Ivy Trendwatch

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A Very Good Year: Hillflint’s Ivy League Class Sweaters

Ed Heald (Dartmouth ’68) may have had to sweat through soccer tryouts to earn the famous sweater that bore the date of his graduation and appears twice in the pages of “Take Ivy,” but now, thanks to a team of entrepreneurial young Ivy Leaguers, a vintage-inspired collegiate sweater can be had with only the exertion


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Pipes & Sacks Get The Chicks, Arthur Miller Version

Back in Ivy Style’s freshman year we did a post on Hugh Hefner’s Ivy phase called “Pipes And Cardigans Get The Chicks.” Well Hef may have gotten Marilyn Monroe as the first Playboy Playmate, but Arthur Miller got her for a wife. About a week ago Esquire’s website paid a little style tribute to Miller


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Help A Prep With His Homework

Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT


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Bits At Burdine’s: The Squire Shop, 1968

A couple of weeks ago we posted a collection of vintage Dexter advertisements, and here’s an interesting follow up. In 1968, as the Ivy League Look was plummeting in popularity, the shoe that would cement itself as a preppy staple in the 1970s was gradually garnering greater attention. The above ad is from The Palm


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Ivy Trendwatch: Bikes And Bow Ties Edition

Fifty years ago, in the midst of the Ivy heyday, mass-market retailers started offering knock-offs of items previously available from only a handful of menswear shops. Often these brands referenced the Ivy League Look in their ad copy, throwing in, for such the nature of advertising, words like “genuine” and “authentic.” Now it looks like


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MFIT’s Ivy Style Exhibit For RL Magazine

Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness


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Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


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Ivy Trendwatch: Brooks Brothers’ American Ivy Campaign

What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel “Try For Elegance” by former Brooks Brothers employee David Loovis: He [the floor manager] detested to the point



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Ivy Trendwatch: Nick Clements’ Ivy House

As reported to Tradsville by the French blog Greensleeves To A Ground, English photographer Nick Clements recently completed a photo shoot entitled “The Ivy House” for the retro magazine Men’s File. The shoot combined modern and vintage clothing and sought to recreate the mood of a ’60s fraternity house. While it’s tough to tell the


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Ivy Trendwatch: News From The UK

E-commerce site Mr. Porter has unveiled a new collection by Paul Smith in which the British designer draws inspiration from “Take Ivy.” According to the website’s announcement, Sir Paul, who has been at the forefront of British fashion for five decades, is well placed to explain how Ivy style first came to the UK from


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100 Years Of Stover At Yale

Perhaps because he’s a football player, Dink Stover has been at Yale for a hundred years. Hey, the real world is coarse and common, would you want to leave? One hundred years ago this month Owen Johnson published his college novel “Stover At Yale,” which is long on novel but short on college. I attempted


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Ivy Trendwatch: The Ivy League By Daniel Cappello

Today Assouline sent out an email announcing the publication of “The Ivy League” by Daniel Cappello, my colleague at Quest magazine. The book starts by examining the history of the Ancient Eight and its place in American (and increasingly, global), culture, and goes on to devote a chapter to each school and what makes it



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Ivy Trendwatch: Tout Le Monde Est Preppy

The March issue of French magazine Monsieur has a cover story on Pi (Preppyivy), tracing its origins back to the days of Fitzgerald and “This Side of Paradise” and opening with a Tommy Hilfiger advertising image. If you don’t have an international newsstand near you, point your browser in this direction. Below are some more


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Milestoned: Ivy Style Reaches 500th Post

This is Ivy Style’s 1,000th post x .50. In honor of the occasion, I bribed longtime friend and colleague Michael Mattis, who’s been at my side since I first started blogging on style in 2004, to write some moderately kind words. This was the best he could do. — CC I must confess I have


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Ivy Trendwatch: Fanarchy In The UK

This edition of Ivy Trendwatch is focused on the United Kingdom, where there are several news items worth mentioning. First off is the February issue of Esquire UK, which carries this article on “Hollywood and the Ivy Look” (the article evidently has an accompanying fashion shoot; if someone can scan and send to us it


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Ivy Trendbotch: JC Penney Halts American Living Collection

The Ivy Trendwatch and prep-for-the-masses have been hit with a massive setback as JC Penney has finally pulled the plug on its disastrous budget-prep collection American Living, created in partnership with Ralph Lauren. When the collection launched in 2008, I was living in Los Angeles and went to the department store to have a look.


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Take 8 Ivy: Take It Or Leave It

The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first offerings, and while “Take Ivy” captured the last rays of twilight of the heyday of the Ivy League Look, “Take 8 Ivy” is devoted



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The Legendary Take Ivy Film

Just five years ago, 1965 photo book “Take Ivy” was a rarity. Most sat proudly on the book shelves of Ivy fans in Japan, with a few battered copies showing up time to time on Japanese auction sites for absurd prices. But now thanks to Men’s Club and powerHouse Books’ recent reprints, T. Hayashida’s photos


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Ivy Trendwatch: News Roundup

Much news in Tradsville over the past week. First up is the “Take Ivy” movie, which I’ve just finished watching. A DVD of it is included in the current issue of the Japanese magazine Oily Boy. A friend in Japan ripped and uploaded it, but asked that I not share. Sorry, guys. The film is


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Ivy Trendwatch: London Celebrates The Ivy League Look

The handful of 50-somethings who comprise the UK Ivy style tribe put on their best wide lapels and skinny ties (the unfortunate result of buying vintage clothing from different decades) and gathered last Thursday at trad shrine John Simons to celebrate the launch of the book “Hollywood and the Ivy League Look” by Graham Marsh.