Since the founding of Tradsville (the online community of Preppy-Ivy-Trad-Americana) in 2004 on the Ask Andy forum, getting a Timex Easy Reader, plus an assortment of striped bands, has been a veritable right of passage, as well as a kind of pledge of allegiance. The watch sends a variety of signals, including frugality, the rejection of investment-level timepieces, and a sense of fun and youthful style when it comes to the practical matter of looking at one’s wrist to ascertain the time.
This month Timex released something new to tempt the tradition-minded: a design from the era corresponding with the Ivy heyday, that actually requires winding rather than a battery. The temptation part? It’s 200 bucks, and you don’t even get a real ‘gator strap. Personally I’ve a vintage manual Timex tank-style I picked up on eBay in the $30 range, and a hundred-dollar ‘gator strap from Central Watch. The way I see it, I’ve got my priorities straight.
The watch is called the Vintage Marlin. Here are some details from the press release:
And for those still content with the Easy Reader, there’s a 40th Anniversary Edition out, which you can find here. — CC