Historic Images

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Aristocracy & Revolution: Taylor-Made Shoes, 1955

Once the Ivy League Look gained popularity during the silver age of the ’50s, Main Street clothiers used the term as an advertising buzzword. Needless to say, Brooks Brothers and J. Press never had to resort to the term, and in fact dismissed the term “Ivy League” with mild scorn, as they’ve always done with


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Getting Fitted At Chipp, 1965

If you hold a mirror up to your computer screen, you’ll see that the gent being measured for a jacket is at the venerable clothier Chipp, as seen in this illustration from the company’s 1965 catalog. Ivy Style asked Paul Winston, son of the Chipp founders, for any insight on the drawing. Here’s what he


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Varsity Town’s Madisonaire, 1966

Recently we mentioned the “Main Street” Ivy brands that flickered briefly during the heyday, which often touted their wares as “authentic natural shoulder fashions,” as if one were buying an ethos along with a jacket cut. Of course, among the original arbiters of the Ivy League Look, the natural shoulder was an expression of the


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100 Years Of Menswear

Laurence King Publishing has just released a new edition of “100 Years Of Menswear” by Cally Blackman. Steve McQueen graces the cover, in Harrington jacket, cashmere v-neck and white buttondown. Inside, however, there’s not much else to interest you. While the first half of the book, devoted to the first part of the century, features


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The Post Of The Seven Gables

Clark Gable is largely remebered as one of the glamorous menswear icons of the 1930s, along with Fred Astaire, Cary Grant, and just about every other star from the Golden Age of Hollywood. But as he aged and fashions changed, Gable evolved with the times and shed his double-breasted suits with nipped waists and squared


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Back To School With Willie Gillis & Southern Tide

It’s September, and many of you readers are no doubt hitting the books just like Willie Gillis here, a fictional character created by Norman Rockwell in the 1940s. And because style and intelligence complement each other so well, we’ve got an extra-special giveaway to make sure you look sharp when you show up for an


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Golden Brush: Playboy Illustrator LeRoy Neiman

As the Olympics draw to a close, my thoughts turn to the 1976 games in Montreal, which coincided with the American Bicentennial. If America had some maturity under her belt, I certainly did not. I was eight years old and the Olympics were my first taste of gambler’s fever. The enabler of this childhood mania


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Oh What a Knight: Hardwick Ads Of The ’60s

“Oh what a night,” goes the Four Seasons tune, “late December back in ’63….” Well about that same time Tennessee-based Hardwick was selling its natural-shouldered clothing to the masses in a series of chivalrous print ads. Still extant, Hardwick was recently revealed as the manufacturer of the new Crittenden Ivy-styled sportcoats, so we thought we’d


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Ivy Trendwatch: Men Of The Ivy League Tumblr

Today the Rugby blog plugged a relatively new tumblr called Men Of The Ivy League, so we figured it’s about time we did the same. The site should more appropriately be called Sportsmen Of The Ivy League, as it’s focused almost entirely on athletics. The photo-driven site (as are all tumblrs) features contemporary photos, and


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Preppies Vs. Hippies: The Ivy League Guidebook, 1969

In 1969, when the Ivy League was shedding Weejuns and growing sideburns at an alarming rate, three students — Andrew Tobias, Arnold Bortz and Caspar Weinberg — published “The Ivy League Guidebook.” Exactly as its title would suggest, the book is aimed at incoming freshman and devotes a chapter to each school, plus general sections



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Jazz, Surfing And Poetry On A Summer’s Day

Today is the first day of summer. You probably don’t need a calendar to tell you that, as the entire United States is getting scorched with its first nationwide heat wave. But summer’s aren’t endless, so make hay — or whatever else you like to do from June to August — while the sun shines.


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Sailing New Seas: Brooks Brothers In Newport & Palm Beach

You may have received an email from Brooks Brothers recently that made a passing references to the company’s first stores outside of New York. It was enough for me to stop and take notice, because those other locations were not other bastions of the eastern establishment, such as Boston, Philadelphia or Washington, DC, but the


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Mitt Romney: A Preppy, Ivy Kinda Guy

Yesterday a link to a slideshow of the young Mitt Romney somehow made its way into my inbox. I took a look and wasn’t surprised to learn that the son of Michigan’s governor and former prep school student was raised on natural shoulders, oxford buttondowns and rep ties. At least while it was current and


This Is Pennsylvania, 1957

Recently I ran across a video for Penn that was created in 1957 and documents campus life for a full 30 minutes. There’s some really great footage in here, and you are able to see a lot of detail that’s not as noticeable with still-frame photos like you get in “Take Ivy.” Here are some


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Now Open: Madras Season

Today we honor those who’ve made the ultimate sacrifice for their country. It’s also the unofficial start of summer, and therefore the start of madras season. Pictured above is a shot of 25 people, only one of whom is wearing madras; he is also the only one to ever serve as president of the United


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Image Drop: The Ivy Tumblrs

If you can’t get enough of images from the heyday of the Ivy League Look, there are several tumblr sites you need to check out. Above, The Weejun. Below, Traditional Natural Shoulder: And finally, The Ivy League Look: All great resources for documenting Ivy style from the past. — CC


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The Cleanest Cut: Remembering Dick Clark

In honor of the death of Dick Clark yesterday at the age of 82, Ivy Style presents this repost of a piece we did exactly three years ago to the day. A clean-cut appearance has always been part of the Ivy League Look. With a soft-shouldered jacket and Princeton haircut, a young man could conveniently


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The Ivy League Look In Australia In The ’50s

During the heyday of the Ivy League Look, the natural-shoulder diaspora spread not only from the Ancient Eight to campuses across America, it also spread to far corners of the globe. In March of 1957, The Sydney Morning Herald reported on the growing trend for American Ivy League clothes. Farmer’s is a department store that


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Spring Fling: 1960s Bermuda College Week Footage

Looking to regain a foothold in the Spring Break market, The Bermuda Department of Tourism dedicated themselves last year to relaunching College Week in the form of Bermuda Spring Break 2012. Taking a page from the old College Week, students were given a pass for all sponsored events, complimentary food, free public transportation and discounted


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Bass From The Past

This is our third post based on vintage Bass advertisements, which have now been consolidated into this one post. A walks through American history in the footsteps of one of its singular shoes. — CC




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