Fifty years ago, in the midst of the Ivy heyday, mass-market retailers started offering knock-offs of items previously available from only a handful of menswear shops. Often these brands referenced the Ivy League Look in their ad copy, throwing in, for such the nature of advertising, words like “genuine” and “authentic.”

Now it looks like our own Ivy Trendwatch is producing a new round of what Richard Press calls “Main Street Ivy.” On Friday the e-commerce company Indochino sent out a mailer promoting Ivy League style.

As you can see, “Ivy League” apparently consists not of specifically styled clothing items, but of a formula that can be achieved with simple ingredients, such as bow ties, cardigans, bicycles and side-parted hair.— CC