In the meantime, we welcome everyone back with a special treat from Toronto-based style writer and broadcaster Pedro Mendes, who recently interviewed G. Bruce Boyer for his blog The Hogtown Rake on the 30th anniversary of Boyer’s classic book “Elegance”
Knowing Bruce has friends and fans here, Mendes reached out this morning offering to share his interview directly on Ivy Style. Et voila, as they say in Canada (or should that be “eh voila?”)
Oh, and speaking of anniversaries, just last week Boyer grew another year wiser. — CC
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It has been 30 years since G. Bruce Boyer wrote Elegance, his now classic book on men’s style. I recently read it for the first time and while I found it inspiring, I was also constantly fluctuating between two sensations. First, almost shocking familiarity because so much of what Mr. Boyer wrote about is happening now: a return to elegance in men’s dress and a nostalgia for the 1920s and 30s, for example. Second, and much more pronounced, was a sense of sadness by how much has changed in the last three decades. Just as a new generation is rediscovering what it means to dress well, many of the makers, sellers and suppliers Mr. Boyer wrote about are either long gone or inexorably changed. As I read the book, I came up with question after question in my mind I wanted to ask Mr. Boyer. So when I finished, I contacted him. I am very, very thankful that he agreed to answer a number of my questions, providing insights both to those who have and haven’t read the book. We also touched on his soon to be released True Style. — PEDRO MENDES
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PM: When I read the book, I was quite taken by how much we’ve lost and how much has changed for the worse. How does the book make you feel, 30 years later?
GBB: Funnily enough, I’m still happy with Elegance, except for the “service” elements of it, i.e. those list of shops which, as you note, are sadly out of date. It’s very sad for me that some of the great New York stores — I’m thinking of the old Abercrombie & Fitch, M. J. Knoud Saddlery, H. Kauffman & Sons, Fulton Supply, and other places where you could find authentic sports clothing — are no longer with us. But life moves on, manners and mores change, and there are new venues to seek out and patronize.
PM: What changes have there been to your personal approach to style and your wardrobe in the last 30 years?
GBB: I’m afraid I’m a prisoner of my youth. When I was a young man — 12 to 20 — I experimented with all sorts of dress, but more and more drifted to American Ivy style clothes with a British influence. As early as 1958 or so I was also already aware of the Italian approach — we called it “Continental” style at the time — and was affected by that too. By that time I had stopped experimenting with styles and was more interested in simply finding shops and craftsmen who could give me what I wanted. In other words, by the time I was 20 or so, I was honing my style and taste, and that’s what I’ve been doing ever since. I admit to looking a bit old-fashioned, but then I’m not a young man anymore so it doesn’t really matter.
PM: You wrote about a return to elegance in the ’80s, similar to what is happening now. But is it happening for the same reasons?
GBB: I think there are always a number of young men who will be interested in elegance, and the times will determine what that concept means and how it is envisioned. Thirty years ago of course there was no widespread internet of shopping and blogging advice. Today many more men are aware of the golden names of craftsmanship and quality in clothing than there were in the 80s. Also today we have witnessed the great rise of the Tokyo-Singapore-Hong Kong triangle. Asia has become a major player in men’s fashion, we are aware of stores like The Armoury and Kamakura, the great Japanese fashion magazines, and The Rake (from Singapore). The influence is more pervasive and international today than it was in the 80s.
PM: When you spoke of “bespoke” and “hand-lasted”, I get the impression that far more men knew terms like those 30 years ago than today. Is that true?
GBB: The problem is that these terms — bespoke, custom, made-to-measure, benchmade, hand-lasted, and others — used to have definite and distinct meanings. But because of commercial greed and lax legislation, they are now used indiscriminately to sell product. From what I gather, even the British courts will not take a stand on the use of these words. So now everyone uses the word “bespoke” to the detriment of the unwary consumer. When anything can mean anything, the consumer must educate himself to a high degree or get robbed. That’s how capitalism works: Let the buyer beware.
PM: It seemed at the time that the 80s were the end of the “let’s-dress-any-old-way-we-want” era, yet that seems more true today than ever. Do you feel hope for the future of tailored clothes or is this current trend a last gasp?
GBB: This is the real question, and if I could answer it I would probably be phoning in this interview from a rather capacious mansion in the South of France. On a philosophical-sociological level, clothing has always been a way of showing one’s place in the social sphere, and I think that this will always be so. Even with saints and communists, some will want to look a bit better than others. But the slice of the pie of tailored clothing is very small today, every retailer is fighting desperately for a crumb of it. Further, the tailored wardrobe, as we know it — suit, shirt & tie, leather shoes — has had a long go of it, hasn’t changed much at all in 150 years, which is an incredibly long time when you consider what’s happened in science — think of transportation, medicine, technology — in those years. We can have a nice cup of coffee 50,000 feet in the air, and all the while be dressed the way we were a hundred years ago.
PM: You called Savile Row “the greatest tailoring street in the world. Period.” Do you still feel this way?
GBB: Yes, simply because it still has the largest group of tailors in the smallest space. My feeling is that this is a very good thing, because they can all help and feed off each other, trade ideas while still be in competition. Craftsmen and artists must talk to each other. Other cities would do well to institute “Craft Zones”. Savile Row is always under assault by developers, until it’s pointed out to the London City Council that a great deal of money accrues to the city by tourists coming to the Row to buy clothes and leaving a lot of money behind.
PM: Of all the major retailers featured in the book, it seems LL Bean has changed the least. Would you agree?
GBB: No, I’m afraid that LL Bean has changed along with the rest. What we see in every great retailer is that quality continues to go down as quantity increases. To be fair, it’s a vicious cycle: if people want more instead of better, that’s what retailers will sell them. Many people today would rather have six pair of cheap shoes rather than one pair of good shoes.