After nearly six months of silence, the blog known as The Ivy League Look — where commentary by the anonymous curator is “kept to a minimum” — came back with a post yesterday with the 1965 ad above for campus clothes from Benoits.
Head over there to check out the well organized collection of advertisements, photos and articles related to the Ivy heyday.
Times Square, New Year’s Eve, 1964.
Update: A time for greatness indeed. Cuban cigars will become legal for the first time since the Kennedy administration.
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The last in our troika of JFK-themed posts is the announcement of a new book by Taschen. The $150 tome reproduces the article “Superman Comes To The Supermarket,” which Norman Mailer penned for Esquire in 1960. Also included are some 300 photos for the hardcore Camelot fan. Below is Taschen’s description of the book. — CC
With his Hollywood good looks, boundless enthusiasm, and mesmeric media presence, John F. Kennedy was destined to capture the imaginations of the more than 70 million Americans who watched the nation’s first televised presidential debate. Just days after beating out Richard Nixon by the narrowest margin in history, Kennedy himself said, “It was the TV more than anything else that turned the tide.”
But one man begged to differ: writer Norman Mailer, who bragged that his pro-Kennedy treatise, “Superman Comes to the Supermarket,” had “won the election for Kennedy.” The article, published in Esquire magazine just weeks before polls opened, redefined political reporting with Mailer’s frank, first-person voice identifying Kennedy as the “existential hero” who could awaken the nation from its postwar slumber and conformist Eisenhower years. Both Kennedy and New Journalism had arrived.
Tonight the SyFy channel debuts a new series called “Ascension,” inspired by the JFK administration’s Project Orion. The premise is that in 1963 a group of men, women and children were launched into space as part of a secret government program. Now it’s 50 years later, and they’re suddenly questioning the truth behind their mission. Meanwhile, the changes that has taken place back on earth have completely eluded them.
It’s a fun idea to play with.
So let’s say you’d been gone since the Ivy heyday — in space, on a desert island, in a coma — and came crashing back to present reality:
From the article “Old School: The Photographs Of Ed Roseberry” in the UVA alumni magazine. — CC
Somehow I don’t think Benjamin Braddock looked like this much longer after the film ends.
From a 1962 issue of Esquire. — CC