Ivy Trendwatch

Ivy Trendwatch: The Return of Norman Hilton

During the heyday of the Ivy League Look, Norman Hilton was a leading natural-shoulder brand sold at many campus shops and regional clothiers. Hilton was also Ralph Lauren’s first major investor, and made many of Lauren’s suits and sportcoats in the ’70s. His son Nick Hilton has continued the family tradition, running a clothing shop


True Blue: Gant Returns To Yale

Originally founded in New Haven in 1949, Gant is returning to Yale with a “campus store” opening next month, the company announced today. Gant will also recreate “a limited-edition shirt collection featuring the historically significant Yale Co-op label,” set to debut in early 2011. The shop will be located at 268 York Street and Broadway,


Ivy Trendwatch: Before The Fall

Will Fall 2010 be remembered as the peak —and therefore beginning of the end — of the Preppy/Ivy/Trad/Americana trend, or will it mark the beginning of a much larger and longer influence on American style and culture? Time will tell, and things are heating up in preparation. In this weekend’s Sunday Styles section of the


Attention To Details: American Style Goes Global

The current issue of Details devotes its style section to home-grown looks, saying that American style is a rapidly growing global trend. Writes the magazine: Classic American style is dominating fashion these days. What started as a domestic revival has snowballed into a worldwide movement — well-dressed guys from Antwerp to Tokyo have suddenly traded


Ivy Trendwatch: Leffot’s “Ivy” Venetian Loafer

“Take Ivy” inspires once again, this time New York shoe shop Leffot, which has unveiled its $625 cordovan Venetian loafer with direct reference to the former cult book that’s soon to be ubiquitous. Made in Maine, the “Ivy” loafer comes in unlined cordovan and four color choices. If you like the look of the Venetian


Ivy Trendwatch: The Dockers Ankle Chino

As Teruyoshi Hayashida once said, “Apres moi, le deluge.” Previously we reported on the similarities between Gant Rugger’s Spring 2010 collection and Hayashida’s ’60s photo book “Take Ivy,” and now the sartorial breviary appears to have inspired another brand, this time Dockers and its flood-length chinos. Urban Outfitters is now offering an exclusive Docker pant


Ivy Trendwatch: Ralph Lauren’s Updated Sack Suit

Polo Ralph Lauren has finally released images to Ivy-Style of its Fall/Winter 2010 collection, which include a new silhouette in the Blue Label line. This updated sack suit was first reported by WWD Men’s about two months ago, which was picked up by Valet, and since then has been sitting in Ivy-Style’s Ephemera column under


Ivy Trendwatch: Gant Rugger x Take Ivy

The designers at Gant Rugger appear to have hit the books in preparation for the Spring 2010 collection. Or at least one book: “Take Ivy,” the 1965 Japanese photo book hyped to the max on the Web over the past couple of years. The sartorial motifs of “Take Ivy” abound in the Rugger collection, mixed


Ivy Trendwatch: Return of the Trouser Cuff

Longtime denizens of Tradsville surely chuckle when their perennial preferences become temporarily trendy. Then again, perhaps the current Atomic Age influence on menswear is not an ephemeral fashion blip, but a veritable Reconstruction of the American Wardrobe. What we have here is a double-shot endorsement of the trouser cuff, which probably owes a lot to


Ivy Trendwatch

As a follow-up to our recent post “Ivy is the New Preppy,” above is an image from a Ralph Lauren promo email sent out a few days ago, with updated terminology. A guy I play tennis with said his horse was used in an RL photo shoot done in Bodega Bay, setting for Hitchcock’s “The