Free & Easy’s Rugged Ivy Official Book

Trying to find the right version of trad for the times we currently live in? Since the pandemic and cloud of general gloom, Ivy Style has offered various draughts from the fount of inspiration to keep your spirits up. And so let’s not forget the great Japanese subgenre Rugged Ivy. We realize it’s still Squaresville Appreciation …


My Kinda Clothes: The Millennial Fogey, Summer Edition

As we race towards the heart of summer, here are some reflections on warm-weather attire from our erstwhile Millennial Fogey columnist. * * * Allow me to reflect on what clothing serves me best in summer. I’ll start with the tried-and-true, not to say cliché: I’m mad for madras. Sportcoats, Bermuda shorts, trousers, shirts — sadly …


Neo-Prep News: Chens On SF Prep For The Nob Hill Gazette

As a follow-up to yesterday’s post on Cable Car Clothiers, here’s another San Francisco treat, a little piece on prep I did a few years ago for the Nob Hill Gazette, for which I’m still scribing. — CC * * * Back in the year 2000, I finally got myself to the big city: San …


Cable Car Clothiers: Trad By The Bay

I can lay some claim to being a third-generation San Franciscan. My grandparents on both sides settled there, and my parents were raised, met and married there. I grew up an hour north, but that’s close enough for the city to have played an integral part in every stage of my life. After being away …


Father Knows Best: The Return Of Dad Style

As lockdowns lift and men begin making their way back to the office, the press is scrambling to figure out how they’re likely to dress. Will they stay in slob mode forever, or would a dash of formality feel rejuvenating?  The compromise, obviously, is to pick up where the Dad Style trend left off. The pandemic …


June Night

For those of you new to Tradsville, this website was born from a summer 2008 story I did for Ralph Lauren Magazine about Miles Davis getting outfitted by Charlie Davidson of The Andover Shop in 1954 . I was so fascinated by the multifacted stories behind the Ivy League Look that I decided to launch …


Cooling Things Down: The Steve McQueen Lookbook

Yesterday at Ivy Style headquarters the phone did not stop not ringing, a sign that the cool people, who of course were too cool to bother complaining, were not pleased with the prospect of an entire month (save for Gatsby coverage) devoted to squares. So in the interest of never pleasing all the people all of …


Regarding Henry

This is Henry, the new mascot unveiled by Brooks Brothers, and who already adorns $50 t-shirts. Henry is named for Henry Sands Brooks, who founded the company in 1818. That was a long time ago, so it’s a futile exercise to imagine how old Henry would regard new Henry. He’d probably be more concerned with …


Anthony Perkins, Cool Or Square?

For reason us Yanks find puzzling, Perkins is revered as a kind of Ivy demi-god in England. We’ve only featured him once here, so it’s time for another nod. You guys can decided whether the “Psycho” star fits our Squareville Appreciation Month, or if he’s the square’s cool antithesis. 


Stocking Up

Recently I learned of someone who purchased four identical shirts from Mercer & Sons. His belief, in ordering the beautiful stack of shirts in the James Bond tattersall pattern, which arrived crisply-wrapped and topped with the customary personal note from David and Serena Mercer, was that when one finds something you really like, it makes …


The Luhrmannator: Gatsby Not So Great

Part way through Baz Luhrmann’s adaptation of F. Scott Fitzgerald’s “The Great Gatsby,” the title character has ostentatiously orchestrated his reunion with lost love Daisy at neighbor Nick’s cottage. Gatsby brings over gardening and catering crews to ready the place, then fills the tiny cottage floor to ceiling with flowers. “Do you think it’s too much?” …


The Great Gatsby And Old Money Versus New

First published April 10, 1925, F. Scott Fitzgerald’s “The Great Gatsby” gripped the American imagination and, almost a century later, has yet to relinquish its hold. Its personal, poignant narrative, fatally flawed but perfectly drawn characters, and ability to capture a particular place and time set it apart in 20th century American literature. The story …


Alison Lurie on Being Rich and Dull

The following is an excerpt from Alison Lurie‘s 1981 book “The Language of Clothes,” a fascinating study of the semiotics of clothing. Lurie taught English for many years at Cornell.  The book includes a section called “Social Conformity: The Preppie Look.” In it Lurie calls the prep look the descendent of ’50s Ivy League leisure …


Ivy Style Salutes Squaresville Appreciation Month

After a run of posts devoted to IBM and its ultra-stern dress policy — in which a faux pas in tassel loafers could ruin your chance of becoming a middle manager — we are bringing back a celebration we did many years ago by officially declaring it Squaresville Appreciation Month. Throughout the rest of June …


Machine Man: Thomas J. Watson Jr. And IBM

  Although Fortune magazine proclaimed him the most successful capitalist in history, Thomas Watson, Jr. was no pinstriped Chipp-wearing egomaniac. In fact, the IBM president was quite the opposite: a consummate gentleman who once said, “Really big people are, above everything else, courteous, considerate and generous — not just to some people in some circumstances — …


Brave New World: IBM Style Encore

The corporate conformists take a curtain call. Let us peer once again into the offices of International Business Machines, circa 1962. The shots almost have a sci-fi vibe to them. I love the contrast between the vintage computers and simple, formal dress. Today’s web start-ups and flip-flops just aren’t the same. Just because you have …


Drones Club: IBM’s New HQ in ’62

In keeping with the theme of our last post, Ivy-Style presents the following photo spread. In “IBM Story,” Life Magazine chronicled the company’s new headquarters in Dayton, NJ, which IBM moved into in the fall of 1962. Time changes perspective, and perspective changes everything. IBM at midcentury was the epitome of corporate-drone conformity, a punchline for …


Birth Of The Cool

Over the weekend this tweet achieved moderate virality on Twitter. It’s a beau geste by a young man who donned a suit to wear to the hospital where his sister was giving birth, amusing his family and defying social norms with a daring act of counter-subversion. The young man seems to be channeling a combination …


Jazz Goes To College

On our recent post on jazz albums from the Ivy heyday, someone commented saying he was at college in the ’50s and that jazz was only for beatniks. Sure beatniks dug jazz, but so did the guys above, and they’re goatee and sandal-free. The photo is from the 1960 yearbook of Lehigh University, and the album …