Yesterday morning I posted about where to put the fulcrum between past and present in Ivy style. Yesterday afternoon the answer showed up in my email in the form of the J. Press Fall-Winter catalog.
You can go through the whole book here.
I asked Senior Vice President & Chief Merchandise Officer Robert Squillaro a few questions, starting with what the theme of the book is:
“The overall theme to the book is “Now & Then” highlighting our origins in the city of New Haven and the opening of our new store back in our original neighborhood. Throughout the book we included vintage catalog images of several of our timeless products on top of the current offering of the same items. The city of New Haven serves as a backdrop throughout the book. We opened with the suit shot in the New Haven Union Station to both start the arrival into New Haven and to reaffirm our commitment to classic tailored clothing.”
The first thing to strike you is that the model is in a tie for the first three pictures. Then, they lead with The Flannel Suit. Followed by The Regimental Tie. The order of the catalog is intentional, of course. Says Squillaro, “This book targets our core customer and continues our commitment to our classic style and iconic products. There will be other marketing material focusing on our Pennant Label products. We will be launching a collaboration with an interesting partner in October and will introduce that digitally.”
On the future of ties, Mr. Squillaro noted, “Tie sales are not what they once were, but we continue to sell the styles we’re known for well – Regimental Stripes, Emblematics, Knits, Foulards, Irish Poplins. That is what we will offer going forward.”
A turtleneck under a blazer is a look that, if it ever went away, we welcome back. It solves so many problems. First, it silhouettes almost any body type in the most flattering way. Second, and this is more important now than ever, it strikes that balance between formal and casual in a pitch perfect way. I’ve always worn penny loafers or boots, but I like this look better:
J. Press catalogs are so well curated that not only can you shop from them, but you can also learn from thing. I am not good at matching pants with sweaters, and usually resort to jeans. I made a New Year’s resolution though not to wear jeans once this year though. You might be better at this than me, but when I look at the sweater in the picture below, I think, “That sweater is spot on but khakis are going to wash everything out…” but the catalog solves the problem.
There is enough in the book to interest everyone, which is in and of itself an accomplishment, Shaggy Dog Hoodies, the Pennant Collection, but also a few pages of Black Watch Plaid with gold buttons, to bring you right back to the nucleus, which is the point.
Again, you can go through the whole book here.