by Matthew Longcore, Trinity class of ’94 This article originally appeared in the December 7, 2010 issue of The Trinity Tripod. It is official: Trinity is the preppiest college in New England. This proclamation was made by none other than Lisa Birnbach, author of the 1980 tongue-in-cheek bestseller The Official Preppy Handbook and co-author (with Chip …
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Matthew Longcore, J. Press Icons Campaign 2024-25 For over two decades, Ivy Style (ivy-style.com) has been the leading authority on the Ivy lifestyle. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is an Ivy League graduate who works at Yale University and is the founder of the Preppy Handbook Fan Club. He …
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Yesterday a deal between Men’s Wearhouse and Jos. A Bank was reached. No doubt JAB sealed it with a “buy one company, get three free!” kind of deal. There was a time when Jos. A Bank, which was often called a poor-man’s Brooks Brothers, sold American-made traditional staples such as dark herringbone suits, flannel blazers, …
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Dear Friend and Reader, When I started my term here, my aim was to open the doors of Ivy and traditional clothing to a broader audience. I was so tired of hearing and reading that Ivy was dead. It never was. The rationale was both personal and strategic. On a personal level, I did not …
And by the way, the guy’s book is phenomenal. Question from my friend author John Slemp: John SlempFri, Jun 21, 5:14 PM (4 days ago)to me Hello John! Just read about the change in leadership at Ivy Style, and try to send as many people your way as I can. I have a question that perhaps you …
When my wife was diagnosed with head and neck cancer, nothing was in control. I was the primary caregiver, and for a year and change almost all I lived was surgery, chemo, radiation, medications, repeat. It was far and away the hardest time of my life. During my tenure here I have talked about Ivy …
Please join me in celebrating the next step in Ivy-Style’s evolution, Mr. Matthew Longcore. My friend and your new Publisher and Editor, Mr. Matthew Longcore. Photo Credit: Laura Arnold Over the next week, I will have a lot to say about my tenure at the helm of Ivy Style’s bellwhether. For now, let me just …
J. Press’s Summer Kickoff Event is happening. I am going to be there. St Johns Bay Rum will also be there with a Madras Gift Set:
I use St John’s stuff all the time, and even I get it wrong sometimes. Too much, too little. Wrong scent for the season. Etc. So St John’s made the process Burton-proof. Introducing Madras soap. I’ve been using it for a week. It feels good, the bar and the scent last a long time (I …
Ivy has undergone the first leg of its evolution. Inclusion. Not the overly-woke kind, the just-enough kind. That was no easy feat, but change never is. Inclusion has made Ivy cool again, and Ivy has learned the lesson that to survive, it must adapt. Adapt it has. Blue jeans. Fewer ties (but still DO wear …
Charlottesville’s comment got lost in the shuffle somehow but it started me thinking so I asked for a redo. First, the comment: “Sorry to be so late to the party, but I must join in. Ties are a subject close to my heart; in fact, on most days, literally just an inch or two away. …
I know. I was groaning too, for a year. We get Ivy back on its feet and the first thing it does is take off its tie. Probably the dominant trait of Ivy since its inception, too, don’t you think? And that, of course, brought forth handwringing, I suspect the same hands that prematurely declared …
Editor’s Note: This piece, by Dean Ricciardi, is the next in a series on watches. Dean is a fantastic guy who also works on the site. So you like watches; maybe you are getting interested in them or the first time, or maybe you have a couple and you’re thinking about getting another, but you …