Frequent comment-leaver Old School alerted us to this 1966 Gant ad, which he’d found on the web but didn’t think had been tumblred to death.
The ad copy attests to correctness of Gant’s oxford buttondowns, including its “casual roll of the collar.” (Continue)
Last week Ivy-Style.com presented Julien Dedman’s 1954 Playboy article on Brooks Brothers. In this post, Rebecca C. Tuite, whose book on Seven Sisters style is forthcoming, examines the author’s parody of life at Yale.
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“Yale men everywhere join in one brotherhood at eventide to remember the golden days of yesteryear and the great gothic towers of this university whose flying buttresses and grinning gargoyles symbolize a Yale Spirit that will not die – not even if you beat it with a stick,” wrote Julien Dedman (Yale Class of 1948) in the introduction to his 1950 compendium of cartoons, “Boola Boola! A Satirical Peek at Yale, Its Foundations and Other Unmentionables.”
Perhaps it’s just as well that the Yale spirit was so unshakable, as Dedman took aim at everything from boring Whiffenpoof performances to Burberry sportcoats, dastardly Dostoevsky assignments to disappointing dates with Vassar girls in his lampoon of life at Yale in the 1950s. Blending original caricatures and reprints from Dedman’s work at the Yale Record, “Boola Boola!” is not only an amusing snapshot of Yale campus life over 60 years ago, but an homage to the work of America’s oldest college humor and cartoon publications, the Yale Record.
We continue our series of related posts with these images by Nina Deen, the photographer who shot the 1954 LIFE Magazine article “The Ivy Look Heads Across US.” These photos, which didn’t make the print edition, surfaced several years ago when LIFE put its archives on Google, and were taken in J. Press’ New Haven shop. (Continue)
Every so often while working the Ivy beat, I come across an historical document so utterly anathema to the world of today that it feels like it’s from another universe.
Case in point, this advertisement just dug up by assistant editor Chris Sharp. It ran in a May, 1961 edition of the Brown University school newspaper, and is interesting for a number of reasons.
First, the otherworldliness. The ad (which, once again, ran in a college newspaper), argues that before students head home for summer vacation, they should get themselves not Bermuda shorts and madras shirts — and certainly not flip-flops — but a “frothy” new Dacron-blend suit! The selling point seems to be that they’ll be greeted by their home town as a young man whose future success is already assured, even if he’s still not old enough to drink. (Continue)
Our recent post on striped sportcoats included a vintage ad by Clipper Craft Clothes, and so we thought it worth following up with a gallery devoted to the brand. During the heyday of the Ivy League Look, Clipper Craft was a brand that explicitly touted its Ivy authenticity in advertorials placed in mainstream magazines.
In 2009 a short thread was started at the Ask Andy Trad Forum in which a member dug up some info on the origins of the brand, which was founded in Boston. By the heyday, the brand was championing its “New England tailoring” along with its affordable prices. It also created a campaign with tiger heads grafted onto its suits, from back when “tiger” was common slang for a ladies’ man: (Continue)