The Golden Years by Richard Press

Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Tea and Sympathy, 1956

“Tea and Sympathy” is one of the books on the reading list featured in “The Official Preppy Handbook.” Written by Robert Anderson for the stage, it was adapted for the screen in 1956 with Vincente Minnelli at the helm. “Tea and Sympathy” is set at a boys’ prep school, where sensitive Tom Lee (played by John Kerr)

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Golden Years: Curtain Call In New York

In 2012, and in part because of Ivy-Style.com, which helped bring Richard Press back onto the stage of life, the former J. Press president once again became a citizen of Manhattan, leaving the suburbs of Connecticut for an Upper East Side apartment. Since then Richard has become a part of his family’s firm once again,



Golden Years: A Tummler On York Street

A New York Times obit for a recently deceased Borscht Belt social director described his job title, “tummler,” a Yiddish word for someone who stirs up tumult or excitement, a jack of all trades. J. Press salesman George Feen (above left), known around New Haven as “Little Georgie Feen”, was a tummler on York Street



Golden Years: Richard Press on Bleeding Madras

The history of the plaid cotton fabric dates back to the turn of the 20th century when it became an informal sporting costume of the Raj. It was British Colonial long before Holden Caulfield enrolled at Pencey. Brooks Brothers introduced the fabric to America in 1920. Not to be outdone by his competitor, my grandfather


Golden Years: New York Nightlife In The ’50s

During the Eisenhower years, Manhattan was an island of social, economic and cultural equanimity. The legal drinking age was 18, the bars stayed open until four in the morning, and the Biltmore Hotel advertised special student rates for Seven Sisters and Ivy Leaguers. Here are some memories from those days of my misspent youth. The


Golden Years: Shoe vs. Weenie

For Yale men, Barrie Ltd. was shoe headquarters since the Isaacs brothers opened their narrow slot of a store attached to J. Press in 1934. Bob and Barry Isaacs always had their shoes made specially for them and sold under their Barrie Ltd. private label, which afforded them very competitive pricing for students and faculty.