Historic Texts

macleanthen

Six Years Ago — The Ivy League Look

This post originally ran in February of 2009. This morning a member of our Facebook group posted a video of the song, which went up on YouTube a couple of years ago (and has only been seen 500 times since). It has been added below. We did a jazz post yesterday. This one’s for Squeeze. Give

Read More

No Picture

What, Me Worry? Yale During The Great Depression

The 1930s was the time of the Great Depression, yet simultaneously it was also the golden age of Hollywood glamor and of masculine elegance. It was also the time when the Ivy League Look flourished, though within closed corridors, the aristocratic golden age versus the postwar, democratic silver age. This article from the Yale Alumni


No Picture

George Frazier’s The Art Of Wearing Clothes, 1960

Yesterday on our Facebook group a young lad wondered where he could read the famous essay by George Frazier mentioned in our previous post. While it’s certainly googleable, we figured why not present it here. There is a section on New Haven and the natural-shoulder look, plus plenty of fine general observations on dressing. Also,


No Picture

Secret Society: NSA Recruiting Ads At Brown, 1968

Associate editor Christopher Sharp follows up on our last post, a slideshow on the Brown engineering department, with these late ’60s recruitment ads from Brown’s college newspaper. * * * While perusing the archives of a Brown University student newspaper, I found myself venturing where most traditionalists dare not tread: the late ’60s. My intent


No Picture

Tartan Day And Men In Plaid, 1950

In case you hadn’t heard, tomorrow is Tartan Day. To celebrate, we’re sharing a LIFE Magazine article from 1950 (scroll down to page 123) that showcased Yale students in plaid vests and Andover preps in plaid caps. The article opens with this: When the British caught wind of the fact that American men were developing


No Picture

Success Through Good Grooming: Bert Bacharach’s Right Dress, 1955

After a spell of breaking-news interruptions, we’re finally returning to the topic of rules when it comes to dressing. It all started, you may recall, with a Japanese graphic that included the word “rules” along with “snob.” This got me free-associating about a certain type of fusty clotheshorse who takes pride not in anything original



No Picture

Dateline 1954, The Ivy League Look Heads Across The US

In our last post we mentioned a 1954 LIFE Magazine article entitled “The Ivy Look Heads Across US.” It’s been referenced several times here, including in a few of Richard Press’ columns, as J. Press was largely featured in the article. But we’ve never actually presented it here and new readers may not be familiar


No Picture

From Wall Street To Main Street: That Brooks Brothers Look, 1954

Recently on Ivy Style’s Facebook page a reader posted an article by Julien Dedman entitled “That Brooks Brothers Look.” A quick investigation revealed that the article comes from the February, 1954 issue of Playboy, and that Dedman had graduated from Yale in 1948. I’ve argued several times for the year 1967 as an end of


No Picture

Spin Cycle: How Bleeding Madras Washed Vice Into Virtue

Gentleman’s Gazette just published a great story on the history of madras. There’s much on the origins of the fabric in India, but even more interesting is Sven Raphael Schneider’s recap of the bleeding madras damage control at midcentury, when irate consumers were quickly educated that authentic madras was “guaranteed to bleed.” According to Schneider,



No Picture

Help A Prep With His Homework

Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT


No Picture

Macy’s Knows Its Yale, 1941

Some five years ago, Tradsville personality “AldenPyle” started a thread at Ask Andy that included the above ad, which ran in the Yale Daily News in 1941. The ad touches on several themes we explored in our recent rise and fall essay. First off, notice the split between clothes for campus and clothes for town, which



No Picture

Brooks Clothes & White Shoes: Harvard Blues, 1941

On our recent white bucks and grey flannels post, Bruce Boyer left a comment mentioning the song “Harvard Blues.” Considering it’s been on our editorial calendar for about four years, I’d say it’s high time we do a post on it. The song, recorded in 1941 by Count Basie, opens with these immortal lines: I


No Picture

Bits At Burdine’s: The Squire Shop, 1968

A couple of weeks ago we posted a collection of vintage Dexter advertisements, and here’s an interesting follow up. In 1968, as the Ivy League Look was plummeting in popularity, the shoe that would cement itself as a preppy staple in the 1970s was gradually garnering greater attention. The above ad is from The Palm


No Picture

Preppies Vs. Hippies: The Ivy League Guidebook, 1969

In 1969, when the Ivy League was shedding Weejuns and growing sideburns at an alarming rate, three students — Andrew Tobias, Arnold Bortz and Caspar Weinberg — published “The Ivy League Guidebook.” Exactly as its title would suggest, the book is aimed at incoming freshman and devotes a chapter to each school, plus general sections


No Picture

The Ivy League Look In Australia In The ’50s

During the heyday of the Ivy League Look, the natural-shoulder diaspora spread not only from the Ancient Eight to campuses across America, it also spread to far corners of the globe. In March of 1957, The Sydney Morning Herald reported on the growing trend for American Ivy League clothes. Farmer’s is a department store that