Editor’s Note: We are especially proud of this piece. First, any time that someone tries out Ivy in part because of what they experience here, we are doing at least part of our job. Second, I love to hear from people who weren’t born into Ivy (actually we were all born naked, right?). Over at …
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Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.
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by Matthew Longcore Are you someone who wears a bow tie often? Occasionally? Absolutely never unless you’re in a tuxedo? Bow ties have been part of the repertoire of Ivy Style since its beginnings, but many of us prefer the four in hand necktie. Bow ties can seem fussier and more formal, perhaps because of …
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EDITOR’S NOTE: Nathaniel Means was kind enough to offer up this review of Alan Flusser’s book on Ralph Lauren. It’s a thought and reaction-provoking review, and if you haven’t read through the book, you should. I revisited the book itself in preparation for this article, and here is what I was left with. First, it …
Here’s the article. Three observations, then have at it yourself. First, the using of Ivy and Prep as interchangeable. I know they aren’t, you know they aren’t, how does Kareem Rashed not know they aren’t? Easily explained dear reader – because for him they still are, and he is the window shopper we are looking …
The problem with picking a strong lead image for an article is that since a picture is worth a thousand words one has to start in the middle of the piece to avoid repeating one’s self. Since not everybody is a visual learner, here: the death of the necktie has been predicted almost as …
My favorite Rodney Dangerfield joke has nothing to do with the rules about madras and white bucks and Labor Day, which the rest of this article will be full of. Here’s the joke. “I asked my wife, Honey, how come you never make any noise when you have an orgasm? And she says, how would …
I have always been a fan of Chukka boots. The desert boot’s close cousin, Chukka boots are essentially a beefed-up version of their relative. While the basic outline remains the same, Chukkas have a slightly more streamlined silhouette and are made of sturdier leathers and more durable rubber soles. All around, the Chukka is …
The lead picture is boat shoes not on a boat. Here’s Aristotle: Aristotle knew how to frame thinking. He wrote a book. Rhetoric. In Rhetoric he talked about the Rule of Three. That people remember things most easily in three’s. I have heard, but cannot verify, that that is why area codes and the …