Historic Texts

Kazuo Hozumi’s Illustrated Ivy… In English

You can learn all about Mr. Hozumi’s extensive career illustrating the elements of Ivy Style here.  In September Mr. Hozumi’s Illustrated Ivy will be released.  From the publisher – Since the 1960s, Kazuo Hozumi has documented the minutiae of Ivy League-style clothing. His  cheerful characters are shown wearing button down shirts, buckle-back chinos, natural shoulder 

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Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Tom Davis To Run MTM Shirt Program At New J. Press Store

Tom Davis, one of the few octogenarian haberdashers who has worked since the heyday of the Ivy League Look, will be joining J. Press at its new New York location, which is scheduled to open within the next few weeks. Mr. Davis spent some four decades running the made-to-measure shirt program at Brooks Brothers’ Madison

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Dirty White Bucks & An Ivy League Coat

We’ve previously featured pop tunes from the Ivy heyday (and from the good old days when guys would sing about their clothes), and here’s another one: Ronnie Haig & Jerry Siefert singing the praises of dirty white bucks and “an Ivy League coat to burn out your eye.” Ignore the references to tight pants. 



Terminal Preppies: Skewered, Stuffed, And Put To Good Use

With this post Ivy-Style brought our 2010 Preppy Week to a close, which we herein revisit for some hearty chuckles. Click here to have the Dead Kennedys’ “Terminal Preppie” play in another browser window as you rejoice in the demise of Biff and Muffy. Every trend carries within it the seed of its own negation.


Somewhere in Time: The Preppy ’80s

“If one more person comes in here and asks for Bass Weejuns, I think I’ll scream,” says an Atlanta saleswoman in a 1980 article from Time Magazine. A more muted but equally frustrated voice can be heard from a Time writer in an article several months later while writing about New York’s soon-to-be-closed Biltmore Hotel:


The Rights Stuff: The Publication of “Take Ivy”

It’s been nine years since the publication of a mysterious Japanese picture book called “Take Ivy.” The following is our 2010 interview with Wes Del Val, vice president and associate publisher at powerHouse Books, on how the viral phenomenon came about. * * * IS: “Take Ivy” isn’t due to come out for another month,


There’s Only One Brooks Brothers: Coronet Magazine, 1950

I’ve previously presented two articles on Brooks Brothers from the troubled Marks & Spencer era. This one, from four decades earlier, was featured in the September, 1950 issue of the Esquire-owned digest Coronet, and also reflects a time of corporate management change. In 1946 Brooks Brothers was bought by the Washington, DC department store known


The College Man By Albert J. Beveridge, 1905

The College Man By Albert J. Beveridge From ‘The Young Man And The World” Go to college. Go to the best possible college for you. Patiently hold on through the sternest discipline you can stand, until the course is completed. It will not be fatal to your success if you do not go; but you



Don’t Call It Collegiate: Apparel Arts, 1933

I found this post sitting on Ivy Style’s server, never published. The only note is that it dates from a 1933 issue of Apparel Arts. * * * The word “collegiate,” now seldom used in speaking of college men, is altogether foreign to its famous meaning of some eight years ago, when the raccoon coat,


Leading Men: The Princetonians

When it comes to starting fashion trends, there’s Princeton and then there’s every other school. From the three-button suit to its namesake haircut, Princeton has popularized such menswear staples as Norfolk jackets, raccoon coats, tweed sport coats, rep ties, spectator shoes, khaki pants and Shetland sweaters. Princeton’s sartorial influence has been dulled by time, but