Historic Images

Christopher Bastin on Building the Gant Archives

This interview originally ran in 2011, but the historic information on Gant, one of the most celebrated brands of the Ivy heyday, has evergreen value, and so today we pay it a revisit. * * * With fashion in a constant state of flux, it’s no wonder apparel brands are less than assiduous when it


Monday Grab Bag

Today we feature a random assortment of vintage images that have been lying around in an old shoe box, metaphorically speaking. And yes that’s a pun on “shoe;” after all, some of these images are from Yale.   This one, however, is from an altogether different kind of campus shop:   College men were once


The Cleanest Cut: Remembering Dick Clark

A clean-cut appearance has always been part of the Ivy League Look. With a soft-shouldered jacket and Princeton haircut, a young man could conveniently mask his salacious intentions. After all, what father could fear for his teenage daughter’s honor while on a date with a boy wearing a cardigan? In the 1950s, this kind of


The Ivy League Look In Australia In The ’50s

During the heyday of the Ivy League Look, the natural-shoulder diaspora spread not only from the Ancient Eight to campuses across America, it also spread to far corners of the globe. In March of 1957, The Sydney Morning Herald reported on the growing trend for American Ivy League clothes. Farmer’s is a department store that


Lacoste For The Andover Shop, 1958

  In honor of Bastille Day, we revisit this post on France’s great contribution to the preppy-Ivy wardrobe. * * * One of the pleasures of spending time among archival material is the chance discovery. We recently came across an Izod Lacoste advertisement that was used in 1958 and 1959, placed by The Andover Shop. On



Ascot What Your Country Can Do For You

In the spirit of “just clothes,” Ivy Style is pleased to present this ode to one of menswear’s most precariously pretentious items. It was written exclusively for us by James Kraus, previous contributor and founder of Auto Universum. * * * Five years ago I decided to take a long-considered plunge into the world of


Now Open: Madras Season

Today we honor those who’ve made the ultimate sacrifice for their country. It’s also the unofficial start of summer, and therefore the start of madras season. Pictured above is a shot of 25 people, only one of whom is wearing madras, the man who would become known as our preppiest prez. Happy Memorial Day. 



Ivy For The Masses: The h.i.s. Brand

H.I.S Inc. may be the missing link between workwear and Ivy-styled clothing. The company was originally founded as Honesdale manufacturing in 1923 by Henry I. Siegel. It specialized in workwear, including denim, and was a contract manufacturer for JC Penny and Montgomery Ward. The firm was headquartered in New York with manufacturing facilities in Tennessee.


Princeton Yearbook, 1956

The chaps at the Fine & Dandy Shop blog dug up these images from the 1956 Princeton yearbook. Say, is that Dickie Greenleaf’s graduating class? Above, the glee club. If being in the glee club isn’t quite as masculine as being on the football team, at least it’s better than being a cheerleader: Next, summer


In Praise of Manly Trad

While mostly stuck at home, let us remember more active times with this tribute to “manly trad” courtesy of Japanese clothier Kent and a little inspiration from Steve McQueen. Always remember that trad is man’s clothes, and that nothing compliments a three-piece sack suit, buttondown oxford and rep tie like a Ferrari Berlinetta Lusso. Running with the


Romance at Eastern Kentucky University, 1963

The French preppy blog Greensleeves To A Ground dug up a series of photos depicting couples at Eastern Kentucky University from 1963-1964. Plenty of chinos, penny loafers, collegiate haircuts, and third button on the back of shirt collars. Not to mention young couples gazing longingly into each other’s eyes at the most feverish “should we or


Take Ivy Illustrated

The May 2011 issue of Japanese mag Free & Easy carried these illustrations based on photos from “Take Ivy.” Despite the sedate outfit, the copy accompanying the image above is the same phrase on the cover of the magazine: “Bankara Ivy no susume,” or “In praise of roguish Ivy.” Perhaps Mr. Salaryman has a dark side. Breathe well



Take a Ride with Take Ivy

Take your mind off things by remembering that all things pass. Here are some photos from “Take Ivy” featuring bicycles. Get on one if you can.  From Take Ivy by Teruyoshi Hayashida, published by powerHouse Books.


The Yale-Vassar Bike Race

The Yale-Vassar bike race found its origins in a drunken wager. At a meeting of Yale’s Trumbull Beer and Bike Society, one student declared he could beat another in a bicycle race all the way to Vassar. However, this valiant duel between two determined Trumbull residents quickly became a popular annual tradition in the early


The Hue Is Olive Gray

Frequent comment-leaver SE sent in this vintage Southwick ad promoting the color “olive gray.” Alas as the image is in black and white, we can only see the gray. Enjoy the rest of your Sunday evening, and see you tomorrow with a stimulating Q&A on the charm — and status — of old clothes. —


Take Olive: Drab Dress on the College Campus

As “Take Ivy” becomes a menswear touchstone once again, we revisit this post from the last time around, in which I wrote that the lasting legacy of the book will be isolating certain motifs. It’s like rewatching a movie: First you take in the whole, and then in subsequent viewings you focus on more subtle