The Rise Of Modern Prep: MRket Trade Show Recap

The concept of modern prep may really be nothing new. Use the term loosely enough and you could say it goes back to the 1920s, when the Ivy League Look first began to codify. A couple of weeks ago saw another edition of the big menswear tradeshow known as MRket, and this time there was


Battle Of The Wits Contest: What Does The Ivy League Smell Like?

Recently I was investigating manly candles (mandles?) because that’s the sort of important thing you do when you start working the home accessories beat. I discovered an apparently now-discontinued line of scented candles that were sold at Neiman Marcus. Although the brand had the silly name of Many Indulgence, the different scents had fun names


The Art Of Patricia van Essche

I think I’m not the only one here who has a fondness for the art of fashion illustration, from the legendary work of Laurence Fellows for Esquire and Apparel Arts to the Japanese artists who fill each issue of Free & Easy. This afternoon Town & Country magazine tweeted a post about artist Patricia van


Smoke Screen: Campus Pipe Ads

There’s smoke on your computer screen, thanks to this selection of ads from the late ’40s and ’50s, mostly from the Daily Princetonian and Yale Daily News. Leave a comment if this post inspires any of you young men to take up the briar. Chens started at age 21. — CS & CC


Super Bowl Sunday Sartorial Showdown: ‘Pats & ‘Hawks Vs. Vince Lombardi

Packers legendary coach Vince Lombardi, in fedora, buttondown and striped tie, casts a cool gaze across the field…. … and sizes up his two opponents: He pauses to ponder their attire and helicopter-pilot headsets, then formulates his game plan: And four quarters later: Enjoy the game today. And here’s The Philadelphia Inquirer on the vast


Why Not Take Olive Me

About a year and half ago I wrote a piece about olive and gray — the olive part didn’t exactly go over well with some readers. I forgot about the colors for a while, but when I did a more stringent than usual closet purge this fall, I rediscovered the color I’ve always been most


Southern Exposure: Milton Julian, 1919-2015

I run into Alexander Julian every so often at menswear events. He’s always mentioning his family shop — Julian’s of Chapel Hill, NC — and how it helped popularize the Ivy League Look during the heyday. Well last week Alex lost his uncle Milton Julian, who was a partner in Julian’s before he set off


The Ghost Of 346 Madison

Daniel C. Greenwood’s debut Millenial Fogey column on Brooks Brothers certainly stirred up discussion. It especially stirred up Chris Sharp, Ivy Style’s normally circumspect and disinterested assistant editor, known for his well researched historical pieces. He found himself inspired to lay his heart bare to the brand so dear to him that he recalls shopping



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Brooks Brothers News Roundup

It’s time for a check-in with Brooks as there are several pieces of news: • Above is CEO Claudio del Vecchio speaking to Bloomberg News. • Shirt fits now use the same names as in other categories. • The company’s foray into the Australian market has had some bumps. • Last Friday Brooks tweeted an


Preppy Undershirt: Polo Vs. Turtleneck

Last week I tweeted a one-liner about wearing a polo shirt under my oxford on a day when I wanted an extra layer. I thought it would make for an interesting post, particularly with a vote. I mean, how many of you actually do that? Then sure enough yesterday a member of our Facebook group


The Bruce Boyer Alumni Profile

Today Lehigh University put up a lengthy profile on G. Bruce Boyer from a piece that ran in the school’s alumni magazine. I supplied some quotes about my avuncular colleague who’s certainly inspired me in my own writings on clothes. Check it out here. — CC


The Fall And Rise Of The Ivy League Look

After nearly six months of silence, the blog known as The Ivy League Look — where commentary by the anonymous curator is “kept to a minimum” — came back with a post yesterday with the 1965 ad above for campus clothes from Benoits. Head over there to check out the well organized collection of advertisements,


The Editorial Meeting

Yesterday afternoon Ivy-Style.com held an editorial meeting at The Polo Bar, Ralph Lauren’s new restaurant. In attendance were Golden Years columnist Richard Press, Ivy Style founder Christian Chensvold, and Daniel Greenwood, who was filled with bourbon and coerced into becoming a more regular contributor to the site, based on his passionate interest in the wares


Introducing MasculineInteriors.com

0 When I was two-and-a-half years old, my father finished his Air Force commission and we left Berlin. We initially landed at my grandparents’ place in San Francisco, and there, while walking up the stairs of this strange new building, as my mother would tell me many years later, I uttered one of my earliest


Palm Beach Prep For The Masses

It’s absolutely freezing here in New York, which means if you’re anybody who’s anybody (like my old publisher at Quest magazine), you’ve been in your Palm Beach property since Thursday evening. But don’t be surprised if the sartorial distinction between the help and the in-season residents on Worth Avenue starts to narrow: Lilly Pulitzer now


This Pen For Hire: The Murakami J. Press Stories

Tokyo-based Ivy Style contributor W. David Marx, whose book on the history of Ivy in Japan comes out later this year, recently wrote about the advertorial pieces famed novelist Haruki Murakami penned for J. Press: In the late 1970s and early 1980s, Onward spent massive sums on advertising J. Press in the print media. The


Fore! CC’s Upcoming Golf Book

Yes, there’s another woman on our front page for the second time in a row, but you can be sure that with a swing like that her knickers aren’t falling down. The image is the cover of the new spring catalog from teNeues, a publishing house with the fascinating history of being founded in Germany


The Panties Kept Slipping Down: The Weird World Of LL Bean Commenters

Last week New York Magazine ran a piece on its website called “The Weird, Lovely World Of LL Bean Commenters.” The slideshow sampling of comments left on the company’s website (of which #14, my favorite, provided us with our headline), demonstrates a perfect storm of heritage brand with knowledgeable clientele, Internet-enabled peer reviews, and neurotic,