Birth Of The Cool

Over the weekend this tweet achieved moderate virality on Twitter. It’s a beau geste by a young man who donned a suit to wear to the hospital where his sister was giving birth, amusing his family and defying social norms with a daring act of counter-subversion.

The young man seems to be channeling a combination of midcentury IBM style and the comedian Drew Carey. He looks like he could attend the opening of the Guggenheim in 1959, then swing by 346 Madison Avenue to grab a clean white oxford before heading on to the Village Vanguard for some hard bop, and finally boarding the train back to Squaresville.

Perhaps he’ll find his way to this site, get converted, and begin working on the details, such as swapping out the tie for a black knit and changing the pocket square to Irish linen. And of course that’s an orphaned suit jacket, but give the kid a break. He’s probably saving up for cordovan longwings. — CC

12 Comments on "Birth Of The Cool"

  1. He looks like he’s channeling Philip Seymour Hoffman in “Capote”.

    https://therake.com/stories/style/this-week-were-channelling-truman-capote-in-capote/

  2. oh please may the young of today start to dress like this young man again.

  3. Charlottesville | June 7, 2021 at 3:00 pm | Reply

    I second Prepdad above. Also, Christian is right about Drew Carey, and that is fine with me as well.

    A young guy (late 20s, or maybe 30) just started as our new church organist and I was delighted to see that he generally wears a coat and tie, even though it is by no means a daily requirement for his position. In his official staff picture he is wearing an immaculate gray pinstripe Brooks Brothers No. 1 sack suit that would have been perfect for a Jack Parr interview. I met his wife on Sunday, and she and her lovely dress likewise could slip into Elizabeth Arden or lunch at Sardi’s anytime between 1954 and ’67 without anyone raising an eyebrow. I pray that it will become a trend.

  4. Jesse Livermore | June 7, 2021 at 3:32 pm | Reply

    “First impressions matter”

    How true!!

  5. Bravo young man, Bravo!!

  6. You know he’s going to be a good uncle.

  7. Dutch Uncle | June 8, 2021 at 2:51 am | Reply

    Re: “amusing his family”
    Sad.

  8. Capital fellow!

  9. Old Bostonian | June 8, 2021 at 12:03 pm | Reply

    A chap who knows how to dress for the occasion!

  10. Such a welcome change!
    Did the rest of the family come in sweatsuits (i.e., pajamas)? or in torn jeans and t-shirts?

  11. Prescott Trowbridge | June 9, 2021 at 11:37 pm | Reply

    @Old Bostonian

    Hear! Hear!

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