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From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Island Dispatch: Inside The Headquarters Of St. Johns Bay Rum

In the shadow of a hulking cruise ship, Warehouse No. 1 sits nondescriptly on the West Indian Company dock on the island of St. Thomas. Ignored by most vacationers in search of duty-free bargains, it’s nevertheless a magnet for those accidental tourists lured by the mysterious scent that wafts from the building, or who misunderstand

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Ivy Notes S1 E4 – G. Bruce Boyer Corrects Me, A Brief History Of Abercrombie & Fitch, and The Great Alpacuna Debate

  Editor’s Note:  In the Facebook Group, we are treated to fantastic articles by the only purveyor we allow to advertise to the group, James Taylor of Waterhollow Tweed. He recently gave us permission to reprint two such pieces.   Let’s have a smidge of retail history–the “Abercrombie & Fitch” that exists today is NOT


Ivy Notes S1E3

I am struggling with this myself.  With Gramercy.  Last night a member of the FB group posted a picture of Mr. Andre here, who has, on his 12th birthday, started experimenting.  With Ivy clothes.  As I understand it there was a journey through sweatpants here.  But now we have arrived home.  I cannot say the




Anthony Kalamut Is A Funny Guy.

  This is not his profile, that is coming.  But I will say this.  3 year Ivy Style member (over that the FB Group) Anthony Kalamut find the interesting stuff, and starts interesting conversations.   His profile is coming (my fault, I have to do the interview) but my friend Anthony Kalamut is a survivor, a