Tradified

The Return of the J. Crew Catalog

by Matthew Longcore The J. Crew catalog is a fond memory for those of us who came of age in the late 1980s and went to college in the early 1990s. At my undergraduate alma mater, Trinity College in Connecticut, stacks of J. Crew catalogs were delivered regularly to the mailbox area in Mather Hall.

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Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Associated Press: More To Come From Richard P.

If you’ve enjoyed the history of J. Press and insight on the Ivy League Look from our interview with Richard Press this week, rest assured there’ll be more to come. Richard has offered to share more anecdotes and observations in occasional guest posts for Ivy Style. Stay tuned. He is pictured at a party at

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Trinity’s Preppy Culture Defined

by Matthew Longcore, Trinity class of ’94 This article originally appeared in the December 7, 2010 issue of The Trinity Tripod. It is official: Trinity is the preppiest college in New England. This proclamation was made by none other than Lisa Birnbach, author of the 1980 tongue-in-cheek bestseller The Official Preppy Handbook and co-author (with Chip


Style and Substance at the Tennis Hall of Fame

by Matthew Longcore This past weekend, my wife and I had the privilege of attending the International Tennis Hall of Fame induction celebration in Newport, Rhode Island. The weekend greatly exceeded my expectations, not only in terms of the elegance of the venue and the stylishness of the attendees, but also in terms of the


Dangremond Lecture in Newport celebrates Gilded Age architecture

by Matthew Longcore This past week I had the great pleasure of attending the annual David W. Dangremond Lecture sponsored by the Preservation Society of Newport County, a nonprofit organization dedicated to preserving and interpreting historic architecture, decorative arts, landscapes, and social history in Newport, Rhode Island. The society is the steward for eleven historic


American rep ties vs. British regimental ties

by Matthew Longcore This past weekend I attended the Brooks Brothers Brunch with Legends at the International Tennis Hall of Fame Weekend in Newport, Rhode Island. I wore a Brooks Brothers seersucker jacket with a pink Oxford cloth button down shirt, white duck pants, and a navy rep tie with pink stripes. The tie matched


The Oxford Cloth Button Down is Back. Did it ever leave?

Photo: Brooks Brothers American Made Heritage OCBD Dress Shirt In an article for The Wall Street Journal, Hamish Anderson writes: “Oxfords are beloved as a super-safe wardrobe staple. Their silhouettes tend to be unfussy. And at their most classic, the shirts are finished with a button-down collar (a style known as the Oxford Cloth Button


Tennis Hall of Fame Weekend in Newport

by Matthew Longcore The weekend of July 19th through 21st marks one of the most sartorially splendid events on the summer social calendar: the International Tennis Hall of Fame Weekend in Newport, Rhode Island. This year’s inductees are Vijay Amritraj, Richard Evans, and Leander Paes. The schedule of events is packed with tennis matches including


Seersucker and American Civilization

In an article for The Wall Street Journal, Kevin D. Williamson writes: “In June, Washington saw a catastrophic failure in bipartisanship: I mean, of course, the near-extinction of Seersucker Day in the Senate. There are around 100 senators, I am told, but only nine participated in the annual event, including the bipartisan co-chairs.” Nine out


Happy Independence Day from Ivy-Style!

Happy Independence Day from Ivy-Style! Wednesday night Cedar Point Yacht Club Cruising Class racing on Long Island Sound. Ivy-Style editor Matthew Longcore is wearing the Quartermaster Outer Fleece in navy from Dalton Black Sail. Cedar Point Yacht Club was organized in 1887 by a group of prominent Fairfield County sportsmen with a simply stated and



A Very Fond Farewell

Dear Friend and Reader, When I started my term here, my aim was to open the doors of Ivy and traditional clothing to a broader audience. I was so tired of hearing and reading that Ivy was dead. It never was. The rationale was both personal and strategic. On a personal level, I did not