Preferred Things

Tradified

From The Editor

Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in: The Wall Street Journal The Yale Daily News J. Press Icons Campaign

Read More

From The Archives

Cover coverage: Yale football during the heyday of Ivy Style

Editor’s Note: The following article is by Dan Covell, friend to the site. He is the author of Managing Intercollegiate Athletics which you can buy here, and The New England Small Athletic Conference which you can buy here. “In 1959, staff writer Alfred Wright, an elegant Yalie and globetrotting husband of Joan Fontaine, was covering

Read More


J. Press… OPENS A Store.

Editor’s Note:  As the new store is opened on Elm Street, J. Press will no longer operate the store on College Street.  The contents of my new inbox this morning (do yourself a favor and NEVER change site hosts) were as thus:  an article on whether or not it is okay to wear shorts to





Ivy Notes S1 E17

  My friend Chapman is looking for vintage Tretorns, women’s, Size 10.  If you know of any, leave it in the comments?   I am working on a piece about the WHY of Ivy looking good and wanted to bounce three theories off of you first.  If you do some online research, you find, well,


J. Press Hosts (and serves) Madras.

J. Press will be there.  Because it is at J. Press. On Tuesday, May 10 at the store in D.C. (that’s 1801 L Street NW #2) from 6 – 8PM,  and on Thursday, May 12 at the store in NYC (that’s 51 E44th Street) J. Press is hosting an event, and you are invited. Rhys




The Ivy-est Drinking Game Ever.

Don’t blame me.  There is an official association for cornhole (is it Cornhole? – Somebody?) and one of the first things you read on the site is:  “You bring the drinks and…”   Which is kind of cheap for an association, I would think dues would pay for drinks.  It isn’t like they are going for