Historic Images

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Lacoste For The Andover Shop, 1958

One of the pleasures of spending time among archival material is the chance discovery. We recently came across an Izod Lacoste advertisement that was used in 1958 and 1959, placed by The Andover Shop. On the surface it does not appear different from other Izod-Lacoste advertising material from the period. It carries the sobriety one


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Paul Newman At UP

Fred at Unabashedly Prep, recent star of our comments section, has just put up a Paul Newman photo gallery that may include some shots you haven’t seen before, such as this one with popped oxford. Head over here to see the rest. — CC


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Japanese Ivy Books Pinterest

W. David Marx, who recently gave us his interview with “Take Ivy” author Toshiyuki Kuroso, today shared on Ivy Style’s Facebook page his Pinterest devoted to Japanese Ivy books he’s discovered. It’s another fascinating glimpse into Japan’s longstanding reverence for American natural-shouldered clothing.


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Campus Style: The Polo Coat

Think I’ll take it for one last spin today. Came across this passage recently in Nelson W. Aldrich, Jr.’s biography of Tommy Hitchcock, Jr.: The polo coat — long, belted, and made of soft camel’s hair — was still for the most part used by polo players, thrown over their shoulders for warmth between chukkers,


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Norman Hilton Trunk Show In Princeton

Today Nick Hilton sent out an email message with this 1965 image. The car may look dated, but certainly not the clothes. A couple of years ago son Nick resurrected his father’s name for a line of Ivy-cut jackets, and glad to see he’s still doing them. The spring trunk show kicks off this weekend


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Macy’s Knows Its Yale, 1941

Some five years ago, Tradsville personality “AldenPyle” started a thread at Ask Andy that included the above ad, which ran in the Yale Daily News in 1941. The ad touches on several themes we explored in our recent rise and fall essay. First off, notice the split between clothes for campus and clothes for town, which


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Arts of Asia: A Japanese Ivy Illustration Gallery

In addition to meticulously researched vintage reproductions, plus the regular dispatching of photographers and reporters to capture American collegiate style in its native habitat, the Japanese have long used illustration as a way of expressing their fervent admiration of Ivy style. From stark line drawings to realistic paintings and silly cartoons, the Japanese continue to


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Main Street Ivy: The Sears Catalog, 1964

Sears called its Christmas catalog the “Wish Book.” It, along with other oversized glossy catalogs, came to American households every year heralding the Christmas buying season and giving children plenty of images to fantasize over. Studying them is a remembered rite of passage. In the days before gender neutrality, girls’ thoughts turned to Mrs. Beasley


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True University Style: Kuppenheimer, 1928

The above image, which comes from a 1928 Kuppenheimer catalog, ties in with themes explored in our recent rise and fall essay: namely town and country, or city and campus. In it the three-button undarted suit is presented as “authentically designed” for the university man, while the postgraduate “Young Executive” model is a tapered two-button


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Girl School: The Vintage Seven Sisters Tumblr

If you’ve got a thing for WASPy mid-century gals in loafers and knee socks, check out the tumblr Vintage Seven Sisters. While many of the images are from the 19th century, some depict modern girls audacious (or foolish) enough to be photographed while smoking. Anybody recognize the album cover? — CC


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Stetson’s Ivy League Fedora, 1953

In our recent rise and fall essay, you may have noticed that one of the differences between Ivy’s prewar golden age and postwar silver age is that hats used to be worn on campus. But in 1965, after President Kennedy supposedly dealt the hat the coup de grace, the only hats you see in “Take


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Aristocracy & Revolution: Taylor-Made Shoes, 1955

Once the Ivy League Look gained popularity during the silver age of the ’50s, Main Street clothiers used the term as an advertising buzzword. Needless to say, Brooks Brothers and J. Press never had to resort to the term, and in fact dismissed the term “Ivy League” with mild scorn, as they’ve always done with


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Getting Fitted At Chipp, 1965

If you hold a mirror up to your computer screen, you’ll see that the gent being measured for a jacket is at the venerable clothier Chipp, as seen in this illustration from the company’s 1965 catalog. Ivy Style asked Paul Winston, son of the Chipp founders, for any insight on the drawing. Here’s what he


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Varsity Town’s Madisonaire, 1966

Recently we mentioned the “Main Street” Ivy brands that flickered briefly during the heyday, which often touted their wares as “authentic natural shoulder fashions,” as if one were buying an ethos along with a jacket cut. Of course, among the original arbiters of the Ivy League Look, the natural shoulder was an expression of the


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100 Years Of Menswear

Laurence King Publishing has just released a new edition of “100 Years Of Menswear” by Cally Blackman. Steve McQueen graces the cover, in Harrington jacket, cashmere v-neck and white buttondown. Inside, however, there’s not much else to interest you. While the first half of the book, devoted to the first part of the century, features


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The Post Of The Seven Gables

Clark Gable is largely remebered as one of the glamorous menswear icons of the 1930s, along with Fred Astaire, Cary Grant, and just about every other star from the Golden Age of Hollywood. But as he aged and fashions changed, Gable evolved with the times and shed his double-breasted suits with nipped waists and squared


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Back To School With Willie Gillis & Southern Tide

It’s September, and many of you readers are no doubt hitting the books just like Willie Gillis here, a fictional character created by Norman Rockwell in the 1940s. And because style and intelligence complement each other so well, we’ve got an extra-special giveaway to make sure you look sharp when you show up for an


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Golden Brush: Playboy Illustrator LeRoy Neiman

As the Olympics draw to a close, my thoughts turn to the 1976 games in Montreal, which coincided with the American Bicentennial. If America had some maturity under her belt, I certainly did not. I was eight years old and the Olympics were my first taste of gambler’s fever. The enabler of this childhood mania


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Oh What a Knight: Hardwick Ads Of The ’60s

“Oh what a night,” goes the Four Seasons tune, “late December back in ’63….” Well about that same time Tennessee-based Hardwick was selling its natural-shouldered clothing to the masses in a series of chivalrous print ads. Still extant, Hardwick was recently revealed as the manufacturer of the new Crittenden Ivy-styled sportcoats, so we thought we’d


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Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


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Preppies Vs. Hippies: The Ivy League Guidebook, 1969

In 1969, when the Ivy League was shedding Weejuns and growing sideburns at an alarming rate, three students — Andrew Tobias, Arnold Bortz and Caspar Weinberg — published “The Ivy League Guidebook.” Exactly as its title would suggest, the book is aimed at incoming freshman and devotes a chapter to each school, plus general sections