Ivy Trendwatch

It’s A Trad World

We haven’t had a story to classify under Ivy Trendwatch in quite a while, but here’s a positive sign that classic American style is still thriving at home and abroad. These great photos were posted to Ivy Style’s Facebook group by Anton Miranda, who does visual merchandising, PR and marketing for a men’s retailer in

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From The Archives

What To Wear While Watching Football

Whether you’re watching football today in a freezing stadium or in your cozy living room, here’s a role model for how to dress. Pictured is Ivy Style’s Golden Years columnist Richard Press — former president of J. Press and grandson of founder Jacobi — at  the Dartmouth-Penn game in 1958. Happy New Year from Ivy

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Tradsville 2015, The Year In Review

Here are the highlights — good, bad and neutral — from 2015, the year that was. Help us add to the list. — CS & CC * * * Ivy Style gets a magazine-style, device-responsive redesign Ralph Lauren steps down as CEO According to The Daily Beast, college students lose their collective mind John Simons


We’re F**ked

Mark McNairy, former designer at J. Press, and, under his own name, creator of a host of “Fuck Ivy” gear, including hooded sweatshirts, has a forthcoming book entitled “F**k Ivy… And Everything Else,” slated for release in February. From the Amazon description: The renowned designer’s views on dressing and behaving well: Ivy League meets street,


Superb Marxmanship

W. David Marx — who has contributed several pieces on Japanese Ivy for Ivy-Style.com — has hit the bullseye with his new book “Ametora” (that’s Japanese for “American Trad”). It’s a pioneering piece of research and a deftly handled narrative that traces the ups and downs, misunderstandings and mania for the Ivy League Look that


Lapham’s Quarterly Excerpt Of David Marx’s Book On Japanese Ivy

The fall isssue of Lapham’s Quarterly features an excerpt from W. David Marx’s upcoming book “Ametora” on American style in Japan. Marx first wrote for Ivy Style in 2009 with the hugely popular article “The Miyuki-zoku: Japan’s First Ivy Rebels.” Pictured above is VAN JACKET founder Kensuke Ishizu, the man who brought Ivy to Japan.



Seventh Anniversary And Ask Me Anything At Reddit

Today marks the seventh anniversary of Ivy-Style.com. We’ve now produced 1,233 posts by several dozen contributors, with no end in sight. As per tradition, let’s review the highlights of the past year. • At the top of the list must surely be the addition of our new Millennial Fogey columnist Daniel C. Greenwood, who has




W. David Marx On How Japan Saved American Trad

In September, 2010, I was watching my old cordovan oxfords get polished at Tokyo’s “shoeshine bar” Brift H, when a middle-aged man walked in and pulled out an original 1965 print of “Take Ivy.” The book had not only been autographed by all four authors, but also had a rare printing error. I leaned over


Magic Changes: Welcome To The New Ivy Style!

One of the more interesting books I read during my fascination with cultural decadence in my twenties posited that there is no progress or decadence, only change — change interpreted as good or bad. Today I think we can all agree that change is a good thing. As we approach our seventh anniversary, Ivy Style


Prep Is Dead? Then Long Live Prep!

A year-and-a-half ago, before he was christened The Millennial Fogey, Daniel Greenwood wrote a piece for Ivy Style called “What Now? The Uncertain Future Of Neo-Prep.” Now those in the towns that border Tradsville are starting to wonder the same thing. Yesterday Put This On posted a long piece called “Whatever Happened To Prep?” The


Ivy Trendwatch: GQ UK Does Ivy League Fashion Shoot

We haven’t had anything to classify as Ivy Trendwatch in some time, but today the UK edition of GQ Style unveiled a video, apparently of a photo shoot entitled “Jocks & Nerds.” It features a campus setting with penny loafers and white socks, bicycles and sweaters with class year, plus the usual tedious model antics


Kazuo Hozumi’s Illustrated Book Of Ivy

  Today in Japan sees the publication of a new collection of illustrations by artist Kazuo Hozumi, who created the smiling little caucasian characters used by clothing brand Van, and co-opted by myself for my Twitter avatars. We’ve got the book on order and will share the findings when it arrives. — CC


Ivy Style On Facebook: 3,000 Potential Allies And Adversaries

Can’t get enough debating in the Ivy Style comments section? Or at least watching the rumbles from the sidelines? Then think about joining Ivy Style’s Facebook page, which passed 3,000 members today. That’s thousands of guys to potentially to validate your opinion — or tear it to shreds. Along the way you might even exchange