Ivy Trendwatch

Magic Changes: Welcome To The New Ivy Style!

One of the more interesting books I read during my fascination with cultural decadence in my twenties posited that there is no progress or decadence, only change — change interpreted as good or bad. Today I think we can all agree that change is a good thing. As we approach our seventh anniversary, Ivy Style


Prep Is Dead? Then Long Live Prep!

A year-and-a-half ago, before he was christened The Millennial Fogey, Daniel Greenwood wrote a piece for Ivy Style called “What Now? The Uncertain Future Of Neo-Prep.” Now those in the towns that border Tradsville are starting to wonder the same thing. Yesterday Put This On posted a long piece called “Whatever Happened To Prep?” The


Ivy Trendwatch: GQ UK Does Ivy League Fashion Shoot

We haven’t had anything to classify as Ivy Trendwatch in some time, but today the UK edition of GQ Style unveiled a video, apparently of a photo shoot entitled “Jocks & Nerds.” It features a campus setting with penny loafers and white socks, bicycles and sweaters with class year, plus the usual tedious model antics


Kazuo Hozumi’s Illustrated Book Of Ivy

  Today in Japan sees the publication of a new collection of illustrations by artist Kazuo Hozumi, who created the smiling little caucasian characters used by clothing brand Van, and co-opted by myself for my Twitter avatars. We’ve got the book on order and will share the findings when it arrives. — CC


Ivy Style On Facebook: 3,000 Potential Allies And Adversaries

Can’t get enough debating in the Ivy Style comments section? Or at least watching the rumbles from the sidelines? Then think about joining Ivy Style’s Facebook page, which passed 3,000 members today. That’s thousands of guys to potentially to validate your opinion — or tear it to shreds. Along the way you might even exchange


Ain’t It Grand? The Countdown To Post One Thousand

Ivy Style is approaching a milestone: We’re not only about to reach the end of our sixth year of publishing, we’re in countdown phase to our 1,000th post. Excluding this post, in 10 more we’ll reach number 1,000, for which we promise something special, the likes of which has never been seen before in the


Brand On The Run: The Launch Of Ivy-Inspired Tracksmith

This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example: Tracksmith offers



Ivy In Unexpected Places: Club Monaco’s Updated Sack Jackets

Those in search of a happy medium between the colorful exuberance of Neo-Prep and the stoicism of full-cut traditionalism might find encouragement in Club Monaco’s new line of undarted sportcoats, designed and presented with both youthfulness and restraint. Released within the brand’s domestically-produced capsule collection, Club Monaco’s sack jackets bring the 3/2 roll and the


A Very Good Year: Hillflint’s Ivy League Class Sweaters

Ed Heald (Dartmouth ’68) may have had to sweat through soccer tryouts to earn the famous sweater that bore the date of his graduation and appears twice in the pages of “Take Ivy,” but now, thanks to a team of entrepreneurial young Ivy Leaguers, a vintage-inspired collegiate sweater can be had with only the exertion


Pipes & Sacks Get The Chicks, Arthur Miller Version

Back in Ivy Style’s freshman year we did a post on Hugh Hefner’s Ivy phase called “Pipes And Cardigans Get The Chicks.” Well Hef may have gotten Marilyn Monroe as the first Playboy Playmate, but Arthur Miller got her for a wife. About a week ago Esquire’s website paid a little style tribute to Miller


Help A Prep With His Homework

Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT


Ivy Trendwatch: Bikes And Bow Ties Edition

Fifty years ago, in the midst of the Ivy heyday, mass-market retailers started offering knock-offs of items previously available from only a handful of menswear shops. Often these brands referenced the Ivy League Look in their ad copy, throwing in, for such the nature of advertising, words like “genuine” and “authentic.” Now it looks like


MFIT’s Ivy Style Exhibit For RL Magazine

Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness


Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


Ivy Trendwatch: Brooks Brothers’ American Ivy Campaign

What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel “Try For Elegance” by former Brooks Brothers employee David Loovis: He [the floor manager] detested to the point



Ivy Trendwatch: Nick Clements’ Ivy House

As reported to Tradsville by the French blog Greensleeves To A Ground, English photographer Nick Clements recently completed a photo shoot entitled “The Ivy House” for the retro magazine Men’s File. The shoot combined modern and vintage clothing and sought to recreate the mood of a ’60s fraternity house. While it’s tough to tell the


Ivy Trendwatch: News From The UK

E-commerce site Mr. Porter has unveiled a new collection by Paul Smith in which the British designer draws inspiration from “Take Ivy.” According to the website’s announcement, Sir Paul, who has been at the forefront of British fashion for five decades, is well placed to explain how Ivy style first came to the UK from


100 Years Of Stover At Yale

Perhaps because he’s a football player, Dink Stover has been at Yale for a hundred years. Hey, the real world is coarse and common, would you want to leave? One hundred years ago this month Owen Johnson published his college novel “Stover At Yale,” which is long on novel but short on college. I attempted


Ivy Trendwatch: The Ivy League By Daniel Cappello

Today Assouline sent out an email announcing the publication of “The Ivy League” by Daniel Cappello, my colleague at Quest magazine. The book starts by examining the history of the Ancient Eight and its place in American (and increasingly, global), culture, and goes on to devote a chapter to each school and what makes it



Ivy Trendwatch: Tout Le Monde Est Preppy

The March issue of French magazine Monsieur has a cover story on Pi (Preppyivy), tracing its origins back to the days of Fitzgerald and “This Side of Paradise” and opening with a Tommy Hilfiger advertising image. If you don’t have an international newsstand near you, point your browser in this direction. Below are some more