Lifestyle

Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 For over two decades, Ivy Style (ivy-style.com) has been the leading authority on the Ivy lifestyle. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is an Ivy League graduate who works at Yale University and is the founder of the Preppy Handbook Fan Club. He

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From The Archives

The Decline And Fall Of The American Inseam

Without preppy style — not to mention other WASP values — to act as a guiding beacon over mainstream American culture, bad things happen. People are chronically rude and selfish. They don’t exercise. They’re suckers for false, gaudy dreck. They become obsessed with celebrities and long to become one on reality TV. And their pants

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If Ivy And Covid Had A Baby

Thanks again to the amazing Tom for sending me an article from Bloomberg by Max Berlinger this week about what is happening, somewhat disturbingly, to custom clothes.  The gist of the article is (it’s a paywall and we don’t link paywalls anymore) is that… A 2022 forecast from personal-styling service Stitch Fix found that half




Good Morning, Part 1 of 3

Two things drive me insane  (1) The first minute and a half of any amateur You Tube video and (2) intros where the author tries to sell you the premise of the article and it is something you already know.  If I have to tell you about how important morning is then this site is




Dr. Claire-Marie Brisson Talks Ivy, Zoë Talks Ducks, And A Few Other Notes

Dr. Claire-Marie Brisson is a faculty member in the Department of Romance Languages and Literatures at Harvard University. She resides in Cambridge, MA and is originally from Metro Detroit. A foodie and oenophile, Dr. Brisson recognizes that a life well-lived combines aesthetics, form, function, and (of course) food. It’s often been said that Ivy is



I’m Ivy, You’re…

I am a touring musician, this summer anyway.  Used to tour a lot.  Write my own stuff, have a kind of unique (I know, things can’t be kind of unique but this is, it is the guitar-is-a-piano thing James Taylor does but different) way of playing guitar, been on the radio, in a past life


Metacognition From A Frequent Commenter

EDITOR’S NOTE:  On social media we discuss the difference between Ivy Style and dressing for affectation.  My answer is always that Ivy Style comes with an inherent value system, and that if you represent that value system in whatever form it works for you, it is nearly impossible to be inauthentic.  Mr. Heinz-Ulrich von Boffke