1950s

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Dateline 1954, The Ivy League Look Heads Across The US

In our last post we mentioned a 1954 LIFE Magazine article entitled “The Ivy Look Heads Across US.” It’s been referenced several times here, including in a few of Richard Press’ columns, as J. Press was largely featured in the article. But we’ve never actually presented it here and new readers may not be familiar


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From Wall Street To Main Street: That Brooks Brothers Look, 1954

Recently on Ivy Style’s Facebook page a reader posted an article by Julien Dedman entitled “That Brooks Brothers Look.” A quick investigation revealed that the article comes from the February, 1954 issue of Playboy, and that Dedman had graduated from Yale in 1948. I’ve argued several times for the year 1967 as an end of



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Lacoste For The Andover Shop, 1958

One of the pleasures of spending time among archival material is the chance discovery. We recently came across an Izod Lacoste advertisement that was used in 1958 and 1959, placed by The Andover Shop. On the surface it does not appear different from other Izod-Lacoste advertising material from the period. It carries the sobriety one



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Stetson’s Ivy League Fedora, 1953

In our recent rise and fall essay, you may have noticed that one of the differences between Ivy’s prewar golden age and postwar silver age is that hats used to be worn on campus. But in 1965, after President Kennedy supposedly dealt the hat the coup de grace, the only hats you see in “Take


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Aristocracy & Revolution: Taylor-Made Shoes, 1955

Once the Ivy League Look gained popularity during the silver age of the ’50s, Main Street clothiers used the term as an advertising buzzword. Needless to say, Brooks Brothers and J. Press never had to resort to the term, and in fact dismissed the term “Ivy League” with mild scorn, as they’ve always done with


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White Christmas: Bucks, Flannels And A Shaggy Dog

With 10 days before Christmas with not a snowflake in sight, this bright and sunny day in New York with a high temperature of 47 is perfect weather — for those of us not office bound — for white bucks and grey flannels. Unlike penny loafers and khakis, white bucks and grey flannels is one


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Getting Fitted At Chipp, 1965

If you hold a mirror up to your computer screen, you’ll see that the gent being measured for a jacket is at the venerable clothier Chipp, as seen in this illustration from the company’s 1965 catalog. Ivy Style asked Paul Winston, son of the Chipp founders, for any insight on the drawing. Here’s what he


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The Post Of The Seven Gables

Clark Gable is largely remebered as one of the glamorous menswear icons of the 1930s, along with Fred Astaire, Cary Grant, and just about every other star from the Golden Age of Hollywood. But as he aged and fashions changed, Gable evolved with the times and shed his double-breasted suits with nipped waists and squared



This Is Pennsylvania, 1957

Recently I ran across a video for Penn that was created in 1957 and documents campus life for a full 30 minutes. There’s some really great footage in here, and you are able to see a lot of detail that’s not as noticeable with still-frame photos like you get in “Take Ivy.” Here are some


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O’Connell’s, Where It’s Still 1959

The Saturday edition of the Buffalo News carried a story on independent men’s clothiers, including O’Connell’s, which has opened in Buffalo in 1959 and still carries basically the same stuff. “What we sold in the ’50s is very similar to what we sell today,” the store told the paper. Here are some more excerpts on


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The Cleanest Cut: Remembering Dick Clark

In honor of the death of Dick Clark yesterday at the age of 82, Ivy Style presents this repost of a piece we did exactly three years ago to the day. A clean-cut appearance has always been part of the Ivy League Look. With a soft-shouldered jacket and Princeton haircut, a young man could conveniently


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The Ivy League Look In Australia In The ’50s

During the heyday of the Ivy League Look, the natural-shoulder diaspora spread not only from the Ancient Eight to campuses across America, it also spread to far corners of the globe. In March of 1957, The Sydney Morning Herald reported on the growing trend for American Ivy League clothes. Farmer’s is a department store that


Dirty White Bucks & An Ivy League Coat

We’ve previously featured pop tunes from the Ivy heyday (and from the good old days when guys would sing about their clothes), and here’s another one: Ronnie Haig & Jerry Siefert singing the praises of dirty white bucks and “an Ivy League coat to burn out your eye.” Ignore the references to tight pants. —


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Bass From The Past

This is our third post based on vintage Bass advertisements, which have now been consolidated into this one post. A walks through American history in the footsteps of one of its singular shoes. — CC



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Buckle Down: The Elusive History Of The Belted-Back Trouser

Contributing writer Christopher Sharp has buckled-down, hit the books, and put his nose to the grindstone in an effort to suss out once and for all the origins of the mid-’50s buckle-back chino trend. During my formative years back in the Fifties, I was the kind of kid who was secure in the belief that


Picture Show: Hollywood And The Ivy Look

As the editor of Tradsville’s news gazette for the past three years, I’ve been obliged to work my beat with at least some attempt at assiduity. That includes keeping an unjaundiced eye on the discourse at Talk Ivy, a discussion forum hosted at filmnoirbuff.com whose members are mostly from the UK and Continental Europe. From



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A Tale Of Two Suitings: Brooks in the ’50s & ’60s

Ivy Style contributor and Newton Street Vintage proprietor Zachary DeLuca returns after a long absence with this dissection of two vintage Brooks Brothers suits. For additional photos, visit his tumblr The Suit Room. One of the best things about my job is that every so often I come across a piece so good that I