Historic Images

Secrets Of 346 Madison Avenue

This year marks the 100th anniversary of Brooks Brothers‘ flagship at 44th and Madison*, and yesterday Town & Country put up a fun post called “11 secrets from Brooks Brothers’ past revealed.” No mention of an internal memo to do away with collar roll. — CC *Photo above is actually of Wall Street location.


Big Picture: Rebounding From The Apogee Of Small

As you’ve probably noticed over the past 60 years, the borders of that little menswear town we call Tradsville is not wholly secure from outside influence. After all, the companies, large and small, that clothe us are in business to make a living. While not full-blown Ivy royalty like Richard Press (grandson of Jacobi) nor self-made


The Black Ivy League Look Tumblr

While doing image research this morning I came across the fantastic photo above. When I investigated the source, it turned out to be a Tumblr site called The Black Ivy League Look. We’ve posted some historic images of students before, bunkered down with books or huddled together the way Robin Williams gathers them in “Dead


Allen Edmonds & The Campus Alpine Shoe Trend

This week Allen Edmonds sent over some images from its archives. As promised, they’re being presented today as an antidote for those suffering from sartorial nausea due to yesterday’s post on footwear of the poncier variety. And now, thanks to AE, we get to learn about a late ’30s campus trend I’d never heard of: crepe-soled


Six Years Ago — Ivy Magazine, 1957

This post originally ran this week in 2009 and was Ivy Style’s 100th post.  * * * This is Ivy-Style’s one-hundredth post. Over the past 99, I can honestly say that the thing I’m most proud of is never having once attempted to confirm or deny that there is or is not such a thing


Ivy League House Party

Here’s a random image posted recently on our Facebook page. Anyone seen it and know the date and source? I’m guessing it’s an ad by a Main Street clothier who’s using collegiate terms to sell the look. You know, the argument presented ad nauseum by a certain member of the Talk Ivy forum. The men


Gray Suits And Madras

Best wishes for a delightful holiday weekend as we remember those who’ve given their lives to defend this great nation of ours, and when we also remember what a great genre of clothing our forefathers have given us. Last week the John Simons shop tweeted the photo above. It looked familiar, but Ivy Style staff


Good Night, Sweet Princess

In a recent post on UVA, discussion in the comment thread turned to the imminent closing of Sweet Briar College. Assistant editor Chris Sharp offers the following musings. * * * The pink and green world comprised of both alumni and the larger preppy diaspora was recently rocked by the news that Sweet Briar College



Typical University Of Virginia Students, 1962

Following our April Fool’s Day diversion, we return to the topic of UVA with this wonderful find by assistant editor Christopher Sharp. Pictured are caricatures by Carlton Abbott entitled “Typical UVA Students,” which appeared in a 1962 issue of University of Virginia Magazine. Pictured above is The Ghoul, whose description reads: Amusements: Bicycling, Chess, Newcomb



Take Virginia: The Photos Of Ed Roseberry

As a follow-up to our post on Country Club Prep, which was founded by two men who met at the University of Virginia School of Law, we’ll take a look at UVA during the heyday, a subject we haven’t looked at since last Thanksgiving. Ed Roseberry was a local photographer who chronicled life around Charlottesville,


Green Day: 1950s Campus Ads For The Fighting Irish

In honor of St. Patrick’s Day we pay tribute to the Irish — specifically the Fighting Irish of the University Of Notre Dame. After a long and fruitless search for vintage images, I finally found a few in the campus magazine called The Scholastic, where there were some ads for Arrow buttondowns, “natural” tuxedo rentals


Tennis Anyone? Ralph Lauren, 1972

Last week my local courts were two feet deep in snow untrodden throughout the winter. Now it’s all gone and I suspect the courts will open this week. According to the tumblr page where I found this image, it’s a Ralph Lauren ad that dates to 1972. It may be the earliest RL print ad


Heyday Harvard

While researching the Harvard dorm rooms post for Masculine Interiors last week, I came across some student shots from the late ’40s up to 1960 or so. Note filthy sneakers in top image. — CC  


Harvard Dorm Rooms, 1899

This morning at Masculine Interiors I put up a gallery of 14 Harvard student rooms circa 1899. No idea if the inhabitants were the turn-of-the-century equivalent of bros. Head over here to see the full gallery. — CC



Brooks Civvies: The New Yorker, 1945

Perhaps the heyday of the Ivy League Look began not in the ’50s, but the moment after World War II’s detente. In this 1945 New Yorker cartoon, a soldier returns home from the war and is told by his mother to immediately get himself some mufti at Brooks Brothers to show that everything is all


The Snow-Covered Campus

 Inspired by our frigid Northeastern temperatures, I performed a Google search for snowy campuses and found some lovely images. Forget the crappy, icy, snowy mess outside your door and daydream over the beauty of snow-covered traditional architecture at institutions of higher learning. Above, UVA. Below, Brown: Wake Forest:


Smoke Screen: Campus Pipe Ads

There’s smoke on your computer screen, thanks to this selection of ads from the late ’40s and ’50s, mostly from the Daily Princetonian and Yale Daily News. Leave a comment if this post inspires any of you young men to take up the briar. Chens started at age 21. — CS & CC


The Fall And Rise Of The Ivy League Look

After nearly six months of silence, the blog known as The Ivy League Look — where commentary by the anonymous curator is “kept to a minimum” — came back with a post yesterday with the 1965 ad above for campus clothes from Benoits. Head over there to check out the well organized collection of advertisements,



The Postgraduate

Somehow I don’t think Benjamin Braddock looked like this much longer after the film ends. From a 1962 issue of Esquire. — CC  


What, Me Worry? Yale During The Great Depression

The 1930s was the time of the Great Depression, yet simultaneously it was also the golden age of Hollywood glamor and of masculine elegance. It was also the time when the Ivy League Look flourished, though within closed corridors, the aristocratic golden age versus the postwar, democratic silver age. This article from the Yale Alumni


From The Ashtray Of History: Vintage Campus Cigarette Ads

In my junior year of college my dorm room was decorated in a retro manner. One day a salesman hocking fake Polo and other fragrances popped his head through my open doorway. He took a look at two pictures on the wall and said, trying to break the ice, “Are those your folks?” Slightly annoyed




Ghosts Of Collegians Past: The Fine & Dandy Shop Collection

Last Friday I had the pleasure of sitting next to man-of-the-moment Jack Carlson (author of “Rowing Blazers” and fresh off his packed party at Polo) at the National Arts Club. We were watching slideshow presentations on preppy and Seven Sisters style from Jeffrey Banks and Rebecca Tuite. Meanwhile, unassuming in a corner of the hall,


First To Arrive, Or Last To Leave?

At a party you never want to be the first to arrive nor the last to leave, though someone inevitably must be. Dorm life (which is kind of like an endless party) is no different. This young chap is either an eager beaver at the start of the year, or a sentimental sap waxing contemplative