Back In The Day: The Inner Sanctum Of Brooks Brothers

I went to William And Mary, graduating in 1974, the second Watergate summer. My Richmond, Virginia public high school was a sea of Ivy style dress, as was the city itself, served by incredible downtown department stores and specialty men’s stores in the heyday. As the ’70s arrived, I drifted from the Ivy style I’d grown …


Ivy Jukebox: White Bucks and Saddle Shoes

We’ve previously written on how the Ivy League Look was the perfect garb to gain approval from a girl’s father. Even though a boy had wolfish intentions, in white bucks and a crew cut he might convince her parents to let her stay out past 10. Now here’s a tune that makes the same case: …


WASPs, Men’s Mags, And Bad Clothes

There are several big media pieces worth our looking at. As they came across my desk one by one, a certain theme emerged. The three pieces in question concern WASPs, men’s magazines, and finally a men’s magazine’s view of WASPs, among other things. First up is City Journal, which reports on the end of men’s …


Were You There?

Several Ivy-Style readers have left interesting comments recently, mentioning how they’ve been wearing button-downs and Weejuns for 50 years, and stuff like that. Here’s a comment on the Brooks Brothers novel post from a reader who worked at Brooks at the time: I took a year off from college and worked at Brooks from fall …


How We Roll: Mercer & Sons’ Classic Button-Down Oxford

The rolls of shirt collars are as subtle as the taste of hops in beer and identify their maker just as quickly. Shirtmakers and merchants distinguish their wares by the stitch along the front of a collar, how far from the placket the collar buttons are attached, the collar’s height and shape, and an arcane …



Bridging East And West In Pre-Ivy Japan

During the Taisho era (1912-1926) and the preceding Meiji era (1868-1912), Japan confronted rapid Westernization while traditional Japanese ideals were being challenged and altered for the changing times. A product of the times was Taisho-era writer Akutagawa Ryūnosuke (1892-1927) whose epitomic works include “Rashōmon” (1915) and “In a Grove” (1922), which later became the basis …



The Preppy Beatnik

I stopped by J. Press today and salesman Robert-kun was wearing an olive herringbone sportcoat and black turtleneck. I said he looked very jazz-beatnik (he’s a jazz guitarist, after all). Then I peered across the room and there was a fellow in a beret, and he wasn’t a young hipster. And so we revisit this …


The Game

The annual Harvard-Yale football game — known to students and alumni simply as The Game — has been played since 1875 and alternates each year between Harvard Stadium and the Yale Bowl. The Game is famous for its always-waning-but-never-quite-dead tradition of genteel tailgating, nowadays conducted alongside college parties more squarely within the “Animal House” tradition. …


What To Do For A Halloween Post….

It’s Halloween 2019 and this is me wondering if I should post another satirical “trick” about campus culture or if nothing’s funny anymore. And then I get the perfect idea for a Halloween post…. Me wearing a double-breasted waistcoat and watch chain! Peter Lavelle, Ivy Style’s new Japanese reporter, certain thinks it’s funny. Here he …



Boyfriend Jacket: The Vassar Girl and the Ivy League Look

When Marilyn Monroe steps onto the screen in “Some Like It Hot,” wearing elaborate furs and gowns, her soft blond curls swept into an elegant chignon, she spends much of her time pretending to be a wealthy, well-to-do Vassar student. She is a classic example of Hollywood’s vision of the Vassar Girl: the stereotypical rich, …


Permanent Style’s Ivy Symposium In New York

Last Thursday, to a standing-room-only crowd at the Town Stages venue in Tribeca, Simon Crompton of Permanent Style, in partnership with menswear company Thomas Mason, kicked off their New York stop in a series of talks on menswear they have been running called the symposiums. This event had a focus on the distinctly American Ivy …


Setting The Bar High: Boyer on the Ups and Downs of Tie Bars

In the 1950s, what I call “shirt jewelry” — i.e., collar pin, tie bar, and cuff links —  was taken for granted. A man, regardless of his age, would have worn all three items if he wanted to create an impression. Even young men in high school wore shirt jewelry. The most popular collar style …



P-Unit Forever: Behind the Scenes of Tea Partay

OK, you just read the headline, saw the embedded video, and you’re snickering. Let me explain. When I founded this site, I vowed never to post the Smirnoff “Tea Partay” video, which had become infamous in the online world of Tradsville. But I recently began covering digital marketing for Yahoo!, and found myself chatting with …


The Rights Stuff: The Publication of “Take Ivy”

It’s been nine years since the publication of a mysterious Japanese picture book called “Take Ivy.” The following is our 2010 interview with Wes Del Val, vice president and associate publisher at powerHouse Books, on how the viral phenomenon came about. * * * IS: “Take Ivy” isn’t due to come out for another month, …


Fall 2019 Rhinelander Mannequins

Last week I visited Ralph Lauren’s Madison Avenue flagship, known as the Rhinelander, and took some shots of the mannequins. Apologies for photo quality as lighting was exceptionally bright. There were logos galore — the final shot exemplifies the rule that all fashion ends in excess — even in the Purple Label collection. Speaking of …