular shoes. — CC

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Ivy Trendwatch: GQ UK Does Ivy League Fashion Shoot

We haven’t had anything to classify as Ivy Trendwatch in some time, but today the UK edition of GQ Style unveiled a video, apparently of a photo shoot entitled “Jocks & Nerds.” It features a campus setting with penny loafers and white socks, bicycles and sweaters with class year, plus the usual tedious model antics


Kazuo Hozumi’s Illustrated Book Of Ivy

  Today in Japan sees the publication of a new collection of illustrations by artist Kazuo Hozumi, who created the smiling little caucasian characters used by clothing brand Van, and co-opted by myself for my Twitter avatars. We’ve got the book on order and will share the findings when it arrives. — CC


Ivy Style On Facebook: 3,000 Potential Allies And Adversaries

Can’t get enough debating in the Ivy Style comments section? Or at least watching the rumbles from the sidelines? Then think about joining Ivy Style’s Facebook page, which passed 3,000 members today. That’s thousands of guys to potentially to validate your opinion — or tear it to shreds. Along the way you might even exchange


Ain’t It Grand? The Countdown To Post One Thousand

Ivy Style is approaching a milestone: We’re not only about to reach the end of our sixth year of publishing, we’re in countdown phase to our 1,000th post. Excluding this post, in 10 more we’ll reach number 1,000, for which we promise something special, the likes of which has never been seen before in the


Brand On The Run: The Launch Of Ivy-Inspired Tracksmith

This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example: Tracksmith offers

Monaco sack

Ivy In Unexpected Places: Club Monaco’s Updated Sack Jackets

Those in search of a happy medium between the colorful exuberance of Neo-Prep and the stoicism of full-cut traditionalism might find encouragement in Club Monaco’s new line of undarted sportcoats, designed and presented with both youthfulness and restraint. Released within the brand’s domestically-produced capsule collection, Club Monaco’s sack jackets bring the 3/2 roll and the


A Very Good Year: Hillflint’s Ivy League Class Sweaters

Ed Heald (Dartmouth ’68) may have had to sweat through soccer tryouts to earn the famous sweater that bore the date of his graduation and appears twice in the pages of “Take Ivy,” but now, thanks to a team of entrepreneurial young Ivy Leaguers, a vintage-inspired collegiate sweater can be had with only the exertion


Pipes & Sacks Get The Chicks, Arthur Miller Version

Back in Ivy Style’s freshman year we did a post on Hugh Hefner’s Ivy phase called “Pipes And Cardigans Get The Chicks.” Well Hef may have gotten Marilyn Monroe as the first Playboy Playmate, but Arthur Miller got her for a wife. About a week ago Esquire’s website paid a little style tribute to Miller


Help A Prep With His Homework

Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT


Bits At Burdine’s: The Squire Shop, 1968

A couple of weeks ago we posted a collection of vintage Dexter advertisements, and here’s an interesting follow up. In 1968, as the Ivy League Look was plummeting in popularity, the shoe that would cement itself as a preppy staple in the 1970s was gradually garnering greater attention. The above ad is from The Palm


Ivy Trendwatch: Bikes And Bow Ties Edition

Fifty years ago, in the midst of the Ivy heyday, mass-market retailers started offering knock-offs of items previously available from only a handful of menswear shops. Often these brands referenced the Ivy League Look in their ad copy, throwing in, for such the nature of advertising, words like “genuine” and “authentic.” Now it looks like


MFIT’s Ivy Style Exhibit For RL Magazine

Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness


Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


Ivy Trendwatch: Brooks Brothers’ American Ivy Campaign

What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel “Try For Elegance” by former Brooks Brothers employee David Loovis: He [the floor manager] detested to the point