1970s
Tradified
From The Editor
Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.
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Pop-Up Flea Highlights
Last weekend was the Pop-Up Flea show, which has grown considerably. While mostly populated (yes, still) with a kind of hipster/workwear/urban lumberjack vibe, there were a few tradly items worth sharing.
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The Ivy-Style Playlist Update
Between Ivy And Prep: BC3 On Yale In The ’70s
That ’70s Soap
Tennis Anyone? Ralph Lauren, 1972
Chipp In Japan, 1978
Window Shopping At Langrock
Cool Or Fugly? The Wallabee, Footwear Of Choice For ’70s Preps & Southern Frats
Andy Warhol In Brooks — And Chrome
Happy Fourth From Princeton
The jacket above was made by Corbin for The English Shop of Princeton. It’s quite apropos for the Fourth of July, able to hold its own against even the most extravagant fireworks display. And although the jacket was made for a haberdashery called The English Shop, it’s pure Americana. So on this Independence Day weekend, let’s …
Take 8 Ivy: Take It Or Leave It
Today we revisit the sequel to “Take Ivy,” which shows how fast things changed following the fall of the Ivy heyday. * * * The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first …
Le Crocodile: How Lacoste Became The Preppy Polo of Choice
By 1980 it was crystal clear: “The sport shirt of choice is Lacoste,” declared The Official Preppy Handbook. “Only the all-cotton model will do, the one with cap sleeves with the ribbed edging, narrow collar and two-button placket (never buttoned).” How did a French shirt with a crocodile for a logo become the go-to preppy polo? …
Dirty Harry’s Clean Style
As many readers of the site have fortified their dwellings into makeshift self-isolation zones, the perfect opportunity to work without disruption also brings the opportunity to surf Amazon Prime and Netflix in equal concentration. In this self-isolation, my thoughts drifted to a style icon often not mentioned. I am speaking about Clint Eastwood as one of cinema’s …
That Seventies Post
In response to our last post, which was penned by a young woman, frequent comment-leaver SE sent in some images of female students from the University of the South’s 1978 yearbook, depicting a mixture of masculine and feminine elements in their wardrobe. I came of age in the ’80s and dreamed of girls like Jennifer in …
Back In The Day: The Inner Sanctum Of Brooks Brothers
I went to William And Mary, graduating in 1974, the second Watergate summer. My Richmond, Virginia public high school was a sea of Ivy style dress, as was the city itself, served by incredible downtown department stores and specialty men’s stores in the heyday. As the ’70s arrived, I drifted from the Ivy style I’d grown …
Somewhere in Time: Back to the Button-Down
The currents of change move slowly in menswear; there is always time, as TS Eliot put it, “to murder and create.” Adherence to this adage may result in innovation, but more often than not the target of “murder” and the object of creation are one and the same. In short, menswear does away with certain …
Somewhere in Time: The Politics of Style
Traditional Ivy style is rarely exhibited by the most visible Ivy League graduates: politicians. For instance, George W. Bush (Yale, Harvard) and Barack Obama (Columbia, Harvard) are never seen wearing sack suits, button down collars, or regimental striped ties. So when and why did establishment Ivy Leaguers abandon the Ivy look? “Goodbye to Wing Tips,” …
Reggie Darling On Yale In The ’70s
After looking at the year 1969 in the last post, we revisit this 2012 essay on the decade that followed. * * * At the recent “Ivy Style” symposium at the MFIT I had the chance to meet “Reggie Darling,” the man behind one of the more charming blogs written by a fiftysomething nostalgic for …
Cataloging The Good Life: Polo Ralph Lauren, Spring 1977
Last week we posted that neo-prep is back at Ralph Lauren. Today we journey back 40 years ago, when the brand was first beginning to stage lavish fantasy shoots done on location. These would reach their apex in the mid to late ’80s with, for example, 20-page ad narrative spreads in magazines such as Architectural …