Ivy Trendwatch

Finding The Classics

As mentioned a week or so ago, the latest issue of Japanese magazine Popeye is entitled “Finding The Classics.” Apparently the best means of transportation for this search is via skateboard, as half the magazine features streetwear-clad boys on skateboards. Of course, maybe they’ll go from skaters to trads some day — it happened to me.

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Sponsor News

Win A Top Drawer Shoeshine Kit From Hanger Project

If you’re not already a customer of Hanger Project, please give it a look. Not only is it run by a terrific guy — Kirby Allison, who started it on a lark only to find to his shock that it was wildly successful — but it’s Ivy Style’s most loyal sponsor, which keeps the posts

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From The Archives

Hans Landa Gets His Dream House

A new Samsung commercial running during the Olympics features Christoph Waltz, the Austrian actor who rose from obscurity in his fifties to win the Academy Award for his portrayal of the SS colonel Hans Landa in Quentin Tarantino’s “Inglourious Basterds.” Many critics called his performance the greatest portrayal of a villain in cinematic history. Fans

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Take Ivy Hits Thailand

Global Ivy Trendwatch is alive and well, proving the broad and timeless appeal of traditional American menswear. Today a reader posted on Ivy Style’s Facebook page about a new collection out of Thailand. It is a collaboration between two companies, Wardrobe Ministry and John Henry. The latter, if it’s the same trademark, sounds an awful


David Marx Interview With Kamakura’s Yoshio Sadasue

Tokyo-based W. David Marx, author of the recent book “Ametora,” has just posted an English translation of an extensive 2013 interview with Yoshio Sadasue, founder of Kamakura Shirts, as part of his research for the book. Much of the interview centers around Sadasue’s years at VAN and the early days of Ivy in Japan. Sadasue


Billaxy Blues: Troll Takes Down Septuagenarian Blogger

The web persona known as “Billax” may have been “wearing the Ivy League Look since 1958” — the name of his website — but it only took a couple of years of blogging to get creeped out by a troll and decide to quit. On Sunday Billax announced that he is shuttering the site after


Japanese Magazine Free & Easy To Shutter

The Japanese trad magazine Free & Easy, which has been publishing since 1998, will cease operations with its March issue. — CC 1998年9月の創刊以来、皆様にご支援いただいておりました月刊誌『Free&Easy』ですが、 3月号(1月30日発売)をもちまして休刊させていただきますことを、お知らせいたします。 発行から17年以上もの間、絶大なご支援をいただきましたことを、この場を借りて厚く御礼申し上げます。 大変ありがとうございました。今後のお問い合わせにつきましては、以下の通りです。 問い合わせ先:info-fe@east-com.co.jp


Has Japan Run Out Of American Ideas?

Earlier this week, Derek at Put This On posted a lengthy Q&A with W. David Marx, Ivy Style contributor and author of the new book “Ametora” about Ivy, trad and Americana in Japan. It’s a smart conversation that Ivy omnivores will want to check out. Here’s a teaser: It feels like Americana, prep, and denim


Tradsville 2015, The Year In Review

Here are the highlights — good, bad and neutral — from 2015, the year that was. Help us add to the list. — CS & CC * * * Ivy Style gets a magazine-style, device-responsive redesign Ralph Lauren steps down as CEO According to The Daily Beast, college students lose their collective mind John Simons


We’re F**ked

Mark McNairy, former designer at J. Press, and, under his own name, creator of a host of “Fuck Ivy” gear, including hooded sweatshirts, has a forthcoming book entitled “F**k Ivy… And Everything Else,” slated for release in February. From the Amazon description: The renowned designer’s views on dressing and behaving well: Ivy League meets street,


Superb Marxmanship

W. David Marx — who has contributed several pieces on Japanese Ivy for Ivy-Style.com — has hit the bullseye with his new book “Ametora” (that’s Japanese for “American Trad”). It’s a pioneering piece of research and a deftly handled narrative that traces the ups and downs, misunderstandings and mania for the Ivy League Look that


Lapham’s Quarterly Excerpt Of David Marx’s Book On Japanese Ivy

The fall isssue of Lapham’s Quarterly features an excerpt from W. David Marx’s upcoming book “Ametora” on American style in Japan. Marx first wrote for Ivy Style in 2009 with the hugely popular article “The Miyuki-zoku: Japan’s First Ivy Rebels.” Pictured above is VAN JACKET founder Kensuke Ishizu, the man who brought Ivy to Japan.



Seventh Anniversary And Ask Me Anything At Reddit

Today marks the seventh anniversary of Ivy-Style.com. We’ve now produced 1,233 posts by several dozen contributors, with no end in sight. As per tradition, let’s review the highlights of the past year. • At the top of the list must surely be the addition of our new Millennial Fogey columnist Daniel C. Greenwood, who has




W. David Marx On How Japan Saved American Trad

In September, 2010, I was watching my old cordovan oxfords get polished at Tokyo’s “shoeshine bar” Brift H, when a middle-aged man walked in and pulled out an original 1965 print of “Take Ivy.” The book had not only been autographed by all four authors, but also had a rare printing error. I leaned over


Magic Changes: Welcome To The New Ivy Style!

One of the more interesting books I read during my fascination with cultural decadence in my twenties posited that there is no progress or decadence, only change — change interpreted as good or bad. Today I think we can all agree that change is a good thing. As we approach our seventh anniversary, Ivy Style


Prep Is Dead? Then Long Live Prep!

A year-and-a-half ago, before he was christened The Millennial Fogey, Daniel Greenwood wrote a piece for Ivy Style called “What Now? The Uncertain Future Of Neo-Prep.” Now those in the towns that border Tradsville are starting to wonder the same thing. Yesterday Put This On posted a long piece called “Whatever Happened To Prep?” The


Ivy Trendwatch: GQ UK Does Ivy League Fashion Shoot

We haven’t had anything to classify as Ivy Trendwatch in some time, but today the UK edition of GQ Style unveiled a video, apparently of a photo shoot entitled “Jocks & Nerds.” It features a campus setting with penny loafers and white socks, bicycles and sweaters with class year, plus the usual tedious model antics