Historic Texts

Dateline 1954, The Ivy League Look Heads Across The US

In our last post we mentioned a 1954 LIFE Magazine article entitled “The Ivy Look Heads Across US.” It’s been referenced several times here, including in a few of Richard Press’ columns, as J. Press was largely featured in the article. But we’ve never actually presented it here and new readers may not be familiar with

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Tradified

From The Editor

  Ivy is a fashion born of a mindset manifested in a lifestyle.  There are values attached:  dignity, the value and power of thought, ethics, hard work, aesthetics, appreciation of all things classic, and the dogged pursuit of excellence.   While Ivy evolves (I haven’t worn socks since Easter) the values don’t.  If you are a

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From The Archives

Portrait Of An Ivy Style Reader

Is the stereotypical Ivy Style reader a grumpy Baby Boomer? Above is RP (that’s right, his initials are the same as “retired person”), whose post to our Facebook group was received with much amusement. In fact, fellow reader KS was inspired to post a tribute: It’s the kind of facial expression one makes upon seeing

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The Rights Stuff: The Publication of “Take Ivy”

It’s been nine years since the publication of a mysterious Japanese picture book called “Take Ivy.” The following is our 2010 interview with Wes Del Val, vice president and associate publisher at powerHouse Books, on how the viral phenomenon came about. * * * IS: “Take Ivy” isn’t due to come out for another month,


There’s Only One Brooks Brothers: Coronet Magazine, 1950

I’ve previously presented two articles on Brooks Brothers from the troubled Marks & Spencer era. This one, from four decades earlier, was featured in the September, 1950 issue of the Esquire-owned digest Coronet, and also reflects a time of corporate management change. In 1946 Brooks Brothers was bought by the Washington, DC department store known


The College Man By Albert J. Beveridge, 1905

The College Man By Albert J. Beveridge From ‘The Young Man And The World” Go to college. Go to the best possible college for you. Patiently hold on through the sternest discipline you can stand, until the course is completed. It will not be fatal to your success if you do not go; but you



Don’t Call It Collegiate: Apparel Arts, 1933

I found this post sitting on Ivy Style’s server, never published. The only note is that it dates from a 1933 issue of Apparel Arts. * * * The word “collegiate,” now seldom used in speaking of college men, is altogether foreign to its famous meaning of some eight years ago, when the raccoon coat,


Leading Men: The Princetonians

When it comes to starting fashion trends, there’s Princeton and then there’s every other school. From the three-button suit to its namesake haircut, Princeton has popularized such menswear staples as Norfolk jackets, raccoon coats, tweed sport coats, rep ties, spectator shoes, khaki pants and Shetland sweaters. Princeton’s sartorial influence has been dulled by time, but


Freshman Blues: Trying Not to Flunk Out of Yale, 1965

  What was it like for a public-school kid from nowhere to go to an Ivy League school during the heyday? Sure, you got to wear cool clothes (once you figured out what they were), but even that was fraught with anxiety. At least it was for Timothy Thompson, whose first semester at Yale was full of


Going Down: Brooks, Escalators, and Marks & Spencer

When Marks & Spencer installed elevators in Brooks Brothers’ Madison Avenue flagship, they only went down. Widely acknowledged for monumental mismanaging Brooks, hastening a decline in quality and the isolation of lifelong customers, the UK apparel firm Marks & Spencer eventually sold Brooks Brothers in 2001 after 13 years and hundreds of millions in losses. This


J. Press, A Frat House Where Everyone’s Dad Is Rich

I recently discovered this article about J. Press buried in the files on my computer. Richard Press sent it to me so long ago he doesn’t even remember it. He says he believes it’s from 1987 and a magazine called Success. Consider it successfully resurrected. — CC


Bermuda Short

As this native Californian has learned after a decade on the East Coast, this is about the time of year when you start getting stir crazy for spring. So here’s a piece to get you even more in the mood. It’s a little shortie I did for the Rugby Ralph Lauren blog back in 2009,