1920s-’40s

Postum Partem

The Ivy League has been used to sell a lot of things, not just clothes.  Old School was kind enough to send me this:     Postum is interesting stuff.  Or was, you don’t see it around anymore.  It is roasted wheat bran and molasses, and was used as a coffee alternative.  It may have

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Tradified

From The Editor

  Ivy is a fashion born of a mindset manifested in a lifestyle.  There are values attached:  dignity, the value and power of thought, ethics, hard work, aesthetics, appreciation of all things classic, and the dogged pursuit of excellence.   While Ivy evolves (I haven’t worn socks since Easter) the values don’t.  If you are a

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From The Archives

George Shearing: Introduction and Farewell

I started high school in suburban California riding a skateboard and running a music fanzine for which I scored an interview with Metallica, back when Metallica was still accessible to 15-year-olds with fanzines. But change comes rapidly in those years, and by my senior year I was wearing sportcoats to school and listening to classic

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Hanover Hangover: A Selection Of Vintage Dartmouth Videos

Yesterday Richard Press opined on his days at Dartmouth among “college guys with bloody bloodshot eyes,” and today we offer a hangover cure in the form of videos from the heyday of the Ivy League Look. You could call it a hair of the bulldog, except that’s Yale.


So This Is College, 1929

One of most interesting aspects of the Ivy League Look is that while it campus dress was extremely formal in relation to that of today, it was relatively casual in relation to off-campus dress of the time. Historian Deidre Clemente has shown how college kids invented the very concept of being dressed-down in her book


Sailing New Seas: Brooks Brothers In Newport & Palm Beach

Brooks Brothers’ bankruptcy is fueled in part by having too many retail stores in nearly every corner of the globe. But there was a time when the brand maintained a presence in only two places outside of New York. And these were not in other bastions of the eastern establishment, such as Boston, Philadelphia or


Was There Something I Missed?

In 2013 the Yale Alumni Magazine ran a short but interesting essay showing the importance of “the right clothes” and the ignorance of it for many public school kids admitted in the postwar years. Writes Marty Nichols, who went off to New Haven in the fall of 1948: As my classmates and I converge on



Big Man On Campus

It would be an understatement to say F. Scott Fitzgerald was an arbiter of the Ivy League Look. A former student at Princeton who, having become absorbed in writing dropped out to write several critically acclaimed books, Fitzgerald helped chronicle the Jazz Age and the clothing styles that came to define it. Though Fitzgerald was


Gommy, Forgotten Campus Shop of Penn and Princeton

Recently I purchased a 1926 yearbook for my alma mater, the University of Pennsylvania, and was pleasantly surprised to see a Brooks Brothers advertisement on the first page of the ad section. Flipping through, I also discovered ads for a few local establishments, including a campus menswear shop called Gommy. It seemed like Gommy may


The Princeton J. Press Wartime Blackout Riot

As Richard Press has written here, J. Press’ Princeton store didn’t last long after Pearl Harbor. It was still around in April of 1942, however, when Princeton held a wartime blackout. The idea was to practice turning off all lights so that if there were an enemy bomber, they wouldn’t have anything to aim at.


Princeton Crew, 1948-50

This is a 20-minute clip, so watch it over lunch if you’re the kind of schlub who eats lunch at his desk. And if you’re at home, pour yourself a drink and get comfortable. Love the towel worn as a scarf in the opening. Great chinos and sweaters in action at 2:28. Jackets and ties


Don’t Call It Collegiate: Apparel Arts, 1933

I found this post sitting on Ivy Style’s server, never published. The only note is that it dates from a 1933 issue of Apparel Arts. * * * The word “collegiate,” now seldom used in speaking of college men, is altogether foreign to its famous meaning of some eight years ago, when the raccoon coat,