Personae

Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

Read More

From The Archives

A Quick Note If You Are In New England

If you are in the Boston area, you know Sault. If you aren’t, this is a great time to get to know them, because they are hosting an event promoting their collaboration with Ivy-Style Favorite the Original Madras Trading Company. There will, but of course, be Madras cocktails from bullyboybooze BUT, go and you get

Read More


Bob Newhart And His Button-Down Mind

Ivy Style continues its tribute to Squaresville Appreciation Month with a tribute to hipster comic Lenny Bruce’s nemesis, Bob Newhart, who, despite having a button-down mind, wore mostly tab-collared shirts. * * * Sometime in the early ’80s I was visiting my great grandfather’s third wife, who was living in the Dell Webb retirement golf


Live Long And Prosper

One night in 1966, Merv Griffin, speaking through the haze of his cigarette smoke, introduced a guest on his television show by declaring: As is well-known, George Washington is the father of our country, but there is a man here who comes in a close second… The top selling book in the world is the


Machine Man: Thomas J. Watson Jr. And IBM

  Although Fortune magazine proclaimed him the most successful capitalist in history, Thomas Watson, Jr. was no pinstriped Chipp-wearing egomaniac. In fact, the IBM president was quite the opposite: a consummate gentleman who once said, “Really big people are, above everything else, courteous, considerate and generous — not just to some people in some circumstances —


Michael Spencer Shirts Founder Spencer Bennett, 1958-2021

Yesterday as part of my pandemic-era ritual of wearing my Sunday best, I wore a fine custom shirt made by colleague Spencer Bennett as a tribute to the gentleman. Last week Bennett’s son informed Ivy Style of his passing, and issued this statement: On April 20, 2021 Spencer Bennett, co-founder of Michael-Spencer Shirts, passed away


Philip The Fair

When I awoke to the news of Prince Philip’s passing, I immediately thought of the image above, my favorite style shot of his. I’d thought, however, that he was wearing a double-breasted blazer in the photo. In fact it looks as though he may be breaking one of the most cardinal style rules of those


British Ivy: Remembering J. Press Salesman John Norey

When Richard Press first unveiled his column “A Tummler On York Street,” Ivy Style received an email from Peter Feen, great nephew of the man profiled in Richard’s column. Feen went on to tell us about his other great uncle, John Norey (above left), who also worked at J. Press in New Haven. Norey was an


The Art of Ivy: Jacob Lawrence

Originally posted in 2011, this is Ivy Style’s first tribute to Black History Month. It also has the distinction of being written by Ivy Style’s youngest contributor, Robert I. Brown, who was a mere 16 years old at the time.  * * * Although Jacob Lawrence was a high school dropout, he adopted the Ivy


Franco-American: How Blogs Turned a Frenchman Trad

Who’s that stylish Frenchman in yesterday’s post? Why this fellow right here, who we originally profiled in 2010.  * * * How influential are blogs? Influential enough to make at least one guy from the nation that invented chic to start taking his cues from America. French guys aren’t exactly short on style. Nor on having


Joe College

Today Joe Biden was sworn in as the 46th president of the United States. He holds the distinction of being the commander-in-chief whose college years are the farthest behind him.  May peace and prosperity reign o’er the land of the free and the home of the brave. 


Kyle Singh, Ivy Style’s Politician Of The Year 2020

  In one of the most bitterly divisive years in American political history, Ivy Style is proud to announce its first-ever Politician Of The Year award goes to Kyle Singh. Mr. Singh has not actually won anything yet — he is running for legislature in Nassau County, New York — but in our book he’s the