Tradified

Ivy Style Holiday Gift Guide for Men

By Matthew Longcore Christmas is my favorite holiday for so many reasons, not the least of which is the music. As a lifelong Anglophile, I have always had an affinity for English Christmas carols. “Good King Wenceslas” is my all-time favorite, and I especially love the Celtic folk version from Loreena McKennitt on her 1995

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Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Another Perspective On “Easy Pants”

Thank you for posting the article yesterday.  I have this to say about Easy Pants. I wore a drawstring to the office too – when I taught meditation at a temple. Am I the only one aghast at the notion, in this article and the other I cited,  that men have put on pounds working

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Hill-Stead Museum Hosts an Elegant Evening

By Matthew Longcore This past weekend I had the great pleasure of attending a memorable evening of music and conversation at Hill-Stead Museum. For those unfamiliar, Hill-Stead is a National Historic Landmark property, an extraordinary Colonial Revival house set on a large estate in Farmington, Connecticut. The museum is well-known for its exceptional architecture, enchanting


Lilly Pulitzer and Splash of Pink: The Legacy of a Heritage Brand

By Matthew Longcore “Shopping from the Lilly catalog is a Preppy’s idea of walking on the wild side. The clothes here – men’s and women’s resort wear – are totally out of control in prints famous for their distinctively intense shades of lime green, shocking pink, and electric yellow. Count on at least four women


The Greatest Ivy Style Band of All Time

By Dan Covell Earlier this year, Ivy Style posted my essay on the power of style on dress and contemporary music. That piece noted other previous contributors to this site who marked the many connections between Ivy Style and music, starting with jazz titans Chet Baker and Miles Davis, through Richard Press’s dalliances outfitting Frank Sinatra.


Madras Sport Coats and Rowing Blazers at The Harriman Cup

The 40th Annual Harriman Cup Polo Match between alumni teams from Yale University and the University of Virginia featured lots of classic Ivy style, including madras sport coats and rowing blazers. Here are a few photos of Ivy Style editor Matthew Longcore and other revelers, including Jack Carlson, the founder of Rowing Blazers. Matthew is wearing


The Perfect Gift: A Custom Needlepoint Belt

There is nothing quite like a personalized gift.  A custom needlepoint belt from Fish Creek Brands is the ultimate gift for your favorite person. October 1st is the deadline to order a custom belt in time for Christmas. Needlepoint belts from Fish Creek Brands are 100% hand-stitched with a cowhide leather backing and a solid


Ivy Style Giveaway

Ivy-Style.com and the Preppy Handbook Fan Club have teamed up with our friends at St Johns Fragrance, Jay Butler Shoes, and Classic Fella for an Ivy Style Giveaway! The winner will receive a fantastic collection of items including: ST JOHNS FRAGRANCE Vetiver Set – 4 ounce spray, soap, mini travel size, and deodorant The Philosophy


The Return of the J. Crew Catalog

by Matthew Longcore The J. Crew catalog is a fond memory for those of us who came of age in the late 1980s and went to college in the early 1990s. At my undergraduate alma mater, Trinity College in Connecticut, stacks of J. Crew catalogs were delivered regularly to the mailbox area in Mather Hall.


Ivy Style interview with Robert Squillaro, executive at J. Press

Ivy Style had our first interview with Robert Squillaro, Senior Vice President and Chief Merchandising Officer at J. Press, back in 2018. We recently spoke with Robert again to ask him some questions about menswear today and the position of J. Press as a leading purveyor the Ivy League Look. — Matthew Longcore IS: Hi


Town & Country Publishes List of Preppy Wardrobe Staples

by Matthew Longcore Founded in 1846, Town & Country is the oldest continually published general interest magazine in the United States. The magazine chronicles American high society and regularly features articles on style and fashion. A newer segment called The Weekly Covet features editor-approved lists for fashion, travel, and other lifestyle topics. This week the


Chipp Neckwear celebrates the Preppy “Go-to-Hell” Look

In the heyday of the Ivy League look – that golden era between This Side of Paradise (1920) and The Official Preppy Handbook (1980) – a group of legendary menswear shops clustered in midtown Manhattan around Madison Avenue and 44th Street. The big four – Brooks Brothers, J. Press, Paul Stuart, and Chipp – catered