Tradified

From The Editor

  Ivy is a fashion born of a mindset manifested in a lifestyle.  There are values attached:  dignity, the value and power of thought, ethics, hard work, aesthetics, appreciation of all things classic, and the dogged pursuit of excellence.   While Ivy evolves (I haven’t worn socks since Easter) the values don’t.  If you are a

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From The Archives

Those Lapels

A terrific vintage illustration, presumably late ’40s to early ’50s judging by those lapels. You’ll likely wish to copy everything but those.  Update: original source found:

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Photography Catches Up With Ivy (or vice versa) And The Amazing Tom Brings His A Game This Week

There was a period of Ivy marketing where you couldn’t determine much about how any product was different from any other product because the photography looked… the same.  And then a decade passed and you couldn’t determine much about the product, or even what decade you were looking at because the photography looked… the same.



Covid’s Opening Act Was Summer Fridays

This is my day today, started at 3:15, did the pages (I write three handwritten pages every morning, first thing – you know how you dump out the old grinds before you make new coffee, some of them hug the sides of the filter because it is wet and you have to rinse the filter


J. Press… OPENS A Store.

Editor’s Note:  As the new store is opened on Elm Street, J. Press will no longer operate the store on College Street.  The contents of my new inbox this morning (do yourself a favor and NEVER change site hosts) were as thus:  an article on whether or not it is okay to wear shorts to




The Ivy Friendship Essay

“Out of all the pearls I can buy in the world, I need my college best friend’s two dollar necklace.”  – Vaishali College is not the given it once was.  I am fashioning this divining rod for college as my daughter graduates her freshman year in high school.  And I am struggling.  She has the



Requiescat In Pace

If you have a Presidential Memorial Day quote you would like us all to see, please post it in the comments and I will find a photo to go with it and post it between now and Tuesday morning.  Tuesday is our review of Mountain & Sackett’s Spring/Summer ties, but until then have a safe


Accidentally Ivy Part Two – J. Peterman

This is J. Peterman.  I am not at all sure how Ivy this is.     The company was founded in 1987.   The company did not appear on Seinfeld until 1995, and if you ask USA Today it wasn’t until then that fame came. I would argue that fame happened long before or else why