1950s

Sponsor News

MLH-Ivy-Style-NATO-Ad-300x250

M. LaHart Brings World-Class Brands To America’s Great Universities

Ivy League traditions have inspired excellence for centuries. Michael LaHart felt that Ivy alumni deserved to have the best quality — dare we say luxury? — products to commemorate their college years. M.LaHart first introduced official TAG Heuer watches, custom-made for America’s great institutions. The concept of greatness continues, and M.LaHart featured brands now include

Read More

From The Archives

slideshow_1

Tuckernuck, New Online Preppy Retailer

Based in Georgetown and founded by young women from Brown and Penn, Tuckernuck is a new online  retailer that launched last week. The company is the preppier offshoot of Uscoop, a flash-sale site aimed at college students. According to a press release, the company draws inspiration from such WASPy destinations as Nantucket, Vail, Newport and

Read More


aldenlongwing

Cold War-Era Spy Shoelace Signaling

Here’s a bit of trivia that makes for a fitting follow-up to Richard Press’ column about George HW Bush. In addition to being a Yale man, Bush also headed the CIA, and those two institutions are closely knit. Well, back in the 1950s, those Ivy-clad operatives learned special ways of tying the laces on their


yale banner

Lewis H. Lapham On Clothes, Yale, And The Product Placement Of Self

If you find yourself in the properly reflective and curious frame of mind to handle a weighty intellectual essay, there’s a piece in the current issue of Lapham’s Quarterly that you should sit down to with a full cup of tea. The periodical was founded by Lewis H. Lapham, who is also the editor emeritus


7735lrg

Bay Rum, The Scent Of Madison Avenue

Today is National Rum Day, the perfect excuse to revisit one of the bay rum stories from our archive. Although this post ran a mere two years ago, it was actually written several before that. No idea if bay rum improves with age (nor my writing, for that matter), but I’m pretty sure rum does.


macleanthen

Six Years Ago — The Ivy League Look

This post originally ran in February of 2009. This morning a member of our Facebook group posted a video of the song, which went up on YouTube a couple of years ago (and has only been seen 500 times since). It has been added below. We did a jazz post yesterday. This one’s for Squeeze. Give


ivy-cover

Six Years Ago — Ivy Magazine, 1957

This post originally ran this week in 2009 and was Ivy Style’s 100th post.  * * * This is Ivy-Style’s one-hundredth post. Over the past 99, I can honestly say that the thing I’m most proud of is never having once attempted to confirm or deny that there is or is not such a thing


Ext 62

The Great Indoors

Midcentury modern fans, as well as guys who are single (or sometimes wish they were), will likely enjoy heading over to our fraternal site Masculine Interiors for a fine article posted yesterday. It’s about Playboy’s architectural and interior design articles of the ’50s and ’60s, and was written by contributor James Kraus. Kraus’ previous articles



PeopleInStands

Take Virginia: The Photos Of Ed Roseberry

As a follow-up to our post on Country Club Prep, which was founded by two men who met at the University of Virginia School of Law, we’ll take a look at UVA during the heyday, a subject we haven’t looked at since last Thanksgiving. Ed Roseberry was a local photographer who chronicled life around Charlottesville,


nd1

Green Day: 1950s Campus Ads For The Fighting Irish

In honor of St. Patrick’s Day we pay tribute to the Irish — specifically the Fighting Irish of the University Of Notre Dame. After a long and fruitless search for vintage images, I finally found a few in the campus magazine called The Scholastic, where there were some ads for Arrow buttondowns, “natural” tuxedo rentals


har7

Heyday Harvard

While researching the Harvard dorm rooms post for Masculine Interiors last week, I came across some student shots from the late ’40s up to 1960 or so. Note filthy sneakers in top image. — CC  


Princetonian19520218-01_1_4-700w-call-651-2206-2964-2740

From The Ashtray Of History: Vintage Campus Cigarette Ads

In my junior year of college my dorm room was decorated in a retro manner. One day a salesman hocking fake Polo and other fragrances popped his head through my open doorway. He took a look at two pictures on the wall and said, trying to break the ice, “Are those your folks?” Slightly annoyed


brownphoto

First To Arrive, Or Last To Leave?

At a party you never want to be the first to arrive nor the last to leave, though someone inevitably must be. Dorm life (which is kind of like an endless party) is no different. This young chap is either an eager beaver at the start of the year, or a sentimental sap waxing contemplative