Historic Images


The Ivy League Look In Australia In The ’50s

During the heyday of the Ivy League Look, the natural-shoulder diaspora spread not only from the Ancient Eight to campuses across America, it also spread to far corners of the globe. In March of 1957, The Sydney Morning Herald reported on the growing trend for American Ivy League clothes. Farmer’s is a department store that


Spring Fling: 1960s Bermuda College Week Footage

Looking to regain a foothold in the Spring Break market, The Bermuda Department of Tourism dedicated themselves last year to relaunching College Week in the form of Bermuda Spring Break 2012. Taking a page from the old College Week, students were given a pass for all sponsored events, complimentary food, free public transportation and discounted


Bass From The Past

This is our third post based on vintage Bass advertisements, which have now been consolidated into this one post. A walks through American history in the footsteps of one of its singular shoes. — CC


Take 8 Ivy: Take It Or Leave It

The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first offerings, and while “Take Ivy” captured the last rays of twilight of the heyday of the Ivy League Look, “Take 8 Ivy” is devoted

Picture Show: Hollywood And The Ivy Look

As the editor of Tradsville’s news gazette for the past three years, I’ve been obliged to work my beat with at least some attempt at assiduity. That includes keeping an unjaundiced eye on the discourse at Talk Ivy, a discussion forum hosted at filmnoirbuff.com whose members are mostly from the UK and Continental Europe. From


Happy Birthday, Woody Allen

Allan Stewart Koningsberg was born in Brooklyn today in 1935. In the early part of his career, he sported the requisite garb of a New York intellectual: buttondown collars, knit ties and natural-shouldered jackets. He’s pictured above in a 1966 Smirnoff ad in white buttondown, navy and red rep tie and navy jacket — practically


Ivy For The Masses: The h.i.s. Brand

H.I.S Inc. may be the missing link between workwear and Ivy-styled clothing. The company was originally founded as Honesdale manufacturing in 1923 by Henry I. Siegel. It specialized in workwear, including denim, and was a contract manufacturer for JC Penny and Montgomery Ward. The firm was headquartered in New York with manufacturing facilities in Tennessee.


The Swiss Army Knife of Tailored Jackets

I banged out a little piece on the navy blazer for Gilt MANual, calling it the Swiss Army Knife of tailored jackets. And yes, I’ve actually worn it as a warm-up jacket to the tennis court. That’s probably a bit affected. But it’s all part of downplaying the blazer’s stuffiness, since many guys find them


Taft By Numbers: Peter Rawson III, 1952

In 1952, LIFE Magazine ran a profile on the Taft family, one of America’s great political dynasties, having produced President William Howard Taft. The family also produced a prep school — The Taft School in Watertown, CT — which was founded by William’s brother Horace Dutton Taft, an early Skull & Bones member. Pictured above


Ivy Trendwatch: WWD On Upcoming Preppy Book

Last week Women’s Wear Daily ran a feature on the upcoming book “Preppy: Cultivating Ivy Style,” by Jeffrey Banks and Doria de La Chapelle. Among other things, the story includes the great photo above of Deerfield Academy’s class of 1961. The story’s author, David Lipke, goes on to note preppy style’s relative imperviousness to change


Post #400: In Praise of Manly Trad

In honor of Ivy Style’s 400th post, we present this visual tribute to “manly trad” courtesy of Kent clothiers and the latest issue of the Japanese magazine Free & Easy (with a little inspiration from Steve McQueen). Always remember that trad is man’s clothes, and that nothing compliments a three-piece sack suit, buttondown oxford and


Christopher Bastin on Building the Gant Archives

With fashion in a constant state of flux, it’s no wonder apparel brands are less than assiduous when it comes to keeping company histories. But the heritage movement has given brands the impetus to better chronicle and curate their personal histories. Case in point: Gant. The company, which was founded in New Haven in 1949


New Tumblr: Rich White People

Digital style omnivore Derek Guy recently spotted a tumblr loosely entitled Rich White People, which consists of a potpourri of vintage photos, contemporary advertising images, movie stills, and snapshots of British royals. It’s all very pleasant on the eyes, and most germane to tradly types are the various vintage Ralph Lauren ads scattered pell-mell among


Art of the Deal: 1960s Japanese Playing Cards

As an encore to last week’s Japanese illustration gallery, here’s a super-cool discovery: A pack of 1960s playing cards using cover art for the magazine Heibon Punch, by artist Ayumi Ohashi. The cards, our translator tells us, depict a wide range of social situations and leisure activities and the proper attire for each. — CC


Romance at Eastern Kentucky University, 1963

The French preppy blog Greensleeves To A Ground dug up a series of photos depicting couples at Eastern Kentucky University from 1963-1964. Plenty of chinos, penny loafers, collegiate haircuts, and third button on the back of shirt collars. Not to mention young couples gazing longingly into each other’s eyes at the most feverish “should we


Josh Sims’ Icons of Men’s Style

Last week a new menswear coffee-table book was released, “Icons of Men’s Style” by Josh Sims, a UK-based fashion writer. The icons in question are not men but clothing items, and include such trad staples as khakis, buttondown shirts, tweed jackets and sack suits.


Take Ivy Illustrated

The May issue of Japanese mag Free & Easy also features these illustrations based on photos from “Take Ivy.” Despite the sedate outfit, the copy accompanying the image above is the same phrase on the cover of the magazine: “Bankara Ivy no susume,” or “In praise of roguish Ivy.” Maybe Mr. Salaryman has a dirty


Gommy, Forgotten Campus Shop of Penn and Princeton

Recently I purchased a 1926 yearbook for my alma mater, the University of Pennsylvania, and was pleasantly surprised to see a Brooks Brothers advertisement on the first page of the ad section. Flipping through, I also discovered ads for a few local establishments, including a campus menswear shop called Gommy. It seemed like Gommy may


Comfortably Distinctive: Norman Hilton, 1958

Earlier this week, Men of Habit’s Chris Callis — and current Norman Hilton lookbook stylist and coordinator — posted this vintage Hilton advertisement from 1958. The copy includes the phrase “comfortably distinctive,” a good description of the Ivy League Look in general. A link to the latest Norman Hilton lookbook was placed in our Ephemera


Bicycle Week: Take a Ride with Take Ivy

As I suggested in the rececent olive post, now that we’ve all drunk in the big picture, the atmosphere, of “Take Ivy,” I think the reason to return to it will be in order to look specifically at certain things like shoes, haircuts, trousers, and, in this case, bicycles. The three “Take Ivy” authors felt