Bohemian in a Sack Suit: The 1959 Brooks Brothers Novel

This post originally ran in 2010 and was Ivy Style’s 200th post. Today we’re up to 1,600. * * * For Ivy-Style’s 200th post, I thought I’d break out something special I’ve been sitting on for awhile. Last year, between Los Angeles and New York, I spent six months in my old environs of the …


Raccoon Season

Historically, Ivy style has always championed durability and functionality. Nowhere is this truer than in the realm of outerwear, where such weathered classics as the toggle coat and balmacaan remain viable and timeless. However, at certain vivacious moments in the style’s history, discerning collegiate sartorialists have exchanged the reliable for the resplendent, the austere for …



A Century Of Traction: The 100th Anniversary Of The Cartier Tank

Ah, the Cartier Tank watch. To many trad aficionados, it is a holy grail, like the perfect set of P3s. To others — those who prefer thrift shop wristwatches selling for less than $50 dangling from brightly colored straps costing less than a fiver — it is little more than a crass display of materialism …


Time For Something New: Timex Introduces Retro Manual Watch

Since the founding of Tradsville (the online community of Preppy-Ivy-Trad-Americana) in 2004 on the Ask Andy forum, getting a Timex Easy Reader, plus an assortment of striped bands, has been a veritable right of passage, as well as a kind of pledge of allegiance. The watch sends a variety of signals, including frugality, the rejection …


Young And Bloke In LA

While J. Press was busy reopening a proper flagship store in New York, something else was happening in Los Angeles. Jeffery Plankster, a commercial director and host of the jazz radio show that featured me last year, has opened a retail store in LA’s historically most preppy enclave of Pasadena. The store is called The …


The High Button Stance: Respected In Many Of The Best Schools

“Brooks” (note shortened name and quotation marks) was known and respected in many of the best schools and colleges, according to this ad circa 1940. What else would have been known and respected at the time? The high button stance, with the bottom of the three buttons above the hip pockets, and the top button …


When Allan Sherman Was A Lad

An entertaining comic number about going off to Yale during the heyday, sung to the tune of a Gilbert & Sullivan classic.


Warlord of the Weejuns

In 1965, Esquire jazz and style writer George Frazier wrote this essay for the liner notes of the album “Miles Davis’ Greatest Hits.” The Warlord of the Weejuns By George Frazier I don’t mean to be a bastard about this, but, at the same time, I have no intention of being agreeable just for the …



Who You Calling Stodgy?

Frequent comment-leaver SE dug up these photos in light of the recent LL Bean post. They show that traditional New England style is — or at least was — youthful rather than stodgy, and that it exports well all around the country. * * * It’s that time of year. Bean boots, corduroys, and Norwegian …


“Lotsa Luck”: LL Bean To Go Global, Shed Stodgy New England Image

With its first-ever CEO from outside the family, LL Bean has a plan to boost its flat sales and aging demographic: shed its stodgy New England image and become an international brand. That includes tripling ad spending (a cost that will surely be passed down to the consumer), ads that feature greater ethnic diversity. The …


Tied Together: Ivy Guys, Vassar Girls, and the College Scarf

Back in the heyday of the Ivy League Look, when a boy was going steady he’d remove the locker loop on the back of his oxford-cloth buttondown, signalling to other females that he was spoken for. And how did a female student signal she was taken? By wearing her boyfriend’s college scarf. The practice was …



Ex-Squeeze-Me, Sir, Can You Tell Me How To Get To J. Press?

“Excuse me, sir,” tradly dressed locals are likely to hear from visitors to New York. “Can you tell me how to get to J. Press?” Now those of us who’ve been singled-out for directions because of such clues as our 3/2 button stances, collar rolls and hook vents can gladly answer, “Why yes, it’s on …


Get Inside JFK’s Shorts

For the really, REALLY hardcore JFK fan, a chance to buy his 1959 Brooks Brothers boxers. Just think of the action they’ve seen. Yours on eBay for a mere $2,600. 


Price Is Right

Iconic horror actor Vincent Price knew how a proper Yale undergraduate should dress in the 1930s. 


Night Of The Ivy Zombies

Given the tense national climate due to the current presidential administration, The Intercollegiate Committee For Admissible Halloween Costumes has been especially strict this year. Few getups have been deemed “acceptable” to wear on campus properties, and so, according to reports, here are the costumes you’re most likely to see at American universities for Halloween 2017. …


Preppies Vs. Hippies: The Ivy League Guidebook, 1969

In 1969, when the Ivy League was shedding Weejuns and growing sideburns at an alarming rate, three students — Andrew Tobias, Arnold Bortz and Caspar Weinberg — published “The Ivy League Guidebook.” Exactly as its title would suggest, the book is aimed at incoming freshman and devotes a chapter to each school, plus general sections …