Ivy Trendwatch

Photography Catches Up With Ivy (or vice versa) And The Amazing Tom Brings His A Game This Week

There was a period of Ivy marketing where you couldn’t determine much about how any product was different from any other product because the photography looked… the same.  And then a decade passed and you couldn’t determine much about the product, or even what decade you were looking at because the photography looked… the same.

Read More


From The Editor

John Burton, Publisher Ivy is a fashion born of a mindset manifested in a lifestyle.  There are values attached:  dignity, the value and power of thought, ethics, hard work, aesthetics, appreciation of all things classic, and the dogged pursuit of excellence.   While Ivy evolves (I haven’t worn socks since Easter) the values don’t.  If you

Read More

From The Archives

The Dark Ages

In 2010 Francis Cazal from the Paris-based blog Greensleeves To A Ground had this shot taken by Laurent Laport of Where Is The Cool?, reading “The Official Preppy Handbook” in an urban alley, and at night, no less. It remains eerily atmospheric and open to interpretation.

Snow News Day

As 2020 winds to a close, taking everything with it, let’s catch up on the latest news on a snowy day here in the Northeast. I) As we opined recently, comedy is officially dead. Or at least it’s not cool. Which at least means cool isn’t dead. Recently Rowing Blazers “dropped” a Babar The Elephant

Ivy Trendwatch: Tout Le Monde Est Preppy

This week discussion erupted — well, at least between a couple guys — regarding whether Ivy-preppy is a truly American style, or a global one because of its varied components and the people who wear it. Well back in 2012 during the last global Ivy trend, the French magazine Monsieur could declare the whole world was

Nick Clements’ Ivy House

In 2012 English photographer Nick Clements did a photo shoot entitled “The Ivy House” for the retro magazine Men’s File. The shoot combined modern and vintage clothing and sought to recreate the mood of a ’60s fraternity house. While it’s tough to tell the new clothing from the vintage, the fraternity house mood could hardly be called modern.

Take 8 Ivy: Take It Or Leave It

Today we revisit the sequel to “Take Ivy,” which shows how fast things changed following the fall of the Ivy heyday. * * * The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first

The Legendary Take Ivy Film

Before W. David Marx published “Ametora,” his pioneering book on American style in Japan, he wrote several pieces for Ivy Style. Here’s a revisit of a 2011 piece that shines light on Ivy both at home and abroad. * * * Just five years ago, 1965 photo book “Take Ivy” was a rarity. Most sat

Ivy Trendwatch 2.0: The Most Compelling Reimagining Ever

Over the past year or so there have been murmurings — that is, media coverage — of a nascent Ivy League Look trend resurgence, thanks in large part to Rowing Blazers. Now GQ UK has a new article entitled “How Ivy League style came back into the fold.” And to think, it was just half a