We haven’t had anything to classify as Ivy Trendwatch in some time, but today the UK edition of GQ Style unveiled a video, apparently of a photo shoot entitled “Jocks & Nerds.” It features a campus setting with penny loafers and white socks, bicycles and sweaters with class year, plus the usual tedious model antics presented in a quick-edit format.
According to this page on the magazine’s website, “See the most stylish undergrads of Harvard, Yale and Brown flying the flag for preppy spirit in an Ivy League editorial.”
Apparently the fashion shoot is not available on the website, but I was able to find one shot on British GQ’s Instagram page:
Perhaps the “Take Ivy” trend of several years ago has finally made it to the UK. Wonder what John Simons thinks? — CC
Because tattoos are so trad.
In the second picture, is the guy on the right trying to recreate the Miyuki-zoku look?
I don’t think any Harvard students look like any of those guys nowadays. It looks as if they filmed the video in New Haven with professional models.
Somewhere along the way trad went terribly wrong.
Cue AEV in 3…2…
It was filmed in England, not New Haven, as attested to by the “ER” (Elizabeth Regina) emblem on the wooden bench.
Since neither Oxford nor Cambridge have campuses, it was a college setting, not a campus setting.
Tenuous Ivy association, shot at Charterhouse, in Surrey.
This may help explain the photoshoot vibe. https://www.jocksandnerds.com/ .
@ Minimalist Trad: Thanks for the Info about the location. I’m not very familiar with New Haven.
Not in the 1950’s (or since) did anyone in the Ivy League look like these clowns. Nor did any Englishman. But, hey, it’s advertising.
Reports are correct — this was not shot in New Haven (Yale). And the tattoos plus constant smoking! I think not a compelling appeal to the Ivy League of today.
JR and Robert, I think I should provide you with a little more detail than the mere Charterhouse referred to above.
The video was shot at Charterhouse School, a public school in Godalming, Surrey, England, on the far side of the Atlantic from New Haven, CT.
The fellow with the tattoo has to be a Yankee fan. Red Sox fans are too clean cut for such laddish adornment.
The next Blohard luncheon is April 10, high noon at the Yale Club, for all those inclined.
This was filmed on the street (Queen street), in Oxford.
I could’ve sworn it was Trinity Lane, Cambridge.
I’m sorry but these clowns are anything but “Ivy” or “Prep” Just your standard fake variety of gameboys. What a bunch of malarky. How unfortunate that nowadays everything is a bad imitation, cheap and pretentious. We, traditionals, are a disappearing breed. Welcome to a “Fake New World”.
You must not have stepped foot into Boston since the early ’90s if you really think that’s true! There are plenty of tribally-inked, scruffy, be-sweatpants-ed, wannabe-Townies haunting Yawkee Way to give us ‘Sox fans a bad name.
Regardless, the models above look like they’ve read the Ivy Handbook without having actually seen or experienced(first, second, or third person) Ivy or Prep in person.
“All the gear and no idea”(non-rhotal R’s only, please).
Stop it. Ivy League on what planet? Maybe they meant Abercrombie and Fitch circa 2008? Awful.
The clueless aspects of how the outside world views the illusionist attempts of today’s ignorant editorials trying to create an “old money” look ie an Ivy League style pre-1985 today with people who clearly are from the wrong side of the tracks is beyond hilarious. I agree with the comment by Wffeus, and add ‘these fools putting this pseudo-Ivy/Prep style garbage together IMHO don’t know the difference between the Piping Rock Club, and something that crawled out from under a rock.
I dislike this immensely