1950s

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Six Years Ago — The Ivy League Look

This post originally ran in February of 2009. This morning a member of our Facebook group posted a video of the song, which went up on YouTube a couple of years ago (and has only been seen 500 times since). It has been added below. We did a jazz post yesterday. This one’s for Squeeze. Give

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Authentic Ivy League Suits Sanitized For Freshness

This ad from a 1959 issue of Sports Illustrated is interesting for a number of reasons. Most obvious is the ad’s premise of dressing young. From our perspective 55 years later, the men in the ad could hardly look more mature. Yet such were the small distinctions of suit-wearing at the time. Then, in the



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Dateline 1957: Ivy School, But Not Ivy Style

  A couple days ago I participated in a little forum banter, pointing out that in my opinion the ubiquity of the Ivy League Look during the heyday can sometimes be overstated. What’s more, once certain items became so mainstream they certainly ceased to have any direct connection to the campus and Eastern Establishment, even




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Tartan Day And Men In Plaid, 1950

In case you hadn’t heard, tomorrow is Tartan Day. To celebrate, we’re sharing a LIFE Magazine article from 1950 (scroll down to page 123) that showcased Yale students in plaid vests and Andover preps in plaid caps. The article opens with this: When the British caught wind of the fact that American men were developing


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Pushing Buttons: York Street Revives The 4/3

  In the reliably lively commentary on the last post, commenter “Oxford Cloth Button Down” called attention to a couple of four-button jackets in the latest York Street collection. As divisive as York Street is, the jackets will no doubt fan the flames of distaste. But what appears as another case of youth-market flippancy actually


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The Marketing Man Who Made Jazz And Ivy Cool

Commenting on our article “Is Ivy Cool?” reader “Camford” asked, “Are cigarettes and jazz cool?” I cannot say whether they are cool. Well, I could, but I won’t, as my physician, insurance agent and childhood music teacher might be reading this article. But I believe they are both addictive and potentially lethal. When I was young


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This Day In 1959

…. the Guggenheim Museum opened. One year later William Claxton took the above photo of jazz saxophonist John Coltrane. A previous Ivy Style tribute to Coltrane (and the Claxton photo shoot) is here, while a post on striped sportcoats is here. As for posts on buttondown-collared shirts, Mr. Erik J. has weighed in on the


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Success Through Good Grooming: Bert Bacharach’s Right Dress, 1955

After a spell of breaking-news interruptions, we’re finally returning to the topic of rules when it comes to dressing. It all started, you may recall, with a Japanese graphic that included the word “rules” along with “snob.” This got me free-associating about a certain type of fusty clotheshorse who takes pride not in anything original


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The Ivy League Look As Youth Serum: Cary Grant In Monkey Business, 1952

The other night I was browsing the streaming Netflix options and ended up watching “Monkey Business,” the 1952 screwball comedy with Cary Grant and Marilyn Monroe. I hadn’t seen the movie since starting this website, and a very interesting scene caught my attention. Grant plays a chemist who thinks he’s discovered a youth serum (which,



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Dateline 1954, The Ivy League Look Heads Across The US

In our last post we mentioned a 1954 LIFE Magazine article entitled “The Ivy Look Heads Across US.” It’s been referenced several times here, including in a few of Richard Press’ columns, as J. Press was largely featured in the article. But we’ve never actually presented it here and new readers may not be familiar


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From Wall Street To Main Street: That Brooks Brothers Look, 1954

Recently on Ivy Style’s Facebook page a reader posted an article by Julien Dedman entitled “That Brooks Brothers Look.” A quick investigation revealed that the article comes from the February, 1954 issue of Playboy, and that Dedman had graduated from Yale in 1948. I’ve argued several times for the year 1967 as an end of



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Lacoste For The Andover Shop, 1958

One of the pleasures of spending time among archival material is the chance discovery. We recently came across an Izod Lacoste advertisement that was used in 1958 and 1959, placed by The Andover Shop. On the surface it does not appear different from other Izod-Lacoste advertising material from the period. It carries the sobriety one