By Matthew Longcore What’s in a name? That which we call a rose by any other name would smell as sweet. – William Shakespeare, Romeo and Juliet In celebration of our nation’s 250th anniversary, let’s take a look at the stories behind the names of American heritage brands. A memorable name is an important part …
Read More
Matthew Longcore, Ph.D. Editor and publisher Matthew Longcore completed his Ph.D. in Humanities at Salve Regina University. His doctoral dissertation is titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Matthew is a graduate of Trinity College and holds master’s degrees from Fairfield University, Harvard University, and Yale University. As an undergraduate, he majored in …
Read More
Back in Ivy Style’s freshman year we did a post on Hugh Hefner’s Ivy phase called “Pipes And Cardigans Get The Chicks.” Well Hef may have gotten Marilyn Monroe as the first Playboy Playmate, but Arthur Miller got her for a wife. Some years ago Esquire’s website paid a little style tribute to Miller with a simultaneous …
Read More
Editor’s Note: These are in stock. record needle scratch No, for real, in stock. No waiting until Thanksgiving, no only-size-we-have-fits-your-kid. In stock. Now. For real. These are khakis that you can build your entire wardrobe around. My first professional writing gig was for an investor relations company, which, in a branding blown tire of the …
The idea of a handsome young man with an Ivy uniform entering public life when they have other, more lucrative options. Remind you of anyone? I met James Darley at a J. Press event. I mean, I knew who he was before that. He had posted some really good images in the Facebook Group, hereafter …
There was a period of Ivy marketing where you couldn’t determine much about how any product was different from any other product because the photography looked… the same. And then a decade passed and you couldn’t determine much about the product, or even what decade you were looking at because the photography looked… the same. …
Editor’s Note: As the new store is opened on Elm Street, J. Press will no longer operate the store on College Street. The contents of my new inbox this morning (do yourself a favor and NEVER change site hosts) were as thus: an article on whether or not it is okay to wear shorts to …
So the WOCBD OCD thing is kinda worked out, I got a bunch of blue shirts, and when I wear them I don’t itch or walk in circles. One must always pursue growth. Not wearing a repp tie though, that was Lithium-Withdrawal- Hard. But this tie from Mountain & Sackett: Here it is, …
This is J. Peterman. I am not at all sure how Ivy this is. The company was founded in 1987. The company did not appear on Seinfeld until 1995, and if you ask USA Today it wasn’t until then that fame came. I would argue that fame happened long before or else why …
Next week we will be moving the site, AND signing off on final design changes. Last call for thoughts, contributions, etc. A few ideas still kicking around. First, that you would have to subscribe to comment (not a paid subscription). That would take a few months to implement, just verifying the subscriptions, but the …
I don’t get why the white buck is not the second thing you buy if you are building an Ivy wardrobe. First of course is the WOCBD. But as you are walking out of the store, or back in your house from the mailbox depending on how you shop, look down, and ask yourself. …
Thank you to J. Press for hosting a wonderful evening. A number of great things happened. First, I FINALLY got to meet Laura Arnold in person. Mountain & Sackett, the company that is 3rd generation family owned and makes their silk-on-both-sides ties, has their spring collection out. I am going to review it later …
Was at the gym Saturday morning. Guy walks in with a shirt that looks like it came in a spray can. I always carry a bag, the bag has a notebook in it. Here’s what I came up with: Bro you are not an Avenger. In working with Dylan and Duncan (and Elena, which …