Ivy Trendwatch: Tout Le Monde Est Preppy

The March issue of French magazine Monsieur has a cover story on Pi (Preppyivy), tracing its origins back to the days of Fitzgerald and “This Side of Paradise” and opening with a Tommy Hilfiger advertising image.

If you don’t have an international newsstand near you, point your browser in this direction.

Below are some more visuals from the story.

To think I spent one semester doing a master’s in French literature before dropping out to become an editorial assistant at $7 per hour. Nothing like stumbling through French conjugations to make you feel 20 years younger. — CC

5 Comments on "Ivy Trendwatch: Tout Le Monde Est Preppy"

  1. Forgive me, Christian, if I’m too late, but are you still looking for one to translate?

  2. How can a magazine like Monsieur write about Ivy Look maybe 4 or 5 years after the birth of the worldwide revival of this trend, and with such overseen archival pictures?! (the one in black & white probably comes from my blog)
    French people are so retarded and still think they’re living the country of culture and fashion trends! I’m glad to be one of them…

  3. This is not Ivy.

    It’s Preppy.

    Not the same thing.

    Leave it to dumbass Septic ‘tards to get it wrong.

  4. Well, Laguna Beach Fogey’s upset about it. I’m assuming because they included a picture of a black man.

  5. Ananni Muus | March 23, 2012 at 1:39 pm |


    You have to love the irony of some American guy from Los Angeles bitching about how the French aren’t “authentic” enough for him, while he simultaneously incorrectly uses British “cockney rhyming slang” terms like “septic”.

    “Septic” = “Septic Tank”= “Yank”.
    Nothing to do with the French.
    Oh the irony.

    Get thee to a nunnery, sweetie.

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