The above image, which comes from a 1928 Kuppenheimer catalog, ties in with themes explored in our recent rise and fall essay: namely town and country, or city and campus.
In it the three-button undarted suit is presented as “authentically designed” for the university man, while the postgraduate “Young Executive” model is a tapered two-button option.
These two different suit styles, offered by the same manufacturer, predate by several decades what Richard Press has said about the Ivy heyday, when J. Press’ two-button models were sold almost exclusively at the New York store, where they represented 40 percent of sales.
So while three-button jackets were associated with both city and campus, two-button models were associated with city only, reinforcing that the lasting influence of the Ivy League Look is the campus side of the genre. — CC