Historic Images


The Postgraduate

Somehow I don’t think Benjamin Braddock looked like this much longer after the film ends. From a 1962 issue of Esquire. — CC  


What, Me Worry? Yale During The Great Depression

The 1930s was the time of the Great Depression, yet simultaneously it was also the golden age of Hollywood glamor and of masculine elegance. It was also the time when the Ivy League Look flourished, though within closed corridors, the aristocratic golden age versus the postwar, democratic silver age. This article from the Yale Alumni


From The Ashtray Of History: Vintage Campus Cigarette Ads

In my junior year of college my dorm room was decorated in a retro manner. One day a salesman hocking fake Polo and other fragrances popped his head through my open doorway. He took a look at two pictures on the wall and said, trying to break the ice, “Are those your folks?” Slightly annoyed


Ghosts Of Collegians Past: The Fine & Dandy Shop Collection

Last Friday I had the pleasure of sitting next to man-of-the-moment Jack Carlson (author of “Rowing Blazers” and fresh off his packed party at Polo) at the National Arts Club. We were watching slideshow presentations on preppy and Seven Sisters style from Jeffrey Banks and Rebecca Tuite. Meanwhile, unassuming in a corner of the hall,


First To Arrive, Or Last To Leave?

At a party you never want to be the first to arrive nor the last to leave, though someone inevitably must be. Dorm life (which is kind of like an endless party) is no different. This young chap is either an eager beaver at the start of the year, or a sentimental sap waxing contemplative


Important Message: Most Everyone Wears Natural Shoulder

We continue our back-to-school celebrations with another gallery of vintage advertisements from college papers. Most interesting are those from Harvey Ltd. (seen above and below), which catered to the Brown community. “There is a certain style of clothing,” reads the copy in one ad, “which distinguishes the Ivy Leaguer from all other college men.” And


Back To School With Langrock

Starting today Ivy Style celebrates the back-to-school season. We’ll start over the weekend with vintage ads from college papers welcoming freshmen and telling them where to get correct clothes. And next week you’ll get entertaining reads on the heyday from all of us. — CC, CS & RVP


Ivy’s Place On The The Sartorial Totem Pole

Following the mention of Paul Fussell’s pinpoint-accurate and hilarious book “Class” in our last post, faithful reader “Old School” sent us a reminder about another entertaining class theorist, Russell Lynes. The above chart comes from Lynes’ 1949 book “The Tastemakers.” His 1953 Esquire article on the shoe hierarchy at Yale, which we presented several years


Authentic Ivy League Suits Sanitized For Freshness

This ad from a 1959 issue of Sports Illustrated is interesting for a number of reasons. Most obvious is the ad’s premise of dressing young. From our perspective 55 years later, the men in the ad could hardly look more mature. Yet such were the small distinctions of suit-wearing at the time. Then, in the


Batik On Campus

Was batik really worn by college men, or was it a marketing ploy by clothiers, as one reader recently suggested? Evidence courtesy of Lehigh University yearbooks from 1961-65. — CC & CS


Where Main Street Meets The Elite

This ad from mass-market clothier Galey & Lord dates from 1965. But apparently that’s no random model who sat for the portrait. According to textilehistory.org: In the mid-1960s, six prominent socialites had their portraits painted by Henry Koehler. The garments were crafted using G&L fabrics. Ads appeared in the New York Times Feb 2, 1965.


School’s Out: Daily Princetonian Seersucker Ads, 1940s

If you were off on Spring Break or spending the winter in Palm Beach, Princeton’s clothiers of the 1940s had just the clothes you needed, including plenty of seersucker. While not graphically interesting, these ads include interesting copy revealing what was popular with students at the time. — CS & CC

no beatles

Haircuts: Ivy League Versus Beatles

Last night the CBS evening news did a story on Joe Brown of Pensacola, FL, who is still a hardworking barber at the age of 98. Patrons were asked, as they should have been, whether they feel safe in the hands of a nearly century-old tonsorian, especially when he breaks out the straight razor. But


Tartan Day And Men In Plaid, 1950

In case you hadn’t heard, tomorrow is Tartan Day. To celebrate, we’re sharing a LIFE Magazine article from 1950 (scroll down to page 123) that showcased Yale students in plaid vests and Andover preps in plaid caps. The article opens with this: When the British caught wind of the fact that American men were developing