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From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

George Frazier & Lord Of New York

Lord Of New York may sound like a comic-book villain, but it’s actually a lesser-known Ivy haberdasher. It came up in conversation at a Paul Stuart event recently with a fellow who sells menswear on eBay under the username mack11211. Mack told me about a few bespoke Lord suits made in 1963 he has for

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Ivy Notes S1 E4 – G. Bruce Boyer Corrects Me, A Brief History Of Abercrombie & Fitch, and The Great Alpacuna Debate

  Editor’s Note:  In the Facebook Group, we are treated to fantastic articles by the only purveyor we allow to advertise to the group, James Taylor of Waterhollow Tweed. He recently gave us permission to reprint two such pieces.   Let’s have a smidge of retail history–the “Abercrombie & Fitch” that exists today is NOT


Ivy Notes S1E3

I am struggling with this myself.  With Gramercy.  Last night a member of the FB group posted a picture of Mr. Andre here, who has, on his 12th birthday, started experimenting.  With Ivy clothes.  As I understand it there was a journey through sweatpants here.  But now we have arrived home.  I cannot say the




Anthony Kalamut Is A Funny Guy.

  This is not his profile, that is coming.  But I will say this.  3 year Ivy Style member (over that the FB Group) Anthony Kalamut find the interesting stuff, and starts interesting conversations.   His profile is coming (my fault, I have to do the interview) but my friend Anthony Kalamut is a survivor, a