The Hue Is Olive Gray

Frequent comment-leaver SE sent in this vintage Southwick ad promoting the color “olive gray.” Alas as the image is in black and white, we can only see the gray.

Enjoy the rest of your Sunday evening, and see you tomorrow with a stimulating Q&A on the charm — and status — of old clothes. — CC


7 Comments on "The Hue Is Olive Gray"

  1. Ben Braddock | February 23, 2020 at 8:56 pm |

    $55 is about $480 today, adjusted for inflation, which means Southwick’s prices have remained remarkably consistent – you can get a made-to-order sport coat from Southwick for less than $500.

  2. Ben Braddock | February 23, 2020 at 8:57 pm |

    ^ I used 1960 as an example year to calculate that cost. $55 in 1965 dollars would be around $450 today.

  3. Preston Forrester | February 23, 2020 at 10:55 pm |

    I certainly enjoyed the gray photo more than any of the olive things we’ve seen over the past few days. Thanks for this. It was a relief.
    Now, if we can have a photo of a navy blazer, I’ll be fully recovered from over-exposure to olive.

  4. A three-button jacket with the top button fastened: just the way we actually wore them back then.

  5. Lovat–the shade of green, not the (superb) tweed mill/weaver in Scotland– is also a great hue. Sadly neglected.

  6. Charlottesville | February 24, 2020 at 10:07 am |

    I would love to see that POW sport coat in color. I was so inspired by the recent posts re olive clothing that I took my Mr. Ripley-style olive corduroy sport coat out of the closet out for a spin for the first time since last winter.

  7. I’ve been lusting for an olive Harris Tweed sport coat with taupe twill trousers available from O’Connells. It recreates WW II “pinks and greens,” which the US Army recently brought back. Earlier in the season, they had a gun club MaGee that was even better but I can’t find it now.

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