Ivy Trendwatch


Ivy Trendwatch: The Ivy League By Daniel Cappello

Today Assouline sent out an email announcing the publication of “The Ivy League” by Daniel Cappello, my colleague at Quest magazine. The book starts by examining the history of the Ancient Eight and its place in American (and increasingly, global), culture, and goes on to devote a chapter to each school and what makes it


Ivy Trendwatch: Tout Le Monde Est Preppy

The March issue of French magazine Monsieur has a cover story on Pi (Preppyivy), tracing its origins back to the days of Fitzgerald and “This Side of Paradise” and opening with a Tommy Hilfiger advertising image. If you don’t have an international newsstand near you, point your browser in this direction. Below are some more


Milestoned: Ivy Style Reaches 500th Post

This is Ivy Style’s 1,000th post x .50. In honor of the occasion, I bribed longtime friend and colleague Michael Mattis, who’s been at my side since I first started blogging on style in 2004, to write some moderately kind words. This was the best he could do. — CC I must confess I have


Ivy Trendwatch: Fanarchy In The UK

This edition of Ivy Trendwatch is focused on the United Kingdom, where there are several news items worth mentioning. First off is the February issue of Esquire UK, which carries this article on “Hollywood and the Ivy Look” (the article evidently has an accompanying fashion shoot; if someone can scan and send to us it


Ivy Trendbotch: JC Penney Halts American Living Collection

The Ivy Trendwatch and prep-for-the-masses have been hit with a massive setback as JC Penney has finally pulled the plug on its disastrous budget-prep collection American Living, created in partnership with Ralph Lauren. When the collection launched in 2008, I was living in Los Angeles and went to the department store to have a look.


Take 8 Ivy: Take It Or Leave It

The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first offerings, and while “Take Ivy” captured the last rays of twilight of the heyday of the Ivy League Look, “Take 8 Ivy” is devoted


The Legendary Take Ivy Film

Just five years ago, 1965 photo book “Take Ivy” was a rarity. Most sat proudly on the book shelves of Ivy fans in Japan, with a few battered copies showing up time to time on Japanese auction sites for absurd prices. But now thanks to Men’s Club and powerHouse Books’ recent reprints, T. Hayashida’s photos


Ivy Trendwatch: News Roundup

Much news in Tradsville over the past week. First up is the “Take Ivy” movie, which I’ve just finished watching. A DVD of it is included in the current issue of the Japanese magazine Oily Boy. A friend in Japan ripped and uploaded it, but asked that I not share. Sorry, guys. The film is


Ivy Trendwatch: London Celebrates The Ivy League Look

The handful of 50-somethings who comprise the UK Ivy style tribe put on their best wide lapels and skinny ties (the unfortunate result of buying vintage clothing from different decades) and gathered last Thursday at trad shrine John Simons to celebrate the launch of the book “Hollywood and the Ivy League Look” by Graham Marsh.


Preppy Book Signing At Saks

Last night Jeffrey Banks (pictured above) and Doria de La Chapelle signed copies of their new book “Preppy: Cultivating Ivy Style” at Saks Fifth Avenue. It was a full house, though hardly a Prep-a-Palooza. Besides your humble blogger in rep tie and pinned club, there was just KJP and sweetheart:


Ivy Trendwatch: Hollywood and the Ivy Look

Later this year Reel Art Press will release a lavish photographic coffee-table book full of rare images of Hollywood icons wearing Ivy garb. It will surely be a delight to behold. Reading it, however, may be another story. One should never judge a book by its cover, but we’ve had an Ivy book by this

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Princeton’s Plan To Discourage Exclusivity

In “This Side of Paradise,” F. Scott Fitzgerald called Princeton “lazy and aristocratic.” How times have changed. In the age of meritocracy, sloth is hardly a helpful quality in gaining admission to the elite university. And anything “aristocratic” would have to be an individual eccentricity as the school is seeking to discourage “exclusivity” by banning


Ivy Trendwatch: WWD On Upcoming Preppy Book

Last week Women’s Wear Daily ran a feature on the upcoming book “Preppy: Cultivating Ivy Style,” by Jeffrey Banks and Doria de La Chapelle. Among other things, the story includes the great photo above of Deerfield Academy’s class of 1961. The story’s author, David Lipke, goes on to note preppy style’s relative imperviousness to change


Ivy Trendwatch: Abercrombie’s Elements of Ivy Collection

The Ivy trend has officially reached the cash-grab phase: Abercrombie & Fitch — which once sold tweed sportcoats and other authentic Ivy-style items — has released a new collection for teenyboppers entitled “Elements of Ivy.” The web copy reads: “Distinguished from the rest and exceptional by every standard, Elements of Ivy is a collection of


Ivy Trendwatch: Take 8 Ivy

Yesterday The Sartorialist ran a photo of “Take Ivy” author Shiro Itoh and announced the publication next month of “Take 8 Ivy,” which was touted as a sequel to the seminal Japanese book chronicling American collegiate style. I was able to flip through “Take 8 Ivy” here in Tokyo a couple of weeks ago. Basically


Ivy Trendwatch: Prep 101: The Battle of Status & Social Rank

A few days ago someone who goes by the sobriquet “Andover Hotchkiss” posted the above image on Ivy Style’s Facebook page. It’s an ad for a book entitled “Prep 101: The Battle of Status and Social Rank,” by Dr. Charles Walker, Jr. and Cedric S. King that is supposedly due out next month. The tome


Ivy Trendwatch: Hipsters Move On

For the last couple of years, one of the recurring refrains on the trad forums and blogs has been an impatient wish for the Preppy/Ivy/Trad/Americana (PITA) trend to go away so that stubborn fuddy-duddies can go back to being behind the times. Rejoice, gentlemen, for that day is here: Mark McNairy, arguably the leading guru


Va Au Diable: Go-To-Hell Pants In France

Paris-based contributor Matthew Benz, who recently wrote about Tommy Hilfiger’s “True Prep” pop-up prep experience, sent along this scan from the Mai/Juin issue of French men’s magazine Monsieur. The copy discusses the “uniforme de WASP en vacances;” the phrase “go-to-hell” as coined by Tom Wolfe (“toujours vetu de blanc“); and “les pantalons flashys des Bostoniens…


Ivy Trendwatch: The Quirky Off-Center Vent

Earlier this week Gilt Groupe sponsored an “Ivy Style” flash sale with contemporary fashion pieces about as closely related to the Ivy League Look as my alma mater is to the Ancient Eight. Now rival company Mr. Porter presents an exclusive three-button suit with patch pockets, tapered trousers and “quirky off-centre [sic] single vent.” The

Découvrez l’Univers Preppy: Tommy in Paris

The grounds of the Centre Pompidou, the modern art museum in Paris, is an unlikely place to find a display of preppy clothing and accessories. But that’s where Tommy Hilfiger recently chose to set up shop for Prep World, a new collection in collaboration with “Preppy Handbook” author Lisa Birnbach. Or rather it’s where he


Ivy Trendwatch: JFK-Inspired “Ivy League Shorts”

By definition, an Ivy League jacket has natural shoulders, three buttons and no darts. It may also have lapped seams, swelled edges, patch pockets, hook vent and two-button cuff. But what makes a pair of shorts Ivy League? Evidently having been designed while looking at photos of JFK aboard his yacht, the Manitou. At least


Ivy Trendwatch: Jeffrey Banks’ Upcoming Preppy Book

Over the past few months several menswear colleagues have mentioned that fashion designer Jeffrey Banks, who started his career at Ralph Lauren, was writing a preppy book. Then a couple weeks ago, as I exited the J. Press warehouse sale, I received a phone call from Mr. Banks, who was trying to track down the