What’s In A Name? Heritage Brands

By Matthew Longcore What’s in a name? That which we call a rose by any other name would smell as sweet. – William Shakespeare, Romeo and Juliet In celebration of our nation’s 250th anniversary, let’s take a look at the stories behind the names of American heritage brands. A memorable name is an important part

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Tradified

From The Editor

Matthew Longcore, Ph.D.  Editor and publisher Matthew Longcore completed his Ph.D. in Humanities at Salve Regina University. His doctoral dissertation is titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Matthew is a graduate of Trinity College and holds master’s degrees from Fairfield University, Harvard University, and Yale University. As an undergraduate, he majored in

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From The Archives

Buckskin Vest And Lilac Necktie: Page One Of Stover At Yale

A member of our Facebook group recently presented the opening page of the Owen Johnson’s 1911 novel “Stover At Yale,” a coming-of-age tale about a young freshman at New Haven. Dink Stover, freshman, chose his seat in the afternoon express that would soon be rushing him to New Haven and his first glimpse of Yale

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Ponderings of Prep

By Matthew Moskowski Ivy Style contributing writer Matthew Moskowski is a student at The Catholic University of America.  Matthew is enthused with bringing prep to campus. He is studying business management and philosophy and is an active member of the campus community. Matthew serves as Vice President of the Student Body, Vice President of the


Interview with Rhys Moore of St Johns

Ivy Style editor Matthew Longcore had the opportunity to interview St Johns CEO Rhys Moore. Here is the transcript from the interview. Matthew: St Johns was founded in 1946, so this year marks the 80th Anniversary of the brand. Congratulations on this milestone! This definitely puts St Johns into heritage brand territory. Please share a


Specs Appeal: P3, The Most Properly Preppy Eyeglasses

This post, one of Ivy Style’s most heavily trafficked ever, was written by contributor Bill Stephenson in 2011.  “This wonderful specialist was the J. Press of trad eyewear,” says David Wilder, who worked nearby at J. Press and is highly knowledgeable about eyewear. “The optical land of the P3 shape will never be the same,


Talk Ivy: An Interview With Toshiyuki Kurosu

W. David Marx did this interview for Ivy Style back in 2013 while researching his groundbreaking book “Ametora: How Japan Saved American Style.” As part of the research he sat down with Toshiyuki Kurosu (pictured above second from left) at the Kamakura Shirts office in Tokyo. Kurosu is legendary in Japan as one of the very


The New Preppy Handbook

Last night I had the opportunity to attend the official release party for the Only NY × J. Press collaboration. The event took place at the J. Press Flagship Store in Manhattan, next to the Yale Club of New York City. The new collection features Made in USA items in navy and orange, including a


Interview with Andover Shop COO Tucker Mscisz

Matthew Longcore, the editor of Ivy Style, had the opportunity to interview Tucker Mscisz, the Chief Operating Officer of The Andover Shop. Here is the transcript from the interview. Matthew: Thank you for taking the time to talk with Ivy Style. Let’s start with a bit of history. The Andover Shop was founded in 1948


J. Press x Bamford Collaboration

By Alec Dent Ivy Style contributing writer Alec Dent is a reporter and editor for The Washington Post. Alec’s writing has also appeared in New York Magazine, Racquet, The Boston Globe, The Bulwark, The Daily Beast, Town & Country, and Vanity Fair. His interview with Jack Carlson titled “The New Pope of Prep” appeared in


Three Cheers For The Three-Piece Suit

By Matthew Longcore “To this day, when I dress to go out to an old-fashioned luncheon party in Washington, I do my best to suggest a Morgan partner of 1928.” – Joseph Alsop, The Wasp Ascendancy, November 9, 1989 I am going to start off with a bold statement, and one that is likely to


A Take Ivy Take

By Daniel Covell Daniel Covell is a Professor of Sport Management at Western New England University and a contributing writer for Ivy Style. I’ve always been amused by the various cross-cultural interpretations of what constitutes Japanese to Americans and American to the Japanese. Most of these observations come from American films and television shows. On


Seven Sisters Style

By Sarah Bogart Cooney Sarah Bogart Cooney is the creator of the blog Fewer & Better and a contributing writer for Ivy Style. You can find Sarah on Substack. This year’s Fashion Week signaled a marked resurgence of interest in preppy/trad/Ivy style, particularly notable at the J. Press Fashion Week show where all attendees were given copies of Take