Next week we will be moving the site, AND signing off on final design changes. Last call for thoughts, contributions, etc. A few ideas still kicking around. First, that you would have to subscribe to comment (not a paid subscription). That would take a few months to implement, just verifying the subscriptions, but the argument is that it would lift the quality of that section, which is already higher (in my humble opinion) than anywhere else online. It works on the FB group really well, but on the other hand, people have a thing about subscribing. We are going to be offering a paid subscription newsletter from guest authors. And women’s and lifestyle are happening. What do you all think?
But NOW, we have created threads, so that you can reply to a specific comment. We are limited right now to 10 comments per thread, but when we move that should change. This group rabbit-holes better than, well, in my opinion again but, better than anywhere else online. Threads let you rabbit hole without scrolling like you are flying a drone.
I forgot to mention one super important thing about that J. Press event:
The reason that I wanted to take a picture of the crowd and post it is so that you could see – the overwhelming majority of people attending the event were 35 and younger! Turning out for cologne and madras! Also, James, if you are reading, I enjoyed our conversation, email me if you like. James is doing good in the world and is Ivy, it would be good to profile him. Anyway, it was so hopeful, seeing that demographic out there.
Of course, there was this one kid I kicked off of the FB group for trolling another person who had to walk up, introduce himself, and shake my hand too hard (bro, I play guitar and type for a living), but whatever. The rest of the group was fantastic.
The always-amazing Tom sent me this article, I couldn’t figure out where it came from (my fault, not his) but the premise was interesting. It talked about how because suits are not as required as they used to be – anywhere – that the people that do wear them are doing so by choice, and doing it better. And how this whole thing is being led by creatives. Two of the five creatives they cited are dead now, and one of the other was Harry Styles who was wearing a pearl necklace, but…
Regrettably, the article then went on to talk about the ways that you can do to get your suit to stand out. It talked about non-traditional colors, exaggerated fits, etc. To which I say: if fewer people are wearing suits, aren’t you going to stand out anyway, without mucking things up?
As I say, weird take but it does lead me to a thought – if creatives (including Mr. Styles) are getting back into suits, even if they are fingerpainting instead of tailoring, that is typically the precursor of a comeback. Ivy has made its comeback but suits were left in the wake. Perhaps this is the next round. I suspect not, though. But I have been wrong before.
Finally, Tarik asked in the comments: If one of the beautiful things about Ivy is its simultaneously dressed up/casual look, what does that look like in the context of 2022? What does the answer say about Ivy’s status as a ‘living’ style vs a museum piece?
The answer is: (I used to LOVE how John McLaughlin would do that, he would go around his panel with a question, and after they all answered he would say, “The answer is…”) Ivy is perfectly timed for this chapter of history. We are in between a lot of things, formality and informality being one of them. Ivy OWNS (not invented, for those who get triggered by the word invented) that space. Ivy is perfectly suited (ugh, I saw it when I wrote it but I am on deadline) for a huge surge, as the style comforts us with the past but represents the future. If Ivy were a stock, the recommendation would be Buy.