Tennis Anyone? Ralph Lauren, 1972

According to the tumblr page where this photo was found, it’s a Ralph Lauren catalog or advertising image dating to 1972. It may be the earliest RL print ad we’ve seen, and I think is notable for how early he had developed his signature narrative, tradition-inspired and aspiration marketing imagery. 


Chipp In Japan, 1978

In the late 1970s, Japanese companies went on a mad spree to secure licenses for American traditional brands. Everyone knows that Onward Kashiyama acquired J. Press, and maybe even that VAN Jacket made Japanese versions of Gant shirts. But what is lesser known is that Macbeth — a trad clothier founded in 1967 by former department


Window Shopping At Langrock

Window shopping is a lot like web surfing: you browse, you gander, you move on. I surfed by The Suit Room the other day; that’s the site maintained by former Ivy Style contributor and Newton Street Vintage proprietor Zach DeLuca. He had some nice vintage shots of Langrock, the legendary campus shop at Princeton, which



Al Diavolo! Brooks Sued Over Bankruptcy

The fall of Brooks Brothers wouldn’t be complete without a drawn-out denouement of ignominy. And so the $27 billion Del Vecchio family is being sued by a former Hong Kong investor (suggesting perhaps globalism just isn’t good for American companies). Reuters reports:  The billionaire Italian family that until recently owned Brooks Brothers has been accused


No Small Feat: Junior’s Survives First Year Amid Pandemic

As the saying goes, the bigger they are, the harder they fall. That certainly applies to menswear brands. But just because smaller ones may disappear without registering a thud, that doesn’t mean starting one is any easier. Yet Philadelphia-based Junior’s managed to establish itself as a new independent classic menswear retailer, and did so while launching


Lemmony Snippet

Jack Lemmon, who was born to play the sack-suited, dyspeptic advertising man of the Atomic Age, was also pretty deft on the keyboard, and so we round out this musical weekend with a snippet of his chops in this duet with Dinah Shore. We’ve previously done posts on Lemmon’s films “Good Neighbor Sam,” “Bell, Book And


It Might As Well Be Spring

One night on the quiz show “Jeopardy!” there was a jazz category. The three contestants left it for last, then failed to answer a single question. America’s classical music, indeed… So here’s to spring, seersucker, and Sarah and Miles with something from the Great American Songbook. 


From Collar Pop To Total Flop: Preppies The Musical, 1982

It was the summer of 1982, not quite two years after Lisa Birnbach wrote “The Official Preppy Handbook,” and I got a call from my agent in New York. After several rounds of auditions, I (then known as Susan Dow) was cast in “Preppies” and was rehearsing at the Goodspeed Opera House in East Haddam,



Bathing Suit: Joseph Haspel Goes Swimming In Seersucker, 1946

One summer day in 1946, Joseph Haspel, Sr. walked neck deep into the Atlantic Ocean wearing one of his family’s seersucker suits. He emerged from the ocean a part of clothing lore. Haspel was attending a convention in Boca Raton, Florida, when he took his now famous dip into the sea. Afterwards he hung his


Willful Nostalgia

After yesterday’s post on George Will, a reader sent in this column on Brooks that the trad columnist wrote for the Washington Post back in 1997, when the appearance of buttondowns in odd colors were enough to spark fear of the end times. Will opens his lament with: Yes, yes, we have been told. Philosophers


The Reluctant WASP: George Will On William Zinsser

In a column some years ago for the Washington Post, George Will discussed William Zinsser and the craft of writing, making a passing reference to J. Press and the formality observed by old-school WASPs such as Zinsser: Tooting his own trumpet is not the style of this self-effacing and decorous WASP, who never leaves his


Remembrance Of Mothers Passed

Once the dust had settled from my journey back to California and I was firmly nestled back in the very same apartment where I’d stayed for six months in 2009 (shortly after founding Ivy Style), I began work on a lengthy article. It quickly became clear it was the most important story of my life.


Epitome Of Elegance: Boyer On The Gray Flannel Suit

I’ve  seen every masculine change in fashion from the “drape shape with the reet pleat” zoot suit of the WW II years  to the latest “New Bohemian” look from Dries Van Noten, and the way I dress is still imprisoned by the years of my youth. But my appreciation of style is not, so I


Barking Mad: An English Ad Man In Madison Avenue Clothing

There will always be Americans and Englishmen who find the other culture more appealing. You don’t have to look hard to find Anglophiles in the States, and “Downton Abbey” has relit the Anglomania torch that never really gets extinguished. But while having English taste points your class arrow upward in the US, having American taste in England


Ivy Trendwatch: JFK-Inspired “Ivy League Shorts”

By definition, an Ivy League jacket has natural shoulders, three buttons and no darts. It may also have lapped seams, swelled edges, patch pockets, hook vent and two-button cuff. But what makes a pair of shorts Ivy League? Evidently having been designed while looking at photos of JFK aboard his yacht, the Manitou.  At least according to


Spring Trend Forecast: Argyle Socks & Shorts

OK, not a trend for this season, but it was in 1957. At least in one place: Rhodes College. And at least among this group of guys… on this particular day. But even in this small scientific sample, you can see human social tendencies asserting themselves. The guys in solid socks may be part of the


To Seam Is To Be

When the forecast reaches 60 degrees in Boston, you may be blinded by the sunlight reflecting off of my fellow citygoers’ legs, which haven’t seen the light of day in months. I too am guilty of chomping at the bit to wear anything other than cords and wool stockings by the end of March, and