Historic Images

Kazuo Hozumi’s Illustrated Ivy… In English

You can learn all about Mr. Hozumi’s extensive career illustrating the elements of Ivy Style here.  In September Mr. Hozumi’s Illustrated Ivy will be released.  From the publisher – Since the 1960s, Kazuo Hozumi has documented the minutiae of Ivy League-style clothing. His  cheerful characters are shown wearing button down shirts, buckle-back chinos, natural shoulder 

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Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Pursuit of Scrappiness: The Patchwork Tweed Cap

Recently I was perusing a 1979 Brooks Brothers catalog and this image caught my eye. I liked the contrast of the patchwork tweed cap with the otherwise “correct” clothing. This has always been the WASP approach to sartorial whimsy. I’d been on the lookout for a new cap for this fall/winter season, and decided to seek

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Presidential Valets

My favorite story about presidential valets (grammar note before you get your blood pressure up, “presidential” is only capitalized when it is part of a formal title, like the name of an event, like Presidential Inauguration – it is not a proper noun unto itself so in this usage, small p – which reminds me,




What’s Dry Cleaning?

In Pompeii around 79 somebody urinated, somebody else took the ammonia out, and dry cleaning was born.  Why?  Because they were wearing a lot of wool (seems like a heavy fabric to me when you are beneath a volcano) and wool shrinks in water.  Imagine you take a week or whatever to weave your Pompeiian



The Writing On The Wall

Historic Image Lovers – here’s your wheelhouse.  Duck Head is searching for “vintage “throwback” photos with folks sporting Duck Head or even just the Duck Head look (khakis, Oxford shirt, loafers, etc.) around the time of the late 70s through the 80s.”   If Duck Head uses your picture, YOU get to be an Ivy model


Ivy Notes S1 E4 – G. Bruce Boyer Corrects Me, A Brief History Of Abercrombie & Fitch, and The Great Alpacuna Debate

  Editor’s Note:  In the Facebook Group, we are treated to fantastic articles by the only purveyor we allow to advertise to the group, James Taylor of Waterhollow Tweed. He recently gave us permission to reprint two such pieces.   Let’s have a smidge of retail history–the “Abercrombie & Fitch” that exists today is NOT


Heavy Duty Ivy and.. well…

Here’s the article.   It is from the Robb Report, by a Mr. Eric Twardzik, who can write.  It is worth the read.  My objections to the article have nothing at all to do with Mr. Twardzic’s take, rather they have to do with Mr. Snyder’s take.   In the first paragraph, Mr. Twardzik inadvertently points out


Ivy Notes S1E3

I am struggling with this myself.  With Gramercy.  Last night a member of the FB group posted a picture of Mr. Andre here, who has, on his 12th birthday, started experimenting.  With Ivy clothes.  As I understand it there was a journey through sweatpants here.  But now we have arrived home.  I cannot say the


Anthony Kalamut Is A Funny Guy.

  This is not his profile, that is coming.  But I will say this.  3 year Ivy Style member (over that the FB Group) Anthony Kalamut find the interesting stuff, and starts interesting conversations.   His profile is coming (my fault, I have to do the interview) but my friend Anthony Kalamut is a survivor, a