Update: A time for greatness indeed. Cuban cigars will become legal for the first time since the Kennedy administration.
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The last in our troika of JFK-themed posts is the announcement of a new book by Taschen. The $150 tome reproduces the article “Superman Comes To The Supermarket,” which Norman Mailer penned for Esquire in 1960. Also included are some 300 photos for the hardcore Camelot fan. Below is Taschen’s description of the book. — CC
With his Hollywood good looks, boundless enthusiasm, and mesmeric media presence, John F. Kennedy was destined to capture the imaginations of the more than 70 million Americans who watched the nation’s first televised presidential debate. Just days after beating out Richard Nixon by the narrowest margin in history, Kennedy himself said, “It was the TV more than anything else that turned the tide.”
But one man begged to differ: writer Norman Mailer, who bragged that his pro-Kennedy treatise, “Superman Comes to the Supermarket,” had “won the election for Kennedy.” The article, published in Esquire magazine just weeks before polls opened, redefined political reporting with Mailer’s frank, first-person voice identifying Kennedy as the “existential hero” who could awaken the nation from its postwar slumber and conformist Eisenhower years. Both Kennedy and New Journalism had arrived.
Tonight the SyFy channel debuts a new series called “Ascension,” inspired by the JFK administration’s Project Orion. The premise is that in 1963 a group of men, women and children were launched into space as part of a secret government program. Now it’s 50 years later, and they’re suddenly questioning the truth behind their mission. Meanwhile, the changes that has taken place back on earth have completely eluded them.
It’s a fun idea to play with.
So let’s say you’d been gone since the Ivy heyday — in space, on a desert island, in a coma — and came crashing back to present reality:
From the article “Old School: The Photographs Of Ed Roseberry” in the UVA alumni magazine. — CC
Somehow I don’t think Benjamin Braddock looked like this much longer after the film ends.
From a 1962 issue of Esquire. — CC
As we reach the heart of summer, I sense a deprivation. It goes virtually unnoticed, and yet it is there for any Ivy enthusiast to investigate. The stores are full of the requisite madras and seersucker, but little else. Compared to the Ivy boom years, or even the golden age of the 1930s, it appears as if part of the color palette is missing, pattern is virtually nonexistent, and ethnically diverse fabrics are nowhere to be found. Some will contend that this is natural selection, that madras and seersucker won fair and square. Others will point out that in a shrinking market, you offer what sells and no longer take risks. A third faction will wish we not peruse the subject at all. But we are going there.
Before the full ascent of the counter culture, back in the days of in loco parentis, there was a burst of sartorial hedonism on campus that students took to with Tahitian abandon. This was expressed in an appreciation for native fabrics. The first fabric family are those that use a dye-resistant technique. This style of cloth dates back at least 1,500 years, and is found in Africa, the Middle East, India and China. For many enthusiasts, the pinnacle of this style is represented in the batiks of Java and the East Indies. Batik takes it entomological roots from the word “ambatik,” which means “to write with little dots.” The word harkens back to the Dutch colonial period, when various forms of the word like mbatek, batik, batek and battik were used. Dutch records from the 17th century report “highly decorated fabrics,” but it wasn’t until the importation of fine quality cloth in the 19th century that allowed the elaborate style to flourish. (Continue)
This ad from mass-market clothier Galey & Lord dates from 1965. But apparently that’s no random model who sat for the portrait. According to textilehistory.org:
In the mid-1960s, six prominent socialites had their portraits painted by Henry Koehler. The garments were crafted using G&L fabrics. Ads appeared in the New York Times Feb 2, 1965.
If that’s your father, leave a comment and let us know.
(Postscript: Galey & Lord ad from six years later, after the fall.) — CC
The era of men wearing proper hats has certainly gone the way of the dodo. Blame it on JFK. Still, there are older men and younger dandies who are somehow keeping the hat business afloat. For them, May 15th is a special day, as it’s the traditional date of putting away your wool hats and bringing out your straw hats, marking the sartorial turn from the cold winter to the warm summer.
Vintage photos reveal that this tradition was present during the Ivy heyday. Young men are out in lighter fabrics, donning their straw hats, and generally looking pleased to be out of the harsh Eastern winter.
“Hat bands were made of a variety of different fabrics with bright, summery colorways,” recalls Richard Press, former president of J. Press. “Madras, batik and rep bands were common and were a part of the Ivy summertime uniform.”
The boater hat in particular made its way into the wardrobes of various Ivy men. It has always been the oddball piece of headwear. It was a specialty hat, often worn by members of the cheerleading squads and university bands. “Boaters were also worn specifically for sporting events, such as the Kentucky Derby,” says Press, “and rowing events on the Charles and Schuylkill rivers.”
While it’s appearance is quirky, it’s association with sports and school pride made it suitable at such events for the students. The first three photos are from the 1953 Skimmer Day at Penn, while the botoom photo is of the Princeton band in 1961. — MATTHEW KARL GALE (Continue)