The 40th Annual Harriman Cup Polo Match between alumni teams from Yale University and the University of Virginia featured lots of classic Ivy style, including madras sport coats and rowing blazers. Here are a few photos of Ivy Style editor Matthew Longcore and other revelers, including Jack Carlson, the founder of Rowing Blazers. Matthew is wearing …
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Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.
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Over the past few years, the Ivy Trendwatch has helped bring scholarly attention to the clothing and social customs of college men during the heyday of the Ivy League Look. “Take Ivy” shined an outsider’s lens on college life in the mid-’60s with a specific eye for what men were wearing. Then came the MFIT …
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Polo Ralph Lauren has launched the Back to School collection for 2024 featuring preppy classics including cricket sweaters, tweed blazers, repp ties, rugby shirts, cardigans, and kilts. The collection includes timeless patterns such as Fair Isle, herringbone, and tartan. The photos and videos for the collection were taken at the beautiful campus of St. Andrew’s …
by Matthew Longcore Duck Head is launching an Ivy inspired fall collection that its true to the roots of this heritage brand. Here is a bit of history and a preview of the collection. Let’s begin by going back to 1980, the year in which The Official Preppy Handbook was published. The handbook has a …
by Matthew Longcore Ivy-Style.com founder Christian Chensvold has published a marvelous book that is a must-read for anyone who follows this page. I was pleased to discover the book at the J. Press store in Manhattan when I visited in the spring for the J. Press Icons campaign. Little did I know then that I …
by Matthew Longcore, Trinity class of ’94 This article originally appeared in the December 7, 2010 issue of The Trinity Tripod. It is official: Trinity is the preppiest college in New England. This proclamation was made by none other than Lisa Birnbach, author of the 1980 tongue-in-cheek bestseller The Official Preppy Handbook and co-author (with Chip …
by Matthew Longcore This past weekend, my wife and I had the privilege of attending the International Tennis Hall of Fame induction celebration in Newport, Rhode Island. The weekend greatly exceeded my expectations, not only in terms of the elegance of the venue and the stylishness of the attendees, but also in terms of the …
by Matthew Longcore This past week I had the great pleasure of attending the annual David W. Dangremond Lecture sponsored by the Preservation Society of Newport County, a nonprofit organization dedicated to preserving and interpreting historic architecture, decorative arts, landscapes, and social history in Newport, Rhode Island. The society is the steward for eleven historic …
by Matthew Longcore This past weekend I attended the Brooks Brothers Brunch with Legends at the International Tennis Hall of Fame Weekend in Newport, Rhode Island. I wore a Brooks Brothers seersucker jacket with a pink Oxford cloth button down shirt, white duck pants, and a navy rep tie with pink stripes. The tie matched …
Photo: Brooks Brothers American Made Heritage OCBD Dress Shirt In an article for The Wall Street Journal, Hamish Anderson writes: “Oxfords are beloved as a super-safe wardrobe staple. Their silhouettes tend to be unfussy. And at their most classic, the shirts are finished with a button-down collar (a style known as the Oxford Cloth Button …
by Matthew Longcore The weekend of July 19th through 21st marks one of the most sartorially splendid events on the summer social calendar: the International Tennis Hall of Fame Weekend in Newport, Rhode Island. This year’s inductees are Vijay Amritraj, Richard Evans, and Leander Paes. The schedule of events is packed with tennis matches including …