By Matthew Longcore The Great Gatsby by F. Scott Fitzgerald, widely considered to be the great American novel, was first published on April 10, 1925. To celebrate the centennial, here is a look at Gatsby’s enduring impact on style. In an article for The Telegraph titled Why the Great Gatsby at 100 is still the …
Read More
Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in: The Wall Street Journal The Yale Daily News J. Press Icons Campaign
Read More
From William Thomas: “To add context to PennBilt, Bills Khakis was based on the replication of an original WWII khaki, therefore “authenticity” was the origin point for BK. PennBilt draws from that heritage and evolves that sensibility where design and customer preferences live today. This is why I describe PennBilt as the ‘New Authentic.’ If …
Read More
By Matthew Longcore There is nothing quite like the beauty of a handcrafted, one of a kind item. My talented wife, an artist with a home based studio, has run her own business for the past five years. We live near the New England coast and spend a lot of time walking the beaches of …
By James H. Grant In the early 1970s, I knew a priest who served as the Catholic chaplain at Emory University in Atlanta. We occasionally conversed over a beer at Jagger’s, a local pizza restaurant. Father Genesse taught me the Latin expression: De gustibus non est disputandum. There are several nuanced translations of the phrase, …
By Matthew Longcore Brooks Brothers, America’s oldest retailer, is celebrating the milestone 125th anniversary of the iconic button-down collar shirt – known today as the “Original Polo® Button-Down” – with a special campaign. The campaign features nine individuals including Lisa Birnbach, author of The Official Preppy Handbook. In 1900, Brooks Brothers changed the course of …
By Matthew Longcore He is the Father of His Country, the American Cincinnatus, the American Fabius, the Sage of Mount Vernon. George Washington – commander of the Continental Army during the American Revolutionary War and first President of the United States – was born on this day nearly three centuries ago – on February 22, …
Interview with Constantine Valhouli, author of Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop chronicles how The Andover Shop, an iconic clothier in in Harvard Square, became an unexpected literary and jazz salon in the 1950s. At its center stood …
By Dan Covell Devotees of this space might recall pieces from last year written by my brother and me about the power of the Brooks Brothers brand in the Ivy Style universe. I was reminded of this again as I continued my research into Ivy League football souvenir programs at a recent revisit to the …
Note: Back by popular demand, the Tom Davis interview with Christian Chensvold was first published on March 25, 2019. To see the original post with comments PLEASE CLICK HERE. When I first arrived in New York, I was told about an old guard legend named Tom Davis, who had been running the custom shirt program at Brooks …
By Tammy Thornton Hinckley David Mamet, in his Masterclass on storytelling, casually mentioned Stoic philosophy. He referred to the ancient thinkers as “the porch guys” and encouraged aspiring writers to “only aspire to the things you can award yourself.” It was an unassuming yet impactful nudge toward Stoicism, which neither my friend and business partner, …
By Matthew Longcore Look smart, feel smart, be smart…the superpowers of dressing well. It’s empirically true that clothes really do make the man or woman. The scientific evidence of this is something called enclothed cognition which was first revealed in the July 2012 issue of The Journal of Experimental Psychology by Hajo Adam and Adam …
By Matthew Longcore In an article for Princeton Magazine titled Princeton’s Fondly Remembered Establishments (Winter 2024), Anne Levin recollects about “Landau, the ‘Ivy Style’ woolen shop that closed in 2021 after 66 years on Nassau Street.” The article also mentions “The English Shop, The Prep Shop, and Langrock on Nassau Street sold preppy men’s clothing …