There’s smoke on your computer screen, thanks to this selection of ads from the late ’40s and ’50s, mostly from the Daily Princetonian and Yale Daily News.
Leave a comment if this post inspires any of you young men to take up the briar. Chens started at age 21. — CS & CC (Continue)
After nearly six months of silence, the blog known as The Ivy League Look — where commentary by the anonymous curator is “kept to a minimum” — came back with a post yesterday with the 1965 ad above for campus clothes from Benoits.
Head over there to check out the well organized collection of advertisements, photos and articles related to the Ivy heyday.
Ages ago in 2014, the blog Oxford Cloth Button Down shared a selection of calendar images by the Japanese artist Hiroshi Watatani, whose most recognized image in Tradsville is probably the one above. We used it here in our post on the Gucci loafer’s 60th anniversary.
In case you missed the calendar, here it is. It was made in 2012 to celebrate the 10th anniversary of a retailer called Select Store Septis. But please don’t use it as a dress code: always let the weather be your guide. — CC
From the article “Old School: The Photographs Of Ed Roseberry” in the UVA alumni magazine. — CC
Somehow I don’t think Benjamin Braddock looked like this much longer after the film ends.
From a 1962 issue of Esquire. — CC
The 1930s was the time of the Great Depression, yet simultaneously it was also the golden age of Hollywood glamor and of masculine elegance. It was also the time when the Ivy League Look flourished, though within closed corridors, the aristocratic golden age versus the postwar, democratic silver age.
This article from the Yale Alumni Magazine details what life was like for New Haven students while others were fleeing the Dust Bowl. There was homework, but there was also football games, junior proms, and shopping for white bucks, as shown in the photo above.
Here’s an excerpt:
Life at Yale for wealthy undergraduates resembled escapist movies about the rich and carefree. They enjoyed their automobiles, weekends in New York, country club summers, sailing on Martha’s Vineyard, and trips to Europe. Spectator yachts lined the Thames when Yale rowed against Harvard at New London in June.
When the residential colleges opened in September 1933, undergraduates selected by the college masters (there was not room for all) lived in luxurious suites, ordered meals from printed menus and were served by uniformed waitresses, and after eating perhaps repaired to the squash courts for exercise fitting their station in life. Faculty fellows of the colleges delighted in weekly dinners followed by port, conversation, and sometimes bridge or poker. The residential faculty fellows (bachelors only) had large apartments. The masters lived with their families in mansions worthy of bank presidents before the fall.
Varsity football prospered. Games filled the Yale Bowl with cheering students and alumni. Gate receipts held up so well during the Depression that in 1931, the chair of President Herbert Hoover’s committee for unemployment relief asked Yale to hold a postseason benefit game with other elite schools. In 1937, Yale raised the salary of one part-time assistant football coach, law student Gerald R. Ford ’41LLB, from $3,000 to $3,500, more than that of an entering junior faculty instructor with a PhD.
Some alumni recalled afterwards that they were oblivious to conditions outside of Yale. Hear Senator William Proxmire ’38: “We lived in a kind of disembodied cocoon, a deliberate isolation from what we could see and smell and hear when we left the New Haven Campus. . . . Most of my classmates were wholly preoccupied with sports and girls and grades, and bull sessions about sports and girls and grades—in that order. If you wanted to be happy, it was a great time to be a Yalie. If you wanted to be serious—you had to wait.”
Surely this was the real heyday? — CC & CS