“The Game”: An Ivy Style Prospectus

By Dan Covell Daniel Covell is a Professor of Sport Management at Western New England University and a contributing writer for Ivy Style. Dan will deliver a lecture titled “Yale Means Football” at the Yale Club of New York City on Wednesday, November 18 at 6:00 PM. The lecture will look at Yale’s storied history …

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Tradified

From The Editor

Matthew Longcore, Ph.D.  Editor and publisher Matthew Longcore completed his Ph.D. in Humanities at Salve Regina University. His doctoral dissertation is titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Matthew is a graduate of Trinity College and holds master’s degrees from Fairfield University, Harvard University, and Yale University. As an undergraduate, he majored in …

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From The Archives

June Night

For those of you new to Tradsville, this website was born from a summer 2008 story I did for Ralph Lauren Magazine about Miles Davis getting outfitted by Charlie Davidson of The Andover Shop in 1954 . I was so fascinated by the multifacted stories behind the Ivy League Look that I decided to launch …

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Ivy Style in the AI Age

In September 2026, Forbes published an article titled Ivy Style Is Back. So Is The Fantasy Of College Life. The article is written by Dr. Elizabeth Doe Stone, CEO at Top Tier Admissions, a premier college admissions consulting firm. Liz graduated Magna Cum Laude from Dartmouth College. She earned an M.A. and a Ph.D. in Art …


Ivy Style In Forbes

An article in Forbes suggests that the resurgence of Ivy style signals a cultural romanticization of the classic college experience. The article by Liz Doe Stone includes excerpts from her interview with Matthew Longcore. According to the article: Loafers and rugby shirts, cable-knit sweaters, and collegiate stripes are back. This fall, the resurgence of Ivy …


Brooks Brothers Westport Event

Brooks Brothers invites you to join Ivy Style editor and publisher Matthew Longcore for conversation, refreshments, and a special friends and family shopping event. Tuesday, October 13, 2026 5PM-7PM Brooks Brothers 136 Main Street Westport, Connecticut RSVP by October 9 matthew.longcore@yale.edu


Ivy Style at The Harriman Cup

By Matthew Longcore The 42nd annual edition of the Harriman Cup Polo Match took place on Saturday, September 19th at Bethpage Polo at the Park in Old Bethpage, Long Island. J. Press was the main sponsor of the event. Established in 1985 and named for polo player and former New York Governor W. Averell Harriman, …


J. Press New York Store: A Clubby Atmosphere

IBy Matthew Longcore Clubby: an adjective that describes a cozy, friendly, and sociable atmosphere characteristic of a private club. Clubby is the best word I can think of to describe the new J. Press flagship store on the southwest corner of 44th and Madison Avenue in New York City. I truly love this place, and …


Brooks Brothers at Rockefeller Center

By Matthew Longcore Recently my wife and I had the opportunity attend two special events with our friends from Brooks Brothers. The first event, the Fit For Fame Dinner, took place on August 28th at the International Tennis Hall of Fame Induction Celebration in Newport, Rhode Island. The second event, the presentation of the Brooks …


Happy 130th Birthday To F. Scott Fitzgerald

By Matthew Longcore Francis Scott Key Fitzgerald was born on September 24, 1896 in Saint Paul, Minnesota to Edward Fitzgerald and Mollie McQuillan Fitzgerald. Fitzgerald attended Princeton University and was a member of the Cottage Club, a prestigious eating club. Fitzgerald’s first novel, This Side of Paradise, is set at the Princeton campus. The novel, …


I Tried to Make the Apple Watch Ivy; It Isn’t

By Jim Moore Ivy Style contributor James Moore is the English Department Chair and Director of Squash Programs at Blair Academy in Blairstown, New Jersey. Jim is a graduate of Cornell University where he was a member of the squash team, the glee club, and the Delta Chi fraternity. Adapting Technology to Ivy Style: An …


J. Press Fall/Winter ’26 Collection

By Matthew Longcore J. Press launched the Fall/Winter ’26 collection on Wednesday, September 9th with the third runway show since present and creative director Jack Carlson took the helm at the 124-year-old menswear house. The new collection focuses on American tailoring and British mills. It includes a Barbour collaboration and the brand’s first women’s capsule …


J. Press To Offer Womenswear

Yesterday was my birthday, which I celebrated with friends by winning a sailboat race at Cedar Point Yacht Club, followed by a nice post-race gathering on what turned out to be a balmy late-summer evening. Earlier in the day, I had hoped to attend an event in New York hosted by J. Press, but a …