The PITA tree — that’s preppy-Ivy-trad-Americana (haven’t used that in a while) — is a century old. Its roots are deep, and now matter how hard the fickle winds of fashion blow, the tree stands strong.
Without belaboring the metaphor, the PITA tree’s branches bend and twist with each new generation, and future historians of preppy will surely be obliged to devote part of the story to the intersection of Southern prep brands and e-commerce that rose to prominence in the second decade of the 21st century. For while the elements of prep were codified primarily in the Northeast, today arguably no region in the US flies the trad flag quite as much as the South.
Country Club Prep has combined a savvy business model with an eye for the rise of Southern prep brands. Foudning entrepreneurs Matt Watson and Stephen Glasgow met at the law school at the University of Virginia, whose style heritage, especially compared to Princeton, is underrated, according to Charlie Davidson. CCP just celebrated its third anniversary, and in that short amount of time has already opened two bricks-and-mortar stores, in Charlottesville, VA and Lexington, KY.
Many of the brands the retailer carries are Southern, and many manufacture in the US. They consist of other recently founded and entrepreurial brands inspired by traditional style, including Castaway Clothing, Kiel James Patrick, High Cotton, Collared Greens, Bird Dog Bay, Southern Proper, Smathers & Branson, and Crittenden. This interactive map shows you from where all the brands hail.
Below are pics of both the Charlottesville and Lexington stores. There’ll be more to come, incidentally: with sixfold growth in each of its years in business, CCP plans to open another 10 stores in the next few years. — CC